Menopause Movement

What Menopause Movement does

Menopause Movement Limited is a UK-based, privately held company co-founded by Clinical Lead Christien Bird (Pelvic Health Physiotherapist with 30+ years of clinical experience, British Menopause Society member, contributor to NICE guidelines and the Moving Medicine Menopause Guide) and Director of Brand & Strategic Growth Ann Stephens (previously co-founder of Positive Pause in 2016). Headquartered in Kent, the company operates with 1–10 employees and delivers a structured three-stage menopause training and certification pathway for fitness, health, and wellness professionals — primarily personal trainers, physiotherapists, Pilates/yoga teachers, nutritionists, osteopaths, and group leisure/NHS providers. Its product portfolio comprises the Foundation Course (£445 / 9 hours CPD / 4 CIMSPA points), the Menopause MOT® Advanced Practitioner Course (£495), the Elite Menopause MOT® Package bundle (£880), the trademarked Menopause MOT® Toolkit, and a recurring £12.99/month Community, Licence & Toolkit membership required to maintain licensed use of the Menopause MOT® mark and directory listing.

The business is delivered entirely through a 100% online, self-paced e-learning platform with self-serve purchase, instalment payment plans, a Circle-hosted private practitioner community, a public licensed-practitioner directory, and active field marketing via UK industry exhibitions and channel partnerships (notably Places Leisure). The company holds CIMSPA 3-star enhanced provider status — the highest rating in CIMSPA's quality assurance programme — alongside two registered UK trademarks (Menopause Movement® and Menopause MOT®). Revenue mechanics blend one-time course licence fees with a small recurring subscription component tied to ongoing CPD, community access, and trademark licence renewal. There are no disclosed funding rounds, no M&A activity, no institutional investors, and no publicly disclosed revenue.

Name

Menopause Movement

Legal name

Menopause Movement Limited

Website

https://menopausemovement.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Menopause Movement Limited is a UK-based private company that delivers CIMSPA-accredited online menopause training and certification for fitness, health, and wellness professionals via a three-stage course pathway and a recurring licensed-practitioner membership built around its trademarked Menopause MOT® framework.

Ownership category

akta.pro rank

Product category

Professional Health Education

NAICS

Sports and Recreation Instruction (61162)

akta.pro primary industry

Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Menopause professional training
• Health professional education
• Online fitness certification
• Continuing professional development
• Menopause specialist courses

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Foundation Course Sales: One-time payment for foundational menopause training course. Also available in monthly instalment plans. Access includes 8 hours of self-paced e-learning, certificate, directory listing, and community membership.
2. MOT Advanced Course Sales: One-time payment for advanced practitioner training. Available in four instalment payments. Prerequisite: Foundation Course completion.
3. Elite Package Bundle: Combined Foundation and MOT Advanced Course bundle with savings. One payment of £880 or four instalments of £229.25.
4. Community, Licence & Toolkit Membership: Monthly subscription at £12.99/month for licensed practitioners. Includes access to toolkit, licence certificate, directory listing, ongoing CPD, marketing support, and community access.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Menopause Movement sells self-paced online menopause training courses and a licensed practitioner certification pathway for health, fitness and wellness professionals. Its core products are the 8-hour, 9-module Foundation Course (£445) and the Advanced Practitioner Course (£495), bundled as the Elite Menopause MOT® Package (£880) and completed by an ongoing £12.99/month Community, Licence & Toolkit membership that grants licensed use of the trademarked Menopause MOT® assessment framework.

Product overview

Menopause Movement offers a structured training pathway for health and fitness professionals comprising the Foundation Course (core entry-level product), the Advanced Practitioner Course, the Elite Menopause MOT Package (bundled offering), the Menopause MOT Toolkit (assessment framework), and practitioner community/directory membership. The Foundation Course is the compulsory starting point, followed by optional progression to Advanced training, with the full Elite Package providing licensed trademark rights and toolkit access for delivering professional Menopause MOT assessments.

Differentiator

Problem solved

Functional benefit

Brands

• Menopause MOT: A trademarked comprehensive midlife health screening and assessment framework for women who are pre-menopausal, perimenopausal, or post-menopausal. Delivered by licensed menopause specialists who have completed the Advanced Practitioner Course.

Products and services

• Menopause Movement Foundation Course Foundational e-learning course for fitness, health and wellness professionals covering perimenopause and menopause fundamentals, hormonal changes, common symptoms and exercise considerations, with certificate of attendance, 9 hours CPD and 4 CIMSPA points.
• Menopause MOT Advanced Practitioner Course Advanced-level online menopause training course for practitioners who have completed the Foundation Course, covering specialist women's health topics including exercise programming, cardiovascular and brain health, resistance training, bone health, GSM, sports nutrition and mindfulness.
• Elite Menopause MOT Package Comprehensive bundle combining the Foundation Course, Advanced Practitioner Course, Menopause MOT Toolkit, licensed trademark use and practitioner directory listing, designed for professionals working extensively with midlife women.
• Community, Licence & Toolkit Membership Recurring monthly subscription for licensed practitioners granting continued licensed use of the Menopause MOT® trademark, toolkit access, licence certificate, directory listing, ongoing CPD, research updates, marketing resources and community support via the Circle platform.

Quantifiable outcome

• 4 CIMSPA CPD points awarded for Foundation Course
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, strategic and minor.

• CIMSPA (The Chartered Institute for the Management of Sport and Physical Activity)coreStrategic or Co-development PartnerTraining provider partnership with the UK's professional development body for sport and physical activity. Menopause Movement achieved 3-star enhanced provider status and CIMSPA awards 4 CPD points for Foundation Course. CIMSPA is backed by Sport England and UK government.
• Moving MedicinecoreStrategic or Co-development PartnerClinical credibility partnership. Christien Bird, co-founder, contributed to the Moving Medicine Menopause Guide to Physical Activity, demonstrating clinical expertise integration.
• POGP (Pelvic Obstetric & Gynaecological Physiotherapy)coreStrategic or Co-development PartnerChristien Bird is a respected member of POGP. Content aligns with professional physiotherapy standards for pelvic and gynaecological health.
• British Menopause SocietycoreStrategic or Co-development PartnerChristien Bird is a respected member. Partnership provides credibility and alignment with national menopause guidance standards.
• Positive PausecoreStrategic or Co-development PartnerCo-founded by Ann Stephens in 2016 as a pioneering menopause resource platform. Positive Pause operates as a related brand under the Menopause Movement umbrella.
• Places LeisurestrategicChannel Partner/ Reseller/ DistributorMajor leisure operator partner. Sarah Wood delivers menopause coaching for groups at Places Leisure locations.
• Circle Health GroupminorGTM or Marketing PartnerHealthcare organization partnered for menopause health awareness and practitioner referrals.
• ContrelleminorGTM or Marketing PartnerWomen's health product company partnership for menopause product/service ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Future Fit Training: Major UK provider of personal training, Pilates, yoga, and nutrition qualifications with CIMSPA endorsement. Comparable as a direct competitor for fitness professionals' CPD spend, though it does not currently specialise in menopause.
• Active IQ: One of the UK's largest awarding organisations for fitness and active-leisure qualifications, offering CPD-endorsed training across personal training, Pilates, and yoga. Comparable to Menopause Movement because it competes for the same professional learner audience and CIMSPA-aligned CPD points, but at significantly broader scale.
• OriGym Centre of Excellence: Large UK fitness-education company offering CIMSPA-accredited PT, Pilates, and nutrition courses online. Comparable because it competes in the same online, self-paced, CIMSPA-points CPD market targeting fitness professionals.

Emerging players

• Newson Health Menopause & Wellbeing Centre: Dr Louise Newson's clinical and education platform offering menopause training for healthcare professionals and the public-facing balance app. Comparable as a menopause-specialist training brand, but focused on clinical/medical professionals rather than fitness professionals.
• GenM: Menopause-focused training and certification brand working with employers and retailers to become "menopause-friendly." Comparable because it also delivers menopause training, but targets workplaces and brands rather than individual fitness practitioners.
• WellAhead Health: Menopause-specific training provider for workplaces and healthcare professionals. Comparable as a peer in menopause education for professionals, though primarily enterprise/B2B focused rather than individual fitness practitioners.
• Henpicked: UK platform delivering menopause awareness training, workshops, and resources for workplaces and individuals. Comparable as a menopause education provider, though focused on workplace/awareness training rather than fitness-practitioner CPD.

Others

• The Menopause Charity: UK charity providing education, resources, and training about menopause. Comparable as a menopause information/training source for professionals, though non-commercial and focused on consumer awareness rather than fitness CPD.
• Positive Pause: Pioneering menopause resource platform co-founded by Ann Stephens in 2016 and now linked to Menopause Movement. Comparable because it operates in the same menopause-education niche with overlapping brand and audience, but is positioned as a consumer/awareness resource rather than a professional CPD product.
• The British Menopause Society: UK not-for-profit providing clinical education, certification, and conferences for menopause specialists. Comparable as a menopause education authority and Menopause Movement's clinical-credibility partner, though it operates as a professional society rather than a commercial training provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/menopause-movement

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menopause Movement