What Keep It Green, Llc does

Keep It Green, LLC is a privately held, owner-operated lawn care and landscaping company headquartered in Fairfield, Connecticut (DBA: Keep It Green Lawn Maintenance and Landscaping). Founded in 2000 by Darren Gentile, the firm has operated continuously for 25+ years delivering residential and commercial grounds services across five Fairfield County towns — Fairfield, Trumbull, Monroe, Bridgeport, and Westport.

The service portfolio spans recurring lawn maintenance, landscape design and installation, organic fertilization, integrated pest management (weed and insect control), tick and grub treatments, shrub care, spring and fall cleanups, and a differentiated backyard putting green design/installation offering. The company holds Connecticut Pesticide Business Registration No. B-1967, and its principal is a certified commercial supervisory pesticide applicator (Cert No. S-4700), authorizing regulated chemical applications. There is no proprietary software, mobile app, or digital platform — service delivery is labor- and equipment-based.

Commercially, Keep It Green runs a direct-to-customer B2C/B2B-small-business model targeting two segments: residential homeowners and commercial property managers. Pricing is per-visit or per-program for lawn-care customers, with project-based quotes for design/build and putting green work. No revenue, headcount, or pricing data is publicly disclosed; no outside capital has been raised and no M&A or partnership activity is reported.

Name

Keep It Green, Llc

Legal name

Keep It Green, LLC

Website

https://keepitgreenct.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Keep It Green, LLC is a Fairfield, Connecticut-based lawn care and landscaping company serving residential homeowners and commercial property managers across five Fairfield County towns with maintenance, organic fertilization, pest control, and design/build services.

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (56173)

SIC

Agricultural Services (700)

akta.pro primary industry

Residential Landscaping & Lawn Care (BPABADAB)

akta.pro secondary industries

Commercial Landscaping & Grounds Maintenance (BPABADAA), Commercial Landscaping & Grounds Maintenance (IMAIAIAA), Lawn & Ornamental Insect Control (Grubs, Chinch Bugs, Aphids) (HSAIANAH), Weed & Vegetation Control for Non-Turf Areas (Beds, Hardscapes, Fence Lines) (HSAIAGAI), Green Sanitation, Habitat Modification & Preventive Programs (IPM-Organic) (HSAMALAL), Seasonal Color, Planting & Horticultural Services (BPABADAL)

Keywords

• Lawn maintenance services
• Landscape design installation
• Organic fertilization programs
• Integrated pest management
• Commercial property landscaping

Headquarters

HQ city

Monroe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Lawn Maintenance Services: Weekly mowing services and ongoing lawn maintenance for residential and commercial properties. Likely recurring service contracts with regular scheduled maintenance.
2. Landscape Design and Installation: Custom landscape design services including planting, hardscaping, and putting green installation. One-time project-based revenue.
3. Seasonal Services: Spring and fall cleanups, shrub maintenance including pruning and fertilizing programs. Seasonal one-time services.
4. Pest Control Treatments: Preventative applications for white grubs (Japanese beetle larvae), sod webworm, chinchbug, and other lawn insects. Tick spray applications.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Keep It Green, LLC is a full-service landscaping and property management company providing weekly lawn maintenance, fertilization (organic and conventional), weed and insect control using Integrated Pest Management, tick and grub sprays, shrub maintenance, seasonal cleanups, and custom landscape design and installation (including back yard putting greens) to residential homeowners and commercial property managers in Fairfield County, Connecticut.

Product overview

Keep It Green is a commercial and residential property management and landscape design company serving Fairfield, Trumbull, Monroe, Bridgeport, and Westport, CT. The company provides a comprehensive suite of lawn care and landscaping services including weekly lawn maintenance, organic fertilization programs, weed and insect control with Integrated Pest Management (IPM) methods, tick sprays, and grub prevention. Their landscape design services encompass full installation, back yard putting greens, shrub maintenance, and seasonal cleanups. The company emphasizes environmental responsibility through organic programs and follows the motto 'the right plant, in the right place' using less invasive plant material. Services are delivered by certified pesticide applicators with over 25 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Lawn Maintenance Services Weekly mowing service and ongoing lawn maintenance for residential and commercial properties, meeting positive expectations of property owners.
• Organic Fertilization Program Organic lawn fertilization programs providing natural ways of adding healthy nutrients to lawns for customers who prefer not to use pesticides near their homes.
• Weed & Insect Control Integrated Pest Management (IPM) methods for eliminating weeds and unwanted insects in lawns, with licensed pesticide application when needed.
• Tick Sprays Tick spray applications to eliminate the risk of Lyme disease for property owners and their families.
• Grub Control Once-a-year preventative application for Japanese beetle larvae (white grubs), also treating for sod webworm, chinchbug, and other common lawn insects.
• Landscape Design and Installation Professional landscape design and installation services involving conscious arrangement of outdoor space for human satisfaction and enjoyment, enhancing property resale value.
• Back Yard Putting Green Design and Installation Custom back yard putting green design and installation services for residential properties.
• Shrub Maintenance Shrub maintenance including pruning and fertilizing programs for shrubs on residential and commercial properties.
• Spring and Fall Cleanups Seasonal property cleanup services for spring and fall maintenance.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• BrightView Landscapes: Largest U.S. commercial landscape services company providing maintenance, design, and installation. Overlaps with Keep It Green's commercial property maintenance offering but at vastly greater scale and breadth.
• Spring-Green Lawn Care: National franchise lawn and tree care provider with services spanning fertilization, weed control, and landscape maintenance. Comparable in service mix but operates through franchise model.
• TruGreen: Largest national lawn care company offering fertilization, weed control, and pest management services. Comparable in core lawn care service category, but operates at national scale with franchise model versus Keep It Green's owner-operated local presence.
• Weed Man: National franchise lawn care provider offering fertilization, weed control, and pest management. Overlaps in core service offering and licensed pesticide application, though at franchise scale.
• Davey Tree Expert Company: National provider of tree care, lawn care, and landscape services including organic options for residential and commercial clients. Comparable service portfolio including plant health care and licensed application.
• SavATree: Established Northeast-based provider of tree, shrub, and lawn care services including organic programs. Comparable in offering breadth and regional Northeast geography, though materially larger and broader in scope.
• Bartlett Tree Experts: Northeast-rooted tree and shrub care specialist offering plant health care, pruning, and landscape services. Comparable in regional Northeast presence and certified applicator credentials.

Direct peers

• NaturaLawn of America: Franchise-based lawn care company specializing in organic-based fertilization and IPM-driven pest control. Directly comparable to Keep It Green's organic lawn care positioning and IPM methodology.
• Lawn Dawg: Regional lawn care provider serving the Northeastern U.S. with full-service lawn maintenance, fertilization, and weed control offerings — directly comparable to Keep It Green in service mix, target market, and SMB/residential focus.

Regional players

• Yellowstone Landscape: Regional commercial landscape maintenance provider serving the Eastern U.S. Comparable in commercial landscape maintenance focus, though primarily operates in warmer-climate geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/keep-it-green-lawn-maintenance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keep It Green, Llc