Maratona Clube De Portugal

What Maratona Clube De Portugal does

Maratona Clube de Portugal (MCP), founded in 1989 and headquartered in Caxias/Oeiras in the Lisbon metropolitan area, is a private Portuguese sports organization that operates a portfolio of road running events ranging from youth races to full marathons. Its core product portfolio includes the EDP Maratona de Lisboa (42 km, October, 18,000-participant cap), the Hyundai Meia Maratona and EDP Meia Maratona de Lisboa (21 km, 20,000+ participants), EDP 8K, Vodafone 10K, Hyundai 7K, EDP New Generation (free youth race, ages 6-17), Mimosa Family Walk, and the Mimosa Corrida Pela Vida charity race, which has raised over €1.1 million for the Portuguese League Against Cancer. The organization is a founding member of the European Marathon Classics (8-city European marathon circuit) and a member of the SuperHalfs Series (6-city international half-marathon series), with an underlying digital platform that includes the SuperHalfs Digital SuperPassport and SuperMedal Achievement System for multi-race tracking and loyalty rewards.

MCP generates revenue through three primary streams: tiered race registration fees (€30 to €130+ plus transaction fees per participant, with demand-based price escalation as registration thresholds fill), naming and official sponsorship partnerships (EDP, Hyundai, Vodafone, OYSHO, Mimosa, and others), and ancillary income from a Sport Expo and charitable events. In January 2025, MCP announced a five-year strategic partnership with London Marathon Events targeting 22,500 entrants in upcoming editions, signaling a push toward international market positioning. Approximately 80,000+ runners participate annually across MCP events, served through a direct-to-consumer self-service online registration platform with on-site kit pickup and free public transportation for race-day logistics.

Name

Maratona Clube De Portugal

Legal name

Maratona Clube de Portugal

Website

https://maratonaclubedeportugal.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Maratona Clube de Portugal is a Lisbon-based private sports organization founded in 1989 that operates road running events from youth to full marathon, serving 80,000+ runners annually through tiered registration fees, major sponsorship deals, and international circuit partnerships including European Marathon Classics and SuperHalfs.

Ownership category

akta.pro rank

Product category

Road Running Event Organization

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

akta.pro secondary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

Keywords

• Road running events
• Marathon race organization
• Athletic event management
• Endurance race operations
• Recreational running services

Headquarters

HQ city

Laveiras

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Race Registration Fees: Tiered registration fees for various race distances including full marathon, half marathon, 8K, 7K, 10K, 5K, and youth races. Prices range from free (youth/family events) to €130+ for premium marathon entries, with transaction fees applied.
2. Sponsorship and Partnership Revenue: Naming sponsors (EDP, Hyundai, Vodafone), technical sponsors (OYSHO, Adidas), official sponsors, and city partnerships provide significant revenue streams and in-kind support for events.
3. Charitable Fundraising: Mimosa Corrida Pela Vida race generates donations for Portuguese League Against Cancer, with over €1.1 million raised across all editions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Maratona Clube de Portugal organizes and operates a portfolio of road running events in the Lisbon metropolitan area, including full marathons (42km), half marathons (21km), and shorter distance races (10K, 8K, 7K, 5K) as well as youth and family events. The club also participates in international race series platforms such as SuperHalfs and European Marathon Classics, and produces charity races such as Mimosa Corrida Pela Vida for the Portuguese League Against Cancer.

Product overview

Maratona Clube de Portugal (MCP) organizes a portfolio of road running events in Lisbon, Portugal, ranging from youth races to full marathons. The core product portfolio includes the EDP Lisbon Marathon (42km), Hyundai Half Marathon (21km), EDP 8K (8.2km), and EDP New Generation (youth races), along with associated events like Vodafone 10K, Hyundai 7K, and family/charity events (Mimosa Family Walk and Mimosa Corrida Pela Vida). MCP also participates in two international event series platforms: the SuperHalfs Series (six half marathons including Lisbon) and the European Marathon Classics (eight European marathons). The organization coordinates with institutional partners including World Athletics, AIMS, and Portuguese sports authorities.

Differentiator

Problem solved

Functional benefit

Brands

• SuperHalfs: International half marathon series including Lisbon, Prague, Berlin, Copenhagen, Cardiff, and Valencia. Runners have 60 months to complete the six races and earn a SuperMedal.
• European Marathon Classics

Products and services

• EDP Maratona de Lisboa (EDP Lisbon Marathon) Annual 42km full marathon race held in Lisbon, starting in Carcavelos and finishing at Praça do Comércio. Founded race of the European Marathon Classics circuit.
• EDP Meia Maratona de Lisboa (EDP Lisbon Half Marathon) Annual 21km half marathon held in Lisbon, starting on the 25th of April Bridge and finishing at Jerónimos Monastery. Part of the SuperHalfs international series.
• Hyundai Meia Maratona (Hyundai Half Marathon) 21km half marathon starting at Vasco da Gama Bridge and finishing at Praça do Comércio, held in October.
• EDP 8K 8.2km race starting at Vasco da Gama Bridge and finishing at Parque das Nações with views of the Tagus River.
• Vodafone 10K 10km timed race integrated with the EDP Lisbon Half Marathon, sharing the start on the 25th of April Bridge.
• Hyundai 7K 7km race starting at National Stadium (Jamor) and finishing at Jerónimos Monastery, along the Oeiras waterfront.
• EDP New Generation Free registration race for young athletes aged 6-17 years, organized by age groups. National Youth Road Championship event with distances up to 1.5km.
• Mimosa Passeio da Família (Mimosa Family Walk) Free 4km family walk event for all family members of any age and experience. Includes t-shirt and participation medal.
• Mimosa Corrida Pela Vida (Mimosa Race for Life) 5km charity race raising funds for breast cancer screening devices, with proceeds going to Portuguese League Against Cancer. Over 1.1 million euros raised across all editions.
• SuperHalfs Series International half marathon series comprising six prestigious races (Lisbon, Prague, Berlin, Copenhagen, Cardiff, Valencia). Runners have 60 months to complete all six races and earn a SuperMedal.
• European Marathon Classics European marathon circuit bringing together eight classic marathons (Rome, Madrid, Lisbon, London, Copenhagen, Vienna, Warsaw, Frankfurt). Participants must complete at least five marathons in five different cities to earn 'Finisher' status.

Quantifiable outcome

• World record holder venue - Half Marathon World Record (58:23) from 2010-2019
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• London Marathon Events (LME)coreStrategic or Co-development Partner · 28 January 2025Five-year strategic partnership with the organizer of the iconic TCS London Marathon. LME brings world-leading expertise in event promotion and logistics. The collaboration includes international marketing campaigns positioning Lisbon as a premier destination in the global running community, with a target of reaching 22,500 entrants in upcoming editions.
• SuperHalfs SeriescoreStrategic or Co-development PartnerInternational running series comprising six prestigious half marathons in Lisbon, Prague, Berlin, Copenhagen, Cardiff, and Valencia. Promotes running, tourism, and environmental sustainability. Runners have 60 months to complete all six races and earn a SuperMedal.
• European Marathon ClassicscoreStrategic or Co-development PartnerNew European marathon circuit bringing together eight iconic marathons: Copenhagen, Frankfurt, Lisbon, London, Madrid, Rome, Vienna and Warsaw. EDP Lisbon Marathon is a founding member. Participants completing five marathons receive 'European Marathon Classics Finisher' status and a collectible medal.
• EDPcoreGTM or Marketing PartnerNaming sponsor of the EDP Lisbon Marathon and EDP Meia Maratona de Lisboa, as well as EDP 8K and EDP New Generation races. Major energy company supporting the events.
• Hyundai PortugalcoreGTM or Marketing PartnerNaming sponsor of Hyundai Meia Maratona (Vasco da Gama Bridge half marathon) and Hyundai 7K. Automobile brand that was previously official car partner and now holds naming rights to the October half marathon event.
• VodafonecoreGTM or Marketing PartnerNaming sponsor of Vodafone 10K race integrated with EDP Lisbon Half Marathon, sharing the start on the 25th of April Bridge.
• MimosacoreGTM or Marketing PartnerSponsor of Mimosa Corrida Pela Vida (charity race for breast cancer awareness) and Mimosa Family Walk. All revenue from charity race goes to Portuguese League Against Cancer.
• OYSHOcoreGTM or Marketing PartnerOfficial technical sponsor of EDP Lisbon Marathon, offering 10% discount to participants and organizing pre-race running events including 'Road to Marathon' and 'Shake Out Runs'.
• World AthleticscoreOthersInternational athletics governing body providing certification and recognition to marathon events.
• AIMS (Association of International Marathon and Distance Races)coreOthersGlobal running organization that certifies marathon and distance races worldwide.
• Carris, CP (Comboios de Portugal), Metro de LisboaminorGTM or Marketing PartnerMobility partners providing free transportation for race participants on event days, facilitating access to start and finish areas.
• FIL (Feira Internacional de Lisboa)minorGTM or Marketing PartnerVenue for Sport Expo where participants collect race kits, bib numbers, and official t-shirts before race day.
• RTP, CMJ, Record, Radio Comercial, M80minorGTM or Marketing PartnerMedia partners providing coverage and promotion of marathon events to Portuguese audiences.
• NOVA School of Business & EconomicsminorGTM or Marketing PartnerAcademic partner located at the marathon start location in Carcavelos, providing facilities and campus access for race operations.

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Copenhagen Marathon: Founding EMC member and SuperHalfs partner; competes for the same Nordic/European runner tourists and offers a similar flat coastal city marathon profile benchmarked against Lisbon.
• London Marathon Events: Organizer of the TCS London Marathon and the strategic partner of MCP since January 2025. Operates one of the world's leading mass-participation marathon platforms with five-year collaboration framework directly comparable to MCP's mission and scale.
• SCC Events (Berlin Marathon): Operates the BMW Berlin Marathon (a founding EMC race alongside Lisbon's) and is a SuperHalfs partner via Berlin's addition in 2023. As Europe's most successful flat-fast city marathon operator, it sets the benchmark for MCP's runner scaling and sponsor monetization ambitions.
• Vienna City Marathon: Founding EMC member alongside Lisbon, hosting the official EMC launch in February 2026. Operates a multi-race running portfolio, providing a direct structural and circuit-level peer.
• Valencia Marathon (SD Correcaminos): SuperHalfs member and fast-course rival. Operates the Trinidad Alfonso Valencia Marathon, one of the fastest marathons in the world, in direct competition with Lisbon for elite runners, international runners, and Spanish tourism share.
• Prague International Marathon: RunCzech-organized Volkswagen Prague Marathon is a founding SuperHalfs member. Operates a multi-race portfolio and European circuit participation structurally analogous to MCP's organization.
• Wizz Air Cardiff Half Marathon: SuperHalfs partner (the sixth member of the international half-marathon series). Comparable in half-marathon positioning and circuit-driven runner acquisition strategy that Lisbon pioneered.
• Zurich Marató de Barcelona: Major Iberian-coastal city marathon with strong international positioning and a global financial-services naming sponsor (Zurich). Direct regional peer operating in the same tourism corridor and runner demographic as Lisbon.
• Amsterdam Marathon: Operated by Le Champion under TCS title sponsorship; a major European flat city marathon that attracts a similar international runner demographic and competes for the same tourism-driven runner segment as Lisbon.
• Schneider Electric Marathon de Paris: Run by Amaury Sport Organisation (ASO), it is one of Europe's flagship city marathons. Comparable in scale, sponsorship model with a global energy/utility naming sponsor, and target on tourism promotion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MaratonaDeLisboa
• Instagraminstagram.com/maratonadelisboa
• LinkedInlinkedin.com/company/maratona-clube-de-portugal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maratona Clube De Portugal