MERCER FAMILY RESOURCE CENTER INC

Name

MERCER FAMILY RESOURCE CENTER INC

Legal name

Mercer Family Resource Center Inc

Website

https://mercercasper.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Family Resource Centers & Wraparound Support Services (EDACALAH), Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF), Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Family counseling services
• Youth prevention programs
• Substance abuse education
• Parenting education classes
• Community mental health

Headquarters

HQ city

Casper

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Program Service Fees: Fees for educational programs including adult drug/alcohol education ($200 flat fee), youth classes, and family parenting programs. Participants register and pay for specific courses.
2. Dancing with the Stars Fundraising Event: Annual gala generates significant donations. 2021 event grossed $250,000 with 700+ guests and 290+ donors. Features various sponsorship tiers.
3. Event Sponsorships: Corporate sponsors at multiple levels (Presenting, Waltz with the Stars, Cha Cha, Foxtrot, Salsa) provide funding in exchange for event visibility and community association.
4. Donations and Grants: Individual donations and foundation grants including support from McMurry Foundation, Juniper Foundation, and community donors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mercer Family Resource Center provides education, counseling, and prevention services for youth and families in Natrona County, Wyoming. Core offerings include court-ordered Level 0.5 Drug and Alcohol Education for adults, CHINS assessment and intervention services for at-risk youth, evidence-based Family & Parenting Programs (Love and Logic, Nurtured Heart, Strengthening Families), Mental Health First Aid training, youth substance prevention and anger management classes, Youth Empowerment Council leadership development, and operation of the Natrona County Prevention Coalition serving 40+ member agencies.

Product overview

Mercer Family Resource Center is a non-profit social services organization offering a coordinated portfolio of education, counseling, and prevention programs for youth and families in Natrona County, Wyoming. The organization operates eight distinct programs: Adult Drug and Alcohol Education (Level 0.5 state-licensed classes); CHINS assessment services for at-risk youth; Family & Parenting Programs (including Love and Logic, Nurtured Heart Approach, and Strengthening Families curricula); Mental Health First Aid training; Youth Classes (anger management, substance prevention, tobacco/vaping education, corrective thinking); Youth Empowerment Council youth leadership; Dancing with the Stars of Casper annual fundraiser; and Natrona County Prevention Coalition community outreach. Services are designed for proactive intervention, accessibility, and impact across nearly 3,000 individuals annually.

Differentiator

Problem solved

Functional benefit

Brands

• Natrona County Prevention Coalition (NCPC): A coalition of over 40 local agencies working together to prevent substance abuse in Natrona County. Founded in 2002. Mercer Family Resource Center is the lead agency and fiscal agent.

Products and services

• Adult Drug and Alcohol Education

Quantifiable outcome

• Serves nearly 3,000 individuals per year through direct programming
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Natrona County Prevention Coalition (NCPC)coreStrategic or Co-development Partner · 1 January 2002Collaboration of 40+ local agencies working together to prevent substance abuse and promote healthy choices. Founded in 2002. Mercer FRC serves as lead agency and fiscal agent.
• K2TV Wyoming's News LeadermajorGTM or Marketing PartnerMedia sponsor for Dancing with the Stars events. Provides promotional coverage and serves as judges panel member.
• Casper Star TribunemajorGTM or Marketing PartnerMedia sponsor for DWTS events and awareness campaigns.
• Oil City NewsmajorGTM or Marketing PartnerMedia sponsor providing news coverage for events and campaigns.
• Townsquare MediamajorGTM or Marketing PartnerMedia sponsor for DWTS events and Cha Cha contributor.
• Casper Area Family Crisis CentermajorStrategic or Co-development PartnerFeatured partner organization displayed on MFRC website.
• Rising Star Tumbling & Dance StudiomajorStrategic or Co-development PartnerProfessional dance partner for DWTS events. Provides choreography expertise and judges.
• Dance Evolutions, Inc.minorStrategic or Co-development PartnerProvides opening performances for DWTS events.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Communities In Schools: National nonprofit providing school-based youth support services including mentoring, prevention education, and case management. Directly comparable target market (at-risk school-age youth) and integrated youth services delivery model.
• YMCA of the USA: Community-based nonprofit providing youth development, family support, and health/wellness programming through local affiliates. Comparable in offering family/parenting education, youth programming, and serving as a community hub for prevention and education services.
• Boys & Girls Clubs of America: National network of community-based youth development organizations offering after-school programming, mentoring, and substance-free activities. Directly comparable in mission, target population (school-age youth), and community-based service delivery model.
• National Council on Alcoholism and Drug Dependence / Facing Addiction: National nonprofit focused on substance abuse prevention education and advocacy. Directly comparable in delivering court-referred and community-based substance prevention education, including Level 0.5-style programs for DUI/substance offenders.
• Volunteers of America: National nonprofit providing community-based services including family support, youth services, behavioral health, and prevention programming. Comparable in operating multiple community programs under one nonprofit umbrella and serving vulnerable families.
• Parents Action for Children: National nonprofit focused on parent education and family engagement, providing resources and programs to help parents raise healthy children. Directly comparable in delivering evidence-based parenting curricula and family support programming.
• Prevent Child Abuse America: National nonprofit dedicated to child abuse prevention through parent education, family support, and community-based programs. Comparable in delivering evidence-based parenting curricula and serving as a community-coordinating nonprofit.

Regional players

• Wyoming Children's Trust Fund: State-level nonprofit focused on child abuse and neglect prevention through funding parent education and family support programs. Comparable in mission and parent-education focus, and a likely funding/partner counterpart for Mercer's programming.
• Natrona County YMCA: Local YMCA affiliate serving Natrona County with youth, family, and community programming. Direct local peer competing for the same donor base, volunteers, and youth/family participants in Casper.
• Boys & Girls Clubs of Central Wyoming: Regional affiliate of Boys & Girls Clubs serving Casper and central Wyoming with youth development programming. Most direct local geographic peer, offering overlapping youth programming in the same Natrona County market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MercerFRC
• LinkedInlinkedin.com/company/mercer-family-resource-center-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MERCER FAMILY RESOURCE CENTER INC