Latitude Signage + Design

What Latitude Signage + Design does

Latitude Signage + Design is a privately held, design-build architectural signage company headquartered in Grinnell, Iowa, founded in the 1980s as a small garage operation and grown into a multi-state regional firm. The company designs, fabricates, and installs interior and exterior signage across nine primary product categories: ADA-compliant signage, digital signage, donor recognition displays, environmental graphics, wayfinding systems, building signage, monument signage, exterior directional signage, and room identification signage. Its core technical differentiator is Vertigraphics, a proprietary on-site vertical wall printing system using UV-cured ink that prints at up to 1200 dpi onto substrates including glass, drywall, concrete, wood, plaster, brick, and stucco, with zero-waste application and the ability to print in fully occupied spaces.

The business operates on a project-based, quote-priced model in which dedicated business development managers and project managers engage enterprise clients, architects, contractors, and owner's representatives from early planning through installation. Customer segments span corporate/enterprise, education, healthcare, hospitality, library, senior living, and cultural institutions, with named clients including Grinnell Mutual, Community State Bank, WorldWide Logistics, Kreg Tool Company, Heartland Community College, Union Adventist University, Community Alliance, Hotel Fort Des Moines, The Ives, Triumph Park, and the Iowa State Fair. Go-to-market combines direct enterprise sales with content marketing (case studies, blog, project galleries), a Lunch and Learn continuing education program, and an email newsletter. The company emphasizes a people-first culture with long-tenured staff, family ownership (Tom Latimer), and multi-decade client relationships.

Revenue mechanics are one-time project fees for design-build scopes, with the largest documented projects including 339 signs at Community State Bank's new headquarters and a 127,700-square-foot healthcare campus deployment for Community Alliance. The firm maintains no public pricing tiers, and revenue figures are not disclosed. The firm has no subsidiaries, no disclosed funding rounds, no M&A activity, and no API or software product; Vertigraphics is the principal proprietary technology, and ADA-compliance expertise is positioned as a baseline capability across all interior work.

Name

Latitude Signage + Design

Legal name

Latitude Signage + Design

Website

https://latitudesignage.com

Company type

Private

Founded year

1980

Operating status

Operating

Short description

Latitude Signage + Design is a privately held Iowa-based design-build architectural signage firm serving corporate, healthcare, education, and hospitality clients across the Midwest through custom fabrication, ADA-compliant interiors, monument and wayfinding systems, and its proprietary Vertigraphics on-site wall printing technology.

Ownership category

akta.pro rank

Product category

Architectural Signage

NAICS

Sign Manufacturing (33995), Graphic Design Services (541430)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

akta.pro secondary industry

Interior Design Services (BPAHAKAB)

Keywords

• Architectural signage
• Wayfinding systems
• Donor recognition displays
• Design-build services
• Environmental graphics

Headquarters

HQ city

Grinnell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Architectural Signage Design-Build Services: Custom architectural signage project-based services including planning, design, fabrication, and installation. Projects range from single signs to comprehensive signage packages for entire facilities. Revenue is generated through one-time project fees with potential for ongoing service and maintenance relationships with clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Latitude Signage + Design is a design-build architectural signage firm that designs, manufactures, and installs custom architectural, wayfinding, digital, and experiential signage systems. The company delivers turnkey solutions — from planning and design through fabrication and installation — for corporate, education, healthcare, hospitality, and government clients. Its proprietary Vertigraphics technology underpins the design-build workflow across its product lines.

Product overview

Latitude Signage + Design operates as a design-build architectural signage company offering a comprehensive portfolio of signage products and services. The core offering encompasses interior signage categories (ADA Compliant, Digital, Donor Recognition, Environmental Graphics, Wayfinding) and exterior signage categories (Building, Digital, Monument, Wayfinding/Directional). Key product lines include Room Identification signage and the proprietary Vertigraphics on-site wall printing technology. The company provides complete design-build services from planning and design through manufacturing and installation, serving diverse industries including corporate, healthcare, education, hospitality, and cultural institutions.

Differentiator

Problem solved

Functional benefit

Brands

• Vertigraphics: A sustainable, zero-waste vertical printing technology that prints designs, pictures, artwork, and text directly onto vertical surfaces including interior and exterior walls.

Products and services

• ADA Compliant Signage Signage designed to meet Americans with Disabilities Act (ADA) requirements — including tactile characters, braille, and accessible design features — for corporate, education, healthcare, hospitality, and government facilities.
• Digital Signage Electronic displays and digital signage solutions used for wayfinding, information delivery, and interactive applications in commercial and institutional environments.
• Donor Recognition Displays Custom displays that recognize donors and contributors, typically deployed for educational institutions, healthcare facilities, and nonprofit organizations.
• Environmental Graphics Custom graphic design elements that enhance the built environment, including wall murals, dimensional letters, and branded spatial features.
• Wayfinding Signage Interior and exterior signage systems designed to help people navigate buildings, campuses, and public spaces.
• Building Signage Exterior signage for buildings, including identification signs and architectural elements that mark and brand a property.
• Monument Signage Ground-level signage structures marking entrances, properties, or developments for organizations and developments.
• Directional Exterior Signage Outdoor signage providing directional guidance to vehicles and pedestrians at properties, campuses, and public spaces.
• Room Identification Signage Interior signage identifying rooms, offices, and interior spaces within buildings.

Quantifiable outcome

• 339 signs designed, fabricated, and installed at Community State Bank headquarters
• +2 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Taylor REPcoreImplementation/ SI/ Consulting PartnerTaylor REP serves as owner's representative for clients and has selected Latitude for multiple signage projects. Owner Jaclyn Taylor specifically mentions preferring Latitude for their full design-build process, creative design team, and detailed project managers that help clients realize their vision. Taylor REP has engaged Latitude for projects including Community State Bank, WorldWide Logistics, and Kreg Tool Company headquarters.
• Global Architectural Firms (Element Research Center project)minorStrategic or Co-development PartnerLatitude collaborated with a global architectural firm to bring a unique design vision to life for the Element Research Center science and technology campus in Boulder, Colorado. The partnership involved using heavy rebar to manufacture exterior signs to achieve an industrial aesthetic appropriate for cutting-edge science and technology organizations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FASTSIGNS: Large national signage franchise network offering wide-format printing, architectural signage, and wayfinding across thousands of locations — broader portfolio with less specialization in design-build enterprise contracts.
• YESCO: Large, established signage and lighting manufacturer with national reach across architectural, commercial, and large-format projects — broader scope and scale than Latitude.
• Image360: National signage and visual communications franchise serving business-to-business clients with architectural signage, wayfinding, and graphics — competes for similar SMB and mid-market signage projects.
• Inpro Corporation: Manufacturer of architectural products including signage, wayfinding, and wall protection systems for healthcare, education, and commercial customers — partial overlap on signage product lines.

Direct peers

• Poblocki Sign Company: Midwest-based architectural signage design-build firm offering planning, fabrication, and installation for corporate, education, healthcare, and hospitality clients — the closest comparable in geography and full-service model.
• ASI Signage Innovations: Architectural signage design-build company serving corporate, healthcare, education, and government clients across the U.S., directly competing for the same enterprise signage contracts as Latitude.
• Best Sign Systems: Manufacturer and supplier of architectural signage systems including ADA-compliant, wayfinding, and interior identification signage for institutional and commercial facilities.
• Mohawk Sign Systems: Manufacturer and installer of architectural signage systems including ADA, wayfinding, and interior/exterior identity signage for institutional and corporate customers.
• Architectural Graphics Inc. (AGI): Architectural signage design, fabrication, and installation firm serving corporate, healthcare, and education markets with similar full-service project delivery.
• Paragon Sign Group: Design-build signage company delivering architectural, wayfinding, and branded environment projects for enterprise clients — comparable scope of design and fabrication services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asi-signage-midwest

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latitude Signage + Design