Live Dma
Live DMA is a French non-profit association and European network of 22 national live music associations across 18 countries, supporting 3,000+ venues through advocacy, research, and practical tools (Crowdbuilder, Watchtower, GreenTrack), funded by membership fees and EU Creative Europe grants.
- Company typePrivate
- Founded2012
- HeadquartersNantes, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Live Dma does
Live DMA is a European non-profit association (loi 1901), founded in 2012 and headquartered in Nantes, France, that operates as a federation of 22 national and regional live music associations across 18 European countries. Its members collectively represent more than 3,000 live music venues, clubs, and festivals, supported by an estimated 56,000+ annual volunteers. Live DMA does not organize concerts; rather, it functions as an advocacy, research, and capacity-building intermediary, conducting sector surveys (longitudinal data 2013–2022), publishing policy papers and practical guides (e.g., Anatomy of a Closure, Gender Equality Literature Review), and representing the live music sector vis-à-vis European institutions.
Its product surface comprises three core tools: Crowdbuilder, a free multilingual audience development platform co-developed with 17 European venues; Watchtower, a noise diplomacy resource for venues facing noise conflicts; and GreenTrack, a sustainability tracking tool hosted in the Observatory section of its website. The organization publishes a Magazine and an Inspiration Hub database and runs the Live Style Europe capacity-building programme.
Live DMA is funded through a combination of tiered membership fees (€600–€2,300/year depending on member size and capacity) and multi-annual EU co-funding, primarily through the Creative Europe programme (Live Style Europe 1/2/3 since 2017), with additional grants from Horizon Europe (EXCENTRIC) and Music Moves Europe (GreenBeat Nexus, LIVEMX, REVELLAND). It is governed horizontally, with a board elected every two years by the membership, and has no private equity or external investor ownership.
Live Dma firmographics
Firmographics- Name
- Live Dma
- Legal name
- Live DMA
- Website
- https://live-dma.eu
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Live DMA is a French non-profit association and European network of 22 national live music associations across 18 countries, supporting 3,000+ venues through advocacy, research, and practical tools (Crowdbuilder, Watchtower, GreenTrack), funded by membership fees and EU Creative Europe grants.
- Ownership category
- akta.pro rank
Live Dma industry classification
Industry- Product category
- Music Industry Association / Live Music Sector Advocacy Network
- NAICS
- Marketing Research and Public Opinion Polling (541910), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Live Music Clubs & Venues (MPAGAIAB)
- akta.pro secondary industry
- Social Audio & Live Community Platforms (BPAMABAH)
Keywords
Where Live Dma is headquartered
LocationHeadquarters
- HQ city
- Nantes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Live Dma business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Membership Fees: Annual membership fees structured in three levels based on solidarity and fairness principles, determined by number of staff (FTE), overall budget, and main source of income. Level 1: €1,650/year for young members with limited structural capacity. Level 2: €2,000/year for medium-sized members. Level 3: €2,300/year for members with strong capacity. Associate members: €600/year.
- EU Funding (Creative Europe): Live DMA receives primary funding through Creative Europe programme via Live Style Europe (LSE) projects. LSE is a capacity-building programme that has run through three multi-annual projects since 2017, with LSE 3 (2025-2028) currently underway.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Level 1 membership for young/emerging associations |
| Subscription | Annual | Level 2 membership for medium-sized associations |
| Subscription | Annual | Level 3 membership for established associations |
| Subscription | Annual | Associate membership for emerging organizations |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Live Dma product offering
Product offeringCore offering
Live DMA is a European network of national live music associations that provides cooperation, advocacy, research, and practical tools to support live music venues, clubs, and festivals. Its core offerings include the Crowdbuilder audience development tool, research publications such as the annual Survey and Anatomy of a Closure, capacity-building programmes through Live Style Europe, and policy advocacy to European institutions on behalf of its 22 member associations across 18 countries.
Product overview
Live DMA is a European network organization (not a traditional software company) that provides advocacy, research, and practical tools for the live music sector. Its core offerings include Crowdbuilder (an audience development tool developed with 17 European venues), research publications (the Survey, Anatomy of a Closure, and various sector studies), the Observatory resource library, and advocacy materials. The organization does not operate a unified platform with modules but rather offers a portfolio of tools, publications, and initiatives to support live music venues, clubs, and festivals across Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Crowdbuilder
Quantifiable outcome
- 3000+ live music venues, clubs, and festivals supported across 18 European countries
- +1 more outcomes
Companies that use Live Dma
Customer profileNamed customers16 records
Segments1 record
Ideal customer profiles2 records
Live Dma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Live Dma partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- Reset! NetworkcoreCollaborative partnership to map ownership concentration in European live music. Jointly published European ownership maps for festivals and venues showing ownership by major corporations (AEG, Live Nation, CTS Eventim, Superstruct). The Reset! network commissioned research alongside Live DMA to make visible who owns which stages across the live music ecosystem.
- GreenBeat Nexus ConsortiummajorCo-funded by Music Moves Europe initiative. Project aims to accelerate green transition of European music ecosystem. Live DMA contributes as associated partner ensuring voices of live music venues, clubs, and festivals are represented.
- European Commission (Creative Europe)corePrimary funder through Creative Europe programme. Live Style Europe (LSE) is Live DMA's capacity-building programme funded through three multi-annual projects since 2017, with LSE 3 (2025-2028) currently underway.
- EXCENTRIC ConsortiummajorFunded by Horizon Europe Programme. Supports digital transition of Cultural and Creative Sectors through Collaborative Data Practices. Live DMA contributes to digital collaboration strategies, policy recommendations, sustainability efforts, and dissemination activities.
- LIVEMX ConsortiummajorEU-funded project supporting diverse and sustainable European music sector. Live DMA was part of the consortium managing the LIVEMX redistribution scheme, specifically focusing on matters related to live music venues. Project running 2023-2026.
- REVELLAND ConsortiumminorFunded by Creative Europe Cooperation Projects. Collaborative initiative uniting artists, disability experts, and event organizers to make live music more accessible for people with disabilities. Live DMA was active as dissemination partner.
- EMCs (European Music Council)coreActive member of the European Music Council (EMC/IMC), collaborating on European cultural policy initiatives and music sector advocacy.
- YouropeminorEuropean festival association, collaborative partner on festival-related research and advocacy initiatives.
- European Festival AssociationminorCollaborative partner for festival sector representation and joint advocacy efforts.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Live Dma competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
Live Dma social profiles
Digital presenceLive Dma compliance and trust
Trust signalCompliance1 record
Live Dma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Live Dma leadership team
Management profileNumber of profiles
Profiles12 records
Live Dma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Live Dma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Live Dma
What does Live Dma do?
Live DMA is a European network of national live music associations that provides cooperation, advocacy, research, and practical tools to support live music venues, clubs, and festivals. Its core offerings include the Crowdbuilder audience development tool, research publications such as the annual Survey and Anatomy of a Closure, capacity-building programmes through Live Style Europe, and policy advocacy to European institutions on behalf of its 22 member associations across 18 countries.
Is Live Dma a public or private company?
Live Dma is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Live Dma founded?
Live Dma was founded in 2012. It employs 1 to 10 people.
Where is Live Dma based?
Live Dma is headquartered in Nantes, France, in the Europe region.
How does Live Dma make money?
Two revenue lines are on record. Membership Fees are the primary driver. The others are EU Funding (Creative Europe).
Does Live Dma have an API?
No public API is recorded for Live Dma.
What industry is Live Dma in?
Live Dma's product category is Music Industry Association / Live Music Sector Advocacy Network. Its primary akta.pro industry code is MPAGAIAB, Live Music Clubs & Venues, with a secondary code of BPAMABAH, Social Audio & Live Community Platforms. Its NAICS code is 541910 and its SIC code is 7900.