Name

Japan Marketing Research Institute

Legal name

株式会社日本マーケティング研究所

Website

https://jmr-g.co.jp

Company type

Private

Founded year

1960

Operating status

Operating

Ownership category

akta.pro rank

Product category

Marketing Research and Consulting

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613), Management Consulting Services (54161), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Strategy & Corporate Development Consulting (BPAHACAA), Learning, Training & Corporate Education Consulting (BPAHAGAE), Custom Market Research (Ad Hoc Studies, Segmentation, U&A) (MPAAALAC), Competitive Intelligence & Benchmarking (BPAHALAB)

Keywords

• Marketing research
• Marketing consulting
• Corporate case studies
• Marketing training programs
• Consumer research panels

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees - JMR Strategy Case Study Group: Monthly membership fees for access to case study seminars, research materials, and member-only resources. Members receive free access for up to 3 participants per seminar.
2. Seminar Fees: Non-member participation fees for monthly seminars. Members receive 3 free participants; additional participants and non-members pay 9,000 yen and 15,000 yen respectively per seminar.
3. Publication Sales: Monthly magazine '営業力開発' (Sales Force Development) published since 1982, with back issues available for purchase. Publication covers marketing trends, case studies, and consumer behavior research.
4. Marketing Training Programs: Practical marketing training programs featuring case studies and workshops led by industry professionals.
5. Research and Consulting Services: Custom market research and consulting services provided through group company Marketing Communications Co., Ltd.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Japan Marketing Research Institute (日本マーケティング研究所) is a marketing research and consulting firm that delivers corporate marketing insights through a monthly case study seminar group (JMR Strategy Case Study Research Group), a continuously published practitioner magazine (Eigyouryoku Kaihatsu / 営業力開発), practical marketing training programs, proprietary consumer research reports, and panel/monitor survey services. Custom research and consulting services are provided through its group subsidiary Marketing Communications Co., Ltd.

Product overview

Japan Marketing Research Institute operates as a marketing service company offering problem-solving solutions for businesses. The core offerings include: (1) JMR戦略ケース研究会 - a monthly case study research seminar featuring industry expert presentations; (2) 営業力開発 - a professional journal published since 1982 covering marketing case studies; (3) マーケティング研修 - practical marketing training programs with real corporate case studies; (4) 調査研究・レポート - proprietary research reports on consumer trends; and (5) モニターサービス - consumer panel services for surveys. The company also maintains group subsidiaries: 株式会社マーケティング･コミュニケーションズ (research and consulting) and 株式会社チャネルマネジメント (channel management services).

Differentiator

Problem solved

Functional benefit

Brands

• JMR戦略ケース研究会: Monthly seminar series featuring case studies from various industries for corporate strategy and marketing professionals.
• 営業力開発
• JMR戦略ケース研究会
• 実践型マーケティング研修

Products and services

• JMR Strategy Case Study Research Group (JMR戦略ケース研究会) A monthly case-study research association for corporate strategy planners and marketing professionals, presenting real case studies from Japanese and global companies through sessions led by marketing key persons. Members receive free access for up to 3 participants per seminar; non-members and additional participants pay per-session fees.
• Eigyouryoku Kaihatsu (営業力開発) Professional Journal A professional journal published since 1982 for practical business professionals, focusing on corporate marketing case studies, marketing problem-solving, and consumer behavior research. Distributed to members and available as back issues for purchase.
• Practical Marketing Training Program (実践型マーケティング研修) A practical marketing training program combining theory with hands-on exercises using real corporate case studies, led by active marketing professionals from agencies and companies. Curriculum covers marketing strategy, targeting, brand building, and digital marketing through workshops and small-group discussion.
• Research Reports and Surveys (調査研究・レポート) Proprietary research reports and surveys on consumer behavior, market trends, and specialized topics such as fan behavior in cafes, beauty trends among middle-senior generations, and SNS usage patterns. Delivered as published reports and articles.
• Panel/Monitor Services (モニターサービス) Panel/monitor services for conducting surveys and collecting consumer feedback on various topics, including time-related research and other consumer trend studies.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Marketing Communications Co., Ltd. (株式会社マーケティング･コミュニケーションズ)coreOthersGroup company providing research and consulting services. Offers comprehensive marketing services from research and strategy formulation to implementation support. Part of the Japan Marketing Research Group.
• Channel Management Co., Ltd. (株式会社チャネルマネジメント)coreOthersGroup company helping redesign how products/services meet customers by identifying gaps and creating new meeting points between offerings and customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Intage Inc. Japan's largest domestic market research and consulting firm, providing consumer panels, custom research, and marketing solutions to enterprise clients — directly comparable to JMR's research and consulting offering but at significantly greater scale.
• Cross Marketing Inc. Japanese marketing research firm offering online panels, qualitative research, and digital marketing solutions — comparable to JMR in serving enterprise marketing clients with research and consumer insights, though larger and more tech-enabled.
• Japan Research Center (日本リサーチセンター): Long-established Japanese market research firm conducting consumer surveys, advertising research, and custom studies — closely comparable in heritage, B2B enterprise focus, and research methodology, with similar niche-scale positioning.
• Macromill Inc. Tokyo-headquartered online market research firm operating one of Japan's largest consumer panels and offering custom marketing research — overlaps directly with JMR's custom research and panel services but with a more digital-first, technology-led model.
• Neo Marketing Inc. Tokyo-based marketing research and consulting firm offering custom research, digital marketing, and consumer insight services to Japanese enterprises — comparable mid-sized peer with similar B2B service mix.

Broad incumbents

• Ipsos Japan: Japanese operations of global research firm Ipsos, providing market research, advertising research, and customer experience analytics — competes for the same enterprise marketing clients as JMR but as part of a global network.
• Hakuhodo Inc. Japan's second-largest advertising agency, operating extensive marketing research, consulting, and training functions — comparable to JMR's marketing consulting and training practice but as part of a much larger full-service advertising group.
• Video Research Ltd. Established Japanese audience measurement and media research firm providing TV ratings, advertising effectiveness, and consumer behavior data — competes in the Japanese marketing intelligence space with a longer heritage but more specialized media-research focus.
• Nielsen Japan: Japanese subsidiary of global measurement and data analytics firm Nielsen, offering consumer research, retail measurement, and media analytics — competes with JMR in the enterprise market research space but at vastly greater scale and with global reach.
• GfK Japan: Japanese arm of GfK (now part of NIQ), providing consumer goods, retail, and technology market research — comparable in offering custom B2B marketing research but with global data assets and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Japan Marketing Research Institute