Orland Recreation Dept

What Orland Recreation Dept does

The Orland Recreation Department is a municipal government department of the City of Orland, California (incorporated November 4, 1909), responsible for delivering year-round sports, activities, and recreation programs to city residents. The department operates the Recreation Center at 1002 Hambright Avenue, manages approximately 55 acres of public parks including Vinsonhaler, Lollipopland, Lely Aquatic, and Spence Park, and runs a regional swimming pool offering swim lessons, aqua aerobics, lap swim, and family swim. Programming spans youth and adult segments and includes summer camps, children's dance and tumbling, youth flag football, soccer, and basketball, plus adult softball and volleyball, with park amenities covering splash pad, pickleball, tennis, disc golf, playgrounds, group picnic areas, a bicycle pump track, and a dog park.

The department's core technology is RecDesk, a third-party online registration platform used for program enrollment, park reservations, and pool access (orlandrec.recdesk.com). Recreation Director Olivia Henderson oversees operations under the City of Orland's Council-Manager government structure, with the Parks & Recreation Commission providing bi-monthly advisory input on programming and facility planning.

From a business model perspective, the department is a non-revenue-generating municipal cost center funded through the City of Orland's $11 million total budget (including a $6 million general fund) rather than commercial sales. Some program fees are collected on a pay-as-you-go basis through RecDesk for specific activities (camps, swim lessons, league play), but pricing is not publicly disclosed. The go-to-market motion is direct-to-consumer: residents register themselves online or walk in to facilities. The customer base is exclusively City of Orland residents and surrounding Glenn County visitors, with no enterprise, B2B, or out-of-market segments served.

Name

Orland Recreation Dept

Legal name

City of Orland

Website

https://cityoforland.com

Company type

Public

Founded year

1909

Operating status

Operating

Headcount range

11–50 employees

Short description

The Orland Recreation Department is a municipal department of the City of Orland, California that runs year-round youth and adult sports leagues, summer camps, swim programs, and 55 acres of public parks serving city residents and Glenn County visitors via the RecDesk registration platform.

Ownership category

akta.pro rank

Product category

Municipal Recreation Services

NAICS

Nature Parks and Other Similar Institutions (71219), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

akta.pro secondary industry

Parks, Recreation & Protected Areas Administration (BPAIAMAH)

Keywords

• Municipal recreation services
• Public parks and pools
• Youth sports programs
• Community recreation programs
• Aquatics and swim lessons

Headquarters

HQ city

Orland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D

Revenue model

1. Municipal Recreation Services: The Recreation Department is funded through the City of Orland's municipal budget ($11 million total city budget including $6 million general fund) rather than generating direct revenue. Recreation programs and facilities serve residents.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Orland Recreation Department delivers year-round recreational programs and operates public parks and aquatic facilities for City of Orland residents and surrounding Glenn County. Core offerings include organized youth and adult sports leagues (flag football, soccer, basketball, softball, volleyball), children's dance and tumbling, summer camps, swim lessons, aqua aerobics, lap and family swim, and access to approximately 55 acres of public parks featuring a splash pad, playgrounds, picnic areas, pickleball, tennis, disc golf, basketball, a bicycle pump track, and a dog park. Program registration and facility reservations are handled through the RecDesk online platform.

Product overview

The Orland Recreation Department offers a unified suite of recreational services for the City of Orland, California. The department operates primarily through RecDesk, an online registration platform for managing park and pool reservations and program enrollment. Core offerings include organized recreation programs for youth and adults (summer camps, dance, sports leagues), a regional swimming pool facility, and approximately 55 acres of public parks with various amenities. The Recreation Center serves as the main operational facility. The department can be contacted at (530) 865-1630 or [email protected].

Differentiator

Problem solved

Functional benefit

Brands

• RecDesk: Online registration platform for park and pool reservations as well as program registration

Products and services

• RecDesk Online Registration Online self-service platform that allows City of Orland residents to register for recreation programs, reserve park facilities, and access pool reservations; serves as the department's primary digital registration interface.
• Recreation Programs Organized recreation programs including summer camps, children's dance and tumbling, youth flag football, youth soccer, youth basketball, adult softball, and adult volleyball; designed for youth and adult residents of the City of Orland and surrounding Glenn County area.
• Swimming Pool Services Public aquatic facility offering swim lessons for all ages, aqua aerobics, lap swim, family swim, and free swim days; marketed as the region's best public swimming pool and serving Orland residents and regional visitors.
• Public Parks Approximately 55 acres of public park space featuring a splash pad, basketball courts, pickleball, tennis, disc golf, playgrounds, group picnic areas, a bicycle pump track, and a dog park; available for free public access by residents and visitors.
• Recreation Center Facility Physical Recreation Center at 1002 Hambright Avenue, Orland, CA 95963 that serves as the department's primary facility for delivering recreation programs and services; mailing address is 815 Fourth Street (City Hall).

Quantifiable outcome

• Approximately 55 acres dedicated to public parks across the city
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• RecDeskcoreTechnology or IntegrationRecDesk is the online registration platform used by the City of Orland Recreation Department for park and pool reservations as well as program registration. The platform enables residents to register for recreation activities digitally.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• National Recreation and Park Association: National industry body representing parks and recreation agencies; serves as a broad incumbent reference for municipal recreation operations, programming standards, and facility management practices.
• Trust for Public Land: National nonprofit focused on creating and protecting public parks and green space — comparable broad-mission parks operator relevant to Orland's 55-acre park system stewardship.

Emerging players

• Sports Facilities Companies: Private-sector sports and recreation facility management, feasibility, and operations firm — adjacent/emerging comparison point for municipal recreation and aquatics facility operations.

Direct peers

• Boys & Girls Clubs of America: Operates youth-focused recreation, sports leagues, summer camps, and aquatics programming nationwide — comparable to Orland's youth-segment programming (camps, dance/tumbling, flag football, soccer, basketball).
• YMCA of the USA: National nonprofit providing community recreation services including youth sports leagues, swim lessons, aquatics, fitness, and family programming — closely aligned with the Orland Recreation Department's core offerings to residents and families.

Regional players

• California State Parks: State-level operator of parks, recreation facilities, and visitor services across California — comparable public-sector recreation and parks operator in the same geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cityoforland1909
• LinkedInlinkedin.com/company/orland-recreation-dept

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orland Recreation Dept