Legal Advice Centre (university House)

What Legal Advice Centre (university House) does

The Advice Centre Ltd is a UK-based, privately held subscription platform founded by entrepreneur Alex Shelton, operating from a registered office in London and an operational headquarters (SHF1) in Sheffield. It serves UK entrepreneurs, start-ups, self-employed professionals, and small and medium businesses seeking guidance on e-commerce (primarily Amazon), digital marketing, and AI adoption. The platform combines human specialist advisors with AI-powered tools, packaged through five core Advice Centres (AMZ, Marketing, AI, Just Ask Alex, and University of Experts), with three further verticals (Legal, IT, Accounting) listed as 'Coming Soon'.

The product stack is built around The Advice Centre App (iOS and Android) and a website at theadvicecentre.ltd, integrating AdviceAI (a pre-trained conversational advisor), Ask Arnie (an AI-powered membership finder and recommendation engine), The Advice Centre Academy (on-demand training), a multi-channel podcast, and a suite of free business calculators (TACOS, ACOS, VAT, ROI, and others). Alongside advice subscriptions, the company runs done-for-you agency services across marketing, SEO, Google Ads, social media, Amazon account management, app/website development, virtual assistance, and big-screen advertising (BizBoard). Distribution is hybrid: self-serve via app and website, assisted sales through discovery calls and Sheffield HQ consultations, and an introducer/referral programme ('Make Money Save Money') paying recurring commissions.

Revenue is generated through monthly subscriptions priced from £247+VAT for a single Advice Centre up to £500+VAT for the All-In-One Pro Membership (or Just Ask Alex with direct founder WhatsApp access), plus agency retainers ranging from £500+VAT (VA services) to £1,500+VAT (full marketing) per month. All prices exclude VAT, billing is monthly with no long-term contract (cancel anytime), and a 7-day free trial is offered through the app; payments are processed via Stripe and Zoho Billing. The company has not raised external funding, has no disclosed subsidiaries or M&A activity, and operates exclusively within the United Kingdom.

Name

Legal Advice Centre (university House)

Legal name

The Advice Centre Ltd

Website

https://theadvicecentre.ltd

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The Advice Centre Ltd is a UK-based subscription platform combining human specialist advisors with AI-powered tools (AdviceAI, Ask Arnie), offering monthly advice centre memberships (£247–£500+VAT) and done-for-you agency services to entrepreneurs, start-ups, and SMBs across Amazon, marketing, and AI.

Ownership category

akta.pro rank

Product category

Business Consulting Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industries

Marketing Automation Platforms & Services (BPAFAFAC), Strategy & IT Advisory (BPAEAAAA)

Keywords

• Business consulting services
• Amazon seller consulting
• Digital marketing advisory
• Subscription business advice
• Entrepreneur support services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Subscription Memberships: Monthly recurring subscriptions for access to Advice Centres, agencies, AI tools, training, and professional support. Tiers range from single Advice Centre access to comprehensive All-in-One membership.
2. Agency Services: Managed professional services including Amazon account management, digital marketing, SEO, Google Ads, social media management, website/app development, and virtual assistant services billed monthly
3. Introducer/Referral Programme: Commission-based programme rewarding individuals for introducing new customers to The Advice Centre services. Earners receive recurring commissions on successful referrals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Advice Centre Ltd runs an advice-led growth platform combining subscription-based specialist Advice Centres (Amazon, Marketing, AI) with managed agency services for digital marketing, SEO, Amazon account management, social media, virtual assistance, and software development. Member-facing AI tools AdviceAi and Ask Arnie, plus the mobile app and Just Ask Alex access to the Managing Director, support the core service.

Product overview

The Advice Centre Ltd operates a platform-plus-modules architecture offering business advice, consultancy, and professional services through subscription-based memberships. The core platform consists of The Advice Centre App (iOS/Android) and AdviceAI, an integrated pre-trained AI assistant. Users access specialized Advice Centres (AMZ, Marketing, AI, Just Ask Alex, University of Experts) on individual plans starting at £247+VAT monthly, or bundled through the All-In-One Membership at £500+VAT monthly. The platform also includes Done-For-You agency services (Marketing, SEO, Google Ads, Social Media, Amazon, Developer, VA), The Advice Centre Academy for training, a podcast, and free business tools. Planned expansions include Legal Advice Centre, IT Advice Centre, and Accounting Advice Centre (all Coming Soon). The ecosystem is unified through Ask Arnie (AI membership finder), AdviceAI (AI advice tool), and The Advice Centre App for member management.

Differentiator

Problem solved

Functional benefit

Brands

• AMZ Advice Centre: Specialist Advice Centre for Amazon selling support, e-commerce consultancy, and Amazon FBA guidance.
• Marketing Advice Centre
• AI Advice Centre
• Just Ask Alex
• University of Experts
• The Marketing Agency
• AMZAgency
• The SEO Agency
• The Google Ads Agency
• The Social Media Agency
• The Developer Agency
• The VA Agency
• BizBoard
• Ask Arnie
• Advice AI
• SHF1

Products and services

• The Advice Centre App Mobile application for iOS and Android that delivers The Advice Centre Ltd's membership experience, Advice Centres, and AI tools to members.
• AdviceAi Proprietary pre-trained AI tool that delivers AI-driven business advice to members 24/7 across The Advice Centre platform.
• Ask Arnie Free AI-powered membership finder that helps prospects identify the right The Advice Centre membership or service for their needs.
• AMZ Advice Centre Subscription-based specialist Advice Centre providing expert advice tailored to Amazon third-party sellers, integrated with the All-In-One Membership.
• Marketing Advice Centre Subscription-based specialist Advice Centre covering digital marketing guidance for UK small businesses and self-employed professionals.
• AI Advice Centre Subscription-based specialist Advice Centre providing AI-focused business advice to members seeking to adopt and apply AI.
• Just Ask Alex Premium membership channel providing members direct access to Managing Director Alex Shelton for personal business advice.
• University of Experts Subscription-based entrepreneurship programme offering structured expert-led training and support for founders and start-ups.
• The Amazon Agency (AMZAgency) Managed agency providing Amazon account management, listing optimisation, and advertising services for Amazon third-party sellers.
• The Marketing Agency Managed agency delivering outsourced digital marketing campaigns for UK small and medium businesses.
• The SEO Agency Managed agency providing search engine optimisation services for UK small and medium businesses.
• The Google Ads Agency Managed agency delivering Google Ads paid search campaign management for UK small and medium businesses.

Quantifiable outcome

• Companies achieving up to £350k+ monthly revenue with support

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-advice-centre-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legal Advice Centre (university House)