Metal Flaque
- Company typePrivate
- Founded2009
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
Metal Flaque firmographics
Firmographics- Name
- Metal Flaque
- Legal name
- JPLP DIFFUSION (METAL FLAQUE)
- Website
- https://metalflaque.fr
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Metal Flaque industry classification
Industry- Product category
- Bridal Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Bridal & Occasionwear (CRAAAFAI)
Keywords
Where Metal Flaque is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Metal Flaque business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Wedding dress sales: Metal Flaque generates revenue through the direct sale of designer wedding dresses. A 50% deposit is required at order time, with the balance paid upon delivery. The company also sells accessories via its e-shop.
- Wedding dress cleaning and preservation services: Metal Flaque offers a cleaning and preservation service for wedding dresses, including minor repairs, eco-friendly dry cleaning, and archival packaging. This service is available even for dresses not purchased at Metal Flaque.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Appointment booking fee (Saturdays) |
| One time/ perpetual license | Pay-as-you-go | Viktor & Rolf wedding dresses |
| One time/ perpetual license | Pay-as-you-go | Thibaut Lauvergne wedding dresses |
| One time/ perpetual license | Pay-as-you-go | Suzanne Neville wedding dresses |
| One time/ perpetual license | Pay-as-you-go | Sasha Loochi wedding dresses |
| One time/ perpetual license | Pay-as-you-go | Katy Corso wedding dresses |
| One time/ perpetual license | Pay-as-you-go | General price range across all designers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Metal Flaque product offering
Product offeringCore offering
Metal Flaque is an appointment-only Parisian bridal concept store that sells designer wedding dresses from more than ten international designers, including exclusive French distribution rights for Viktor & Rolf Mariage and Galia Lahav. It also sells bridal accessories (veils, headbands, combs, boleros) via an e-shop and offers wedding dress cleaning and archival preservation services. Customers book one-hour styling appointments (€40 fee on Saturdays, deductible from purchase) and place 50% deposits to order dresses from the boutique at 9 rue de l'Echelle, 75001 Paris.
Product overview
Metal Flaque is a Parisian concept store offering an exclusive portfolio of international designer wedding dresses through a unified retail experience. The core offering consists of wedding dresses from ten internationally renowned designers including Viktor & Rolf, Galia Lahav, Suzanne Neville, Thibaut Lauvergne, Daalarna, Katy Corso, Marylise, Sasha Loochi, Diane Legrand, and Justin Alexander Signature, with prices ranging from approximately €800 to over €14,000. Supporting services include sample sales of immediately available exhibition models at reduced prices, a wedding dress preservation and cleaning service, and a structured appointment booking system with styling consultants. The company acts as an exclusive French distributor for these designers and does not appear to offer any digital or technology-based product integrations, APIs, or AI-powered features.
Differentiator
Problem solved
Functional benefit
Companies that use Metal Flaque
Customer profileSegments1 record
Ideal customer profiles1 record
Metal Flaque technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Metal Flaque partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Galia LahavcoreGalia Lahav, an acclaimed international bridal designer, partners with Metal Flaque for exclusive French distribution. The designer has entrusted Metal Flaque with presenting their latest collections, including exclusive trunk shows such as the August-September 2026 presentation of new Galia Lahav and 'Gala' collections.
- Thibaut LauvergnecoreThibaut Lauvergne, a Lyon-based French designer who studied under Karl Lagerfeld and Thierry Mugler, has partnered exclusively with Metal Flaque to present his 100% Made in France bridal collection in Paris for the first time. His collection ranges from €3,300 to €5,980.
- Viktor & Rolf MariagecoreViktor & Rolf Mariage, the Dutch Haute Couture house founded in 1993, has granted Metal Flaque exclusive distribution rights in France for their bridal collection. Metal Flaque is the only retailer in France carrying Viktor & Rolf wedding dresses. The partnership includes exclusive private sale events and trunk shows. Viktor & Rolf has won the Elle International Bridal Awards in 2017 and 2018.
- Suzanne NevillecoreSuzanne Neville, the acclaimed British bridal designer (British Bridal Designer of the Year 2009, dressed Elle Macpherson, Kate Winslet, Leona Lewis, Katherine Jenkins), has partnered with Metal Flaque for exclusive distribution in Paris and France. Metal Flaque presents the ICON 35 collection celebrating 35 years of bridal fashion, unveiled at The Dorchester in London.
- DaalarnacoreDaalarna, an international bridal designer, is represented by Metal Flaque in France. The designer joined the Metal Flaque portfolio in 2019 alongside Galia Lahav and Mark Ingram for Valentini.
- Justin Alexander SignaturecoreJustin Alexander Signature, an internationally recognized bridal designer, joined the Metal Flaque portfolio in 2017. Metal Flaque carries multiple models from this designer, with several available as exhibition pieces.
- Katy CorsominorKaty Corso is a Ukrainian bridal designer whose collection (priced from €1,940 to €3,450) is carried exclusively at Metal Flaque in Paris.
- Sasha LoochiminorSasha Loochi is a Cypriot house of couture whose bridal collection (priced up to €1,650) is available exclusively at Metal Flaque in Paris. The collection targets civil weddings, beach parties, and post-wedding brunches.
- MaryliseminorMarylise is a Belgian family company specializing in short wedding dresses for civil ceremonies. Designed in Belgium and made in Portugal, the collection is available at Metal Flaque in Paris.
- Diane LegrandminorDiane Legrand is a French designer whose bridal collection is presented by Metal Flaque in Paris.
Scale indicators2 records
Recent moves7 records
Metal Flaque competitors and assessment
Company assessmentDirect peers
- Pronovias: Global bridal retailer operating branded boutiques across Europe including France. Sells multi-designer wedding dresses at premium price points through appointment-driven retail, directly comparable to Metal Flaque's concept store model.
- Rime Arodaky: Paris-based luxury bridal designer with her own boutique and appointment-led experience. Competes for the same high-end Parisian bride seeking designer wedding dresses, with comparable pricing and styling-led service.
- Rosa Clará: Spanish-origin luxury bridal house with boutiques in France and worldwide. Offers a curated designer bridal assortment at premium price points through specialty retail, closely mirroring Metal Flaque's multi-brand Paris boutique format.
- Laure de Sagazan: French luxury bridal designer operating a Paris flagship and selling internationally. Targets the same premium bride as Metal Flaque with romantic, designer-led wedding dresses and a similar price range.
- Inès di Santo: Luxury bridal designer with boutiques in major bridal markets. Targets the same high-end, couture-seeking bride as Metal Flaque, with similarly elevated price points and an appointment-based retail experience.
- Delphine Manivet: Paris-based luxury bridal designer with a workshop-boutique in the Marais. Directly competes with Metal Flaque for design-conscious French brides seeking couture bridal wear at premium prices.
Broad incumbents
- Galia Lahav: Israeli luxury bridal house with global flagship boutiques and flagship presence. Operates in the same ultra-premium bridal category as Metal Flaque's portfolio but is a vertically integrated designer rather than a multi-brand retailer.
- Vera Wang Bride: Iconic luxury bridal brand with flagship boutiques in major global cities. Operates in the same ultra-premium designer bridal segment as Metal Flaque but as a vertically integrated single-brand house.
- Elie Saab Bridal: Haute couture house with bridal collections sold through select boutiques and trunk shows. Competes for the same ultra-premium French and international brides, though as a broad luxury house rather than a bridal specialist.
Others
- Suzanne Neville: British bridal designer (British Bridal Designer of the Year 2009) carried exclusively at Metal Flaque in France. Compares as a supply-side partner within Metal Flaque's curated portfolio rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Metal Flaque social profiles
Digital presenceMetal Flaque financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metal Flaque leadership team
Management profileNumber of profiles
Profiles2 records
Metal Flaque funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metal Flaque M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metal Flaque
What does Metal Flaque do?
Metal Flaque is an appointment-only Parisian bridal concept store that sells designer wedding dresses from more than ten international designers, including exclusive French distribution rights for Viktor & Rolf Mariage and Galia Lahav. It also sells bridal accessories (veils, headbands, combs, boleros) via an e-shop and offers wedding dress cleaning and archival preservation services. Customers book one-hour styling appointments (€40 fee on Saturdays, deductible from purchase) and place 50% deposits to order dresses from the boutique at 9 rue de l'Echelle, 75001 Paris.
Is Metal Flaque a public or private company?
Metal Flaque is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Metal Flaque founded?
Metal Flaque was founded in 2009. It employs 1 to 10 people.
Where is Metal Flaque based?
Metal Flaque is headquartered in Paris, France, in the Europe region.
How does Metal Flaque make money?
Two revenue lines are on record. Wedding dress sales are the primary driver. The others are wedding dress cleaning and preservation services.
Who are Metal Flaque's main competitors?
Direct peers on record are Pronovias, Rime Arodaky, Rosa Clará, Laure de Sagazan, Inès di Santo and Delphine Manivet. Broad incumbents are Galia Lahav, Vera Wang Bride and Elie Saab Bridal. Suzanne Neville is listed as an others.
Does Metal Flaque have an API?
No public API is recorded for Metal Flaque.
What industry is Metal Flaque in?
Metal Flaque's product category is Bridal Retail. Its primary akta.pro industry code is CRAAAFAI, Luxury Bridal & Occasionwear. Its NAICS code is 458110 and its SIC code is 5600.