Jazz I Trekanten

What Jazz I Trekanten does

TRIO (formerly Jazz I Trekanten) is a Danish non-profit jazz venue and cultural institution headquartered in Kolding, Denmark, operating across the Trekantområdet (Triangle Area) region. Following a May 2024 rebranding from Jazz I Trekanten to TRIO, the organization presents jazz and adjacent contemporary music through a portfolio of curated concert concepts including JazzHaus (a young musicians community), Jazz for Kids, Jazz på Skamling, Jazz på Museer, Jazz på Plejehjem, Tiny City Jazz, Sacred Music, Brunch & Jazz, and Krydsfelt. The venue is recognized by Statens Kunstfond (Danish Arts Foundation) as a Netværks- og genrespillested (Network and Genre Venue), with reappointment in 2025 providing economic security through 2028. Programming is delivered across multiple physical venues including EWII House (with its Xenon theater configured for 360-degree intimate setups), Skamlingsbanken, Vejen Kunstmuseum, Museum Kolding, Naturrum in Sdr. Omme, care facilities, and partner sites throughout the region.

The business model is a hybrid of earned and contributed revenue. Earned revenue is generated through concert ticket sales (sold directly via triolive.dk) and ancillary beverage and refreshment sales during events (e.g., on-site café operations at Naturrum). Contributed revenue comprises public arts funding via the Statens Kunstfond genre-venue scheme and project grants, notably a Spar Nord Fonden grant in 2025 that secured continued JazzHaus operations. Marketing is executed through owned channels — Facebook, Instagram, LinkedIn, an email newsletter, and the triolive.dk website — supplemented by earned media in Danish publications (Berlingske Tidende, GAFFA, Politiken, Salt Peanuts, Jazznyt). The organization serves multiple consumer segments: jazz enthusiasts (primary), families with children, seniors in care facilities, and museum/cultural institution audiences, with no disclosed enterprise or B2B customer concentration.

Governance and operations reflect a recent leadership transition: Jeppe Vind was appointed Spillestedsleder effective May 1, 2025, succeeding Jens Munch, joining Nicklas Ejby and Katrine Worsøe to form a new three-person leadership team. The organization maintains a board of directors and a volunteer base (notably recognized via the JazzHaus P8 Prisen — Årets Ildsjæl 2024 award at DMA Jazz). There are no disclosed subsidiaries, no parent company, no venture or private equity backing, and no app or digital product surface. Pricing varies by event and is not publicly disclosed.

Name

Jazz I Trekanten

Legal name

TRIO

Website

https://triolive.dk

Company type

Private

Operating status

Operating

Short description

TRIO (formerly Jazz I Trekanten) is a Danish non-profit jazz venue and cultural institution in Kolding, presenting jazz and related genres through concerts, festivals, and community programs across multiple venues in the Trekantområdet region.

Ownership category

akta.pro rank

Product category

Live Music Venue and Jazz Concert Programming

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Venue Management & Booking Services (Third-Party Operators) (MPAGALAJ)

akta.pro secondary industry

Live Music Venues & Concert Bars (THAFAEAD)

Keywords

• Live jazz concerts
• Music venue programming
• Cultural event hosting
• Jazz festival series
• Community concerts

Headquarters

HQ city

Kolding

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Concert ticket sales: Revenue generated from ticket sales for concerts and events at the venue. The venue hosts various jazz concerts and cultural events with ticket purchases being a primary revenue stream.
2. Beverage and refreshment sales: Sales of beverages and refreshments during events, including bar/cafe operations. The source mentions that beverages must be purchased at Naturrum's cafe for some outdoor events.

Distribution channels4 records

Marketing channels6 records

Core offering

TRIO (formerly Jazz I Trekanten) is a regional Danish jazz venue and concert organizer that presents live jazz and related-genre concerts for paying individual audiences across the Trekantområdet region. Its core offering is ticketed live jazz performance programming — anchored in a 360-degree concert format at EWII House's Xenons teatersal in Kolding — extended through themed concert series at partner venues such as Skamlingsbanken, Vejen Kunstmuseum, and care homes, with auxiliary food and beverage service (Brunch & Jazz, Naturrum café).

Product overview

TRIO is a jazz venue and concert hall in Kolding, Denmark (formerly Jazz i Trekanten), offering a diverse portfolio of concert programs and community-focused jazz initiatives. The core offering centers on live jazz concerts at venues like EWII House and Xenon, supported by specialized programs including JazzHaus for young musicians, Jazz for Kids educational programming, and community outreach through Jazz på Plejehjem. The venue also produces themed concert series at museums, natural sites (Jazz på Skamling), and care facilities, creating a multi-faceted jazz ecosystem across the Trekantområdet region.

Differentiator

Problem solved

Functional benefit

Brands

• JazzHaus: Young music community and concept under TRIO focused on emerging jazz artists, winner of P8 Prisen - Årets Ildsjæl 2024 at DMA Jazz.
• Jazz for Kids
• Jazz på Skamling
• Jazz På Museer
• Tiny City Jazz
• Jazz På Plejehjem
• Sacred Music
• Krydsfelt

Products and services

• Koncerter & Events (Concerts & Events) Core ticketed live jazz and related-genre concert programming featuring Danish and international artists performed at venues including EWII House (Xenon) and other partner locations in the Trekantområdet region.
• Netværkskoncerter (Network Concerts) Networking-focused concert series combining live jazz performances with professional networking opportunities for regional industry attendees and audiences.
• JazzHaus Community and concert platform for young and emerging jazz musicians in the Trekantområdet region, providing performance opportunities and audience development events.
• Jazz for Kids Concert programming designed for children and families that introduces young audiences to jazz through interactive performances and educational concert experiences.
• Jazz På Skamling Recurring intimate concert series hosted at Skamlingsbanken Besøgscenter featuring top Danish jazz artists in a close-up setting, presented in collaboration with Museum Kolding.
• Jazz På Museer Concert series held in museum settings, combining visual arts programming with live jazz performances at cultural institutions including Vejen Kunstmuseum.
• Tiny City Jazz Concert series featuring compact jazz performances in unique urban settings, pairing music with distinctive locations in the Trekantområdet region.
• Jazz På Plejehjem Outreach concert program that brings live jazz performances directly to elderly residents in care homes and nursing facilities as cultural engagement and social care.
• Sacred Music Concert format featuring sacred and contemplative music presented in sacred spaces, creating contemplative concert experiences.
• Brunch & Jazz Dining and concert experience pairing brunch meals with live jazz performances for audiences seeking combined food and music events.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Museum KoldingcoreStrategic or Co-development PartnerMuseum Kolding collaborates with TRIO to present Jazz på Skamling, intimate concerts held at Besøgscenter Skamlingsbanken on the first Sunday of each month. This partnership brings top Danish jazz artists to the museum's visitor center, combining cultural heritage with live music experiences.
• NaturrumminorStrategic or Co-development PartnerTRIO partners with Naturrum in Sdr. Omme to host Jazz & Picnic events in natural settings. Naturrum provides the venue and café facilities while TRIO curates the musical programming, creating unique outdoor jazz experiences in nature.
• Vejen KunstmuseumminorStrategic or Co-development PartnerVejen Kunstmuseum hosts jazz concerts in collaboration with TRIO, combining visual art exhibitions with live jazz performances in the museum setting.
• EWII HousecoreStrategic or Co-development PartnerEWII House serves as a primary venue for TRIO concerts, including network concerts and special events. The venue provides a theater space (Xenons teatersal) with a 360-degree setup for intimate concert experiences.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Vinterjazz: Vinterjazz is a Danish jazz platform that coordinates performances across participating venues. It is comparable to TRIO's use of a core venue and partner locations to build a wider regional event network.
• Copenhagen Jazz Festival: Copenhagen Jazz Festival curates a large, multi-venue program of live jazz performances across the city. It compares with TRIO's artist curation, ticketed events, venue partnerships, and role in audience development.
• Jazzhus Montmartre: Jazzhus Montmartre is a Copenhagen live-jazz venue presenting established and emerging artists in an intimate setting. It closely compares with TRIO's genre-focused programming, ticketed concerts, and community-building role.
• Aarhus Jazz Festival: Aarhus Jazz Festival organizes a broad program of ticketed performances across multiple venues in a Danish regional market. Its festival format, artist partnerships, and jazz-audience development are directly comparable to TRIO's distributed programming.
• Godset: Godset is a Kolding cultural venue that hosts music, arts, and community programming. It competes for the same local audiences, event nights, and cultural partnerships as TRIO, although its programming is broader than jazz.

Emerging players

• Spot Festival: Spot Festival presents emerging artists across multiple venues and connects them with industry audiences. It is particularly comparable to TRIO's JazzHaus platform, emerging-artist focus, and community-development mission.
• Atlas: Atlas is an intimate Copenhagen live-music bar and cultural venue. Its small-scale performances, ticketing, and on-site beverage model are comparable to TRIO's intimate 360-degree concert experience.

Broad incumbents

• VEGA: VEGA is an established Copenhagen live-music and events venue with multiple performance spaces. It is comparable through ticketed concerts and venue-based cultural programming, but its offering and scale extend well beyond jazz.
• Kulturværftet: Kulturværftet is a regional cultural and live-events venue with a diversified program of performances, exhibitions, and community activities. It compares with TRIO's event presentation and cultural-outreach model but serves a broader mandate.
• Musikhuset Aarhus: Musikhuset Aarhus is an established multi-purpose performing arts and concert venue. It overlaps with TRIO in live programming and audience engagement but operates at substantially greater scale and across many genres.

Market position

Strengths4 records

Weaknesses6 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/spillestedetTRIO
• LinkedInlinkedin.com/company/triolive
• Instagraminstagram.com/spillestedettrio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jazz I Trekanten