LIEmobil

What LIEmobil does

LIEmobil (legal name Verkehrsbetrieb LIECHTENSTEINmobil) is the national public transport operator of Liechtenstein, structured as a public-law entity established by the Liechtenstein government in 2011 and headquartered at Postplatz 5, Schaan. The company operates a national bus network of 25 lines supported by 48 buses, with 4 additional night-bus lines and 2 ski-bus seasonal lines, connecting all 11 municipalities and providing cross-border routes into Austria and Switzerland; transport operations are executed by contracted carriers (BOS PS Anstalt, Philipp Schädler Anstalt, and Ivo Matt AG), while LIEmobil retains planning, contracting, and customer-facing functions through a ~12-person office team plus ~100 bus drivers.

The product portfolio centers on the core bus service and is extended by LIEbike, a nationwide e-bike sharing system with 70 electric bicycles at 34 stations operated via a dedicated mobile app offering QR-code rental, day passes, and annual subscriptions. Ticketing spans single tickets, monthly passes, the Jahresabo annual subscription (CHF 370 standard, CHF 280 reduced, with up to 50% municipal refund), the EasyRide check-in/check-out feature inside the SBB Mobile app, the FAIRTIQ-powered B2B platform for corporate mobility, free Bildungsabo passes for eligible students, and cooperation tickets for hotels and events. Bus advertising is monetized via a Vaduzer Medienhaus AG partnership covering in-vehicle screens and full bus wraps.

Revenue mechanics are diversified across subscription annual passes, transactional single tickets and monthly passes, usage-based LIEbike rentals (CHF 2 per 30 minutes, CHF 20 day pass, CHF 100 annual), B2B cooperation tickets and FAIRTIQ business solutions, and advertising. The model benefits from a captive subscriber base of 7,586 annual pass holders and approximately 5 million passengers carried in 2022, with municipal subsidies partially underwriting ticket prices and a 2023 MAP 2030 strategy guiding market, offer, and partner development.

Name

LIEmobil

Legal name

Verkehrsbetrieb LIECHTENSTEINmobil

Website

https://liemobil.li

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

LIEmobil is the Liechtenstein government-owned national public transport operator, running 25 bus lines across all 11 municipalities plus cross-border routes to Austria and Switzerland, with a 48-vehicle fleet, 7,586 annual pass subscribers, and a complementary LIEbike e-bike sharing network of 70 bikes at 34 stations.

Ownership category

akta.pro rank

Product category

Public Transportation Services

NAICS

Interurban and Rural Bus Transportation (48521), Transit and Ground Passenger Transportation (485)

akta.pro primary industry

Bikeshare (Station-Based/Docked) (TLAFAMAE)

akta.pro secondary industry

Station-Based Bike Rentals (Bikeshare) (THADAGAD)

Keywords

• Public bus transport
• E-bike sharing
• Multimodal mobility
• Annual transit pass
• Cross-border transport

Headquarters

HQ city

Vaduz

HQ country

Liechtenstein

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Annual Passes (Jahresabo): Annual subscription passes priced at CHF 370 for standard, CHF 280 for youth under 25 and seniors over 65. Liechtenstein municipalities refund up to half the purchase price to residents.
2. Single Tickets to Monthly Cards: Point-of-sale tickets ranging from single rides to monthly passes sold through apps, online, and physical locations.
3. LIEbike E-Bike Rental: E-bike sharing service with standard tariff (CHF 2 per 30 minutes), day passes (CHF 20), and annual subscriptions (CHF 100). Prepaid payments include bonus credit.
4. B2B Cooperation Tickets: Cooperation tickets sold to companies and accommodation providers in batches of 20+ tickets (daily or weekly passes) for employee/visitor mobility.
5. Advertising: Bus advertising including screen advertising in vehicles, rear, side, and full bus wraps. Managed by Vaduzer Medienhaus AG.
6. FAIRTIQ Business Solutions: B2B mobility solutions for companies including monthly OV credit for employees, incentives, and discounted travel between company locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

LIEmobil operates the national public bus network of Liechtenstein with 25 lines and 48 buses connecting all 11 municipalities plus cross-border routes to Austria and Switzerland. The company also operates the LIEbike e-bike sharing system with 70 bikes at 34 stations and sells annual passes, single tickets, B2B cooperation tickets, and bus advertising.

Product overview

LIEmobil (Verkehrsbetrieb LIECHTENSTEINmobil) operates a unified public transport ecosystem consisting of the core LIEmobil bus service as the primary product, supplemented by the LIEbike e-bike sharing service as a network extension. The product portfolio includes annual passes (Jahresabo) on SwissPass and as standalone cards, EasyRide mobile ticketing via SBB Mobile, FAIRTIQ B2B business solutions for corporate mobility, cooperation tickets for businesses and events, and bus advertising services. The LIEbike app serves as the digital interface for e-bike rentals. All offerings are designed to interlock, with bikes connecting transit routes not covered by buses, and ticketing solutions enabling seamless multimodal journeys.

Differentiator

Problem solved

Functional benefit

Brands

• LIEbike: E-Bike sharing service operated by LIEmobil across Liechtenstein with 70 bikes at 34 stations.

Products and services

• LIEmobil Bus Service
• LIEbike E-Bike Sharing
• Jahresabo (Annual Pass)
• Single Tickets and Monthly Passes
• FAIRTIQ Business Solutions
• Kooperationstickets (Cooperation Tickets)
• Bus Advertising
• Bildungsabo (Education Pass)

Quantifiable outcome

• 5 million passengers transported in 2022
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• BOS PS AnstaltcoreChannel Partner/ Reseller/ Distributor · 1 January 2021BOS PS Anstalt is the transport contractor responsible for operating the main line network since 2021. LIEmobil awards contracts for bus fleet operations to transport companies including BOS PS Anstalt, Philipp Schädler Anstalt, and Ivo Matt AG.
• Philipp Schädler AnstaltcoreChannel Partner/ Reseller/ DistributorTransport contractor providing bus fleet operations for LIEmobil services.
• Ivo Matt AGcoreChannel Partner/ Reseller/ DistributorTransport contractor providing bus fleet operations for LIEmobil services.
• FAIRTIQcoreTechnology or IntegrationFAIRTIQ provides the ticket app technology that powers LIEmobil's digital services, including B2B business solutions for corporate customers with monthly OV credit, employee incentives, and discounted travel between company locations.
• Vaduzer Medienhaus AGcoreChannel Partner/ Reseller/ DistributorVaduzer Medienhaus AG handles advertising sales and management for LIEmobil buses, including screen advertising, rear/side wraps, and full bus advertising campaigns.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Verkehrsverbund Tirol (VVT): VVT coordinates regional bus and rail services across Tyrol (Austria), directly bordering Liechtenstein. Its integrated tariff and contracted-operator model closely mirrors LIEmobil's structure.
• Verkehrsbetriebe St. Gallen (VBSG): VBSG operates urban and regional buses in the St. Gallen region, including routes that connect to Buchs and Sargans — the same railway nodes where LIEmobil maintains ticket sales points. Comparable in scale and operating model.

Broad incumbents

• SBB (Swiss Federal Railways): SBB is the Swiss national rail operator and LIEmobil's primary ticketing integration partner via SBB Mobile (EasyRide) and SwissPass. While rail rather than bus, SBB sets the multimodal standard for the ecosystem in which LIEmobil operates.
• BLT (Baselland Transport): BLT operates regional tram and bus services in the Basel region under a regulated concession, with contracted operation and subsidized fares — comparable to LIEmobil's governed, contracted bus model.
• Verkehrsbetriebe Zürich (VBZ): VBZ runs Zurich's city bus and tram network, sharing the German-Swiss concession model and SwissPass-based ticketing used by LIEmobil, though at much larger urban scale.
• BLS AG: BLS AG operates regional rail and bus services across western Switzerland with concession-based contracts. Comparable to LIEmobil as a regulated regional mobility provider, though with broader multimodal scope.

Direct peers

• PubliBike: PubliBike operates Switzerland's national bike-sharing system with station-based e-bikes and integrated SBB ticketing. It is the direct functional peer to LIEmobil's LIEbike station-based e-bike sharing service.
• PostAuto (Swiss PostBus): PostAuto operates Switzerland's national yellow bus network under a federal mandate, with similar concession/contracted fleet model and integrated ticketing. It is the closest analogue to LIEmobil's role as Liechtenstein's mandated national bus operator.
• ÖBB-Postbus: ÖBB-Postbus is Austria's national regional bus operator running scheduled services under a public mandate. As Liechtenstein's eastern cross-border neighbor, it offers the closest direct functional comparison for cross-border connectivity.

Emerging players

• nextbike: nextbike operates station-based bike-sharing systems across multiple European countries. Comparable to LIEbike in modality (e-bikes with QR-code unlock) and integration with public transit apps, though at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBBfX0m9rPJUXYg8H02O6oQ
• Facebookfacebook.com/liemobil.li
• LinkedInlinkedin.com/company/liemobil
• Instagraminstagram.com/liemobil.li

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIEmobil