MTX Event Production LLC
MTX Event Production LLC is a US-based live event producer specializing in monster truck shows, freestyle motocross, and rodeo events. It serves as exclusive dirt contractor for the PBR Velocity Tour and produces branded monster truck tours across 100+ venues in the US and Canada.
- Company typePrivate
- Founded2008
- HeadquartersTonganoxie, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MTX Event Production LLC does
MTX Event Production LLC is a privately held US limited liability company, founded in 2008 and headquartered in Tonganoxie, Kansas, that specializes in live event production for the motorsports and rodeo entertainment industry. The company produces monster truck shows (including the Toughest Monster Truck Tour, Monster Nation, Monsters on the Beach, the Circle K Back to School Bash, and Beef O'Brady's Monster Truck Madness), freestyle motocross, bull riding and rodeo events, truck and tractor pulling, and demolition derbies. Its core technical capability centers on specialized dirt installation and removal equipment, enabling the deployment of approximately 1,500 tons of dirt per event in multi-million dollar arenas, with course builds that include double jumps with 50- and 60-foot gaps, school buses, and junk cars. The company also supplies monster trucks and off-road elements to television and film productions (NBC, Discovery Channel, BBC).
MTX generates revenue through professional services fees for event production, dirt installation/removal contracts, branded event ticket and sponsorship revenue, and venue partnership agreements. Pricing is not publicly disclosed; quotes are custom per engagement. The go-to-market motion is event-driven and direct: MTX secures contracts with venues, speedways, fair organizers, and corporate sponsors, then deploys equipment and crew on-site for setup, production, and teardown. The company has served as the exclusive dirt contractor for the Professional Bull Riders Velocity Tour since 2011, handling approximately 30 events annually, and works with enterprise customers including Speedway Motorsports Inc., Bristol Motor Speedway, Charlotte Motor Speedway, Circle K, and Thunderbird Entertainment Inc. across 100+ venues in the US and Canada.
The business is operated by a small team of 1–10 employees combining 40 years of experience in monster truck and track building. Distribution is handled primarily through direct venue relationships, the company website (dirtshows.com), Facebook social media, and visibility at the events themselves rather than through paid digital marketing channels. The company markets horizontally across three primary customer segments: venues and speedways (primary), corporate sponsors, and television/film production companies.
MTX Event Production LLC firmographics
Firmographics- Name
- MTX Event Production LLC
- Legal name
- MTX Event Production LLC
- Website
- https://dirtshows.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MTX Event Production LLC is a US-based live event producer specializing in monster truck shows, freestyle motocross, and rodeo events. It serves as exclusive dirt contractor for the PBR Velocity Tour and produces branded monster truck tours across 100+ venues in the US and Canada.
- Ownership category
- akta.pro rank
MTX Event Production LLC industry classification
Industry- Product category
- Live Motorsports Event Production
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)
Keywords
Where MTX Event Production LLC is headquartered
LocationHeadquarters
- HQ city
- Tonganoxie
- HQ country
- United States
- HQ region
- North America
Markets served
MTX Event Production LLC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Event Production Services: MTX generates revenue by producing monster truck, freestyle motocross, bull riding, and rodeo events at venues across the US and Canada. They serve as the exclusive dirt contractor for Professional Bull Riders Velocity Tour events and produce their own branded monster truck tours. Revenue comes from event production fees, sponsorships, and venue partnerships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
MTX Event Production LLC product offering
Product offeringCore offering
MTX Event Production LLC produces live motorsports and rodeo events including monster truck tours, freestyle motocross, bull riding, demolition derbies, truck and tractor pulling, and arenacross. The company deploys crews and specialized heavy equipment to venues to install and remove approximately 1,500 tons of dirt per event for arenas and speedways. As the exclusive dirt contractor for the Professional Bull Riders Velocity Tour since 2011, MTX services approximately 30 PBR events annually across the US and Canada.
Product overview
MTX Event Production LLC is a live event production company specializing in motorsports and entertainment events. The company operates as a unified service offering rather than a software platform, providing end-to-end event production including monster truck events (Toughest Monster Truck Tour, Monster Nation, Monsters on the Beach, Circle K Back to School Bash, Beef O'Brady's Monster Truck Madness), freestyle motocross, bull riding/rodeo events, and television/film production services. The company also serves as the exclusive dirt contractor for Professional Bull Riders Velocity Tour events. MTX handles approximately 30 PBR events per year, installing and removing material from venues across the US and Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Toughest Monster Truck Tour
Quantifiable outcome
- Installation of 4,500 yards of dirt with 4 school buses, 24 junk cars, 4 vans, and 2 double jumps with 50 and 60 foot gaps for major events
- +1 more outcomes
Companies that use MTX Event Production LLC
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
MTX Event Production LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MTX Event Production LLC partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- Professional Bull Riders (PBR) Velocity TourcoreMTX has been the exclusive dirt contractor for the Professional Bull Riders Velocity Tour since 2011. They are responsible for securing, installing, maintaining, and removing approximately 1,500 tons of dirt material from multi-million dollar arenas for each event across an ever-growing schedule of events in the US and Canada.
- Toughest Monster Truck TourcoreMTX produces the Toughest Monster Truck Tour, an indoor arena monster truck tour operated under their production company.
- Monster NationcoreMTX produces Monster Nation, an indoor arena monster truck tour operating under their branded production company.
- Bristol Motor SpeedwaymajorMTX produces Beef O'Brady's Monster Truck Madness at Bristol Motor Speedway, one of NASCAR's premier speedways.
- Charlotte Motor SpeedwaymajorMTX produces the Circle K Back to School Bash at Charlotte Motor Speedway, featuring monster truck racing and freestyle competitions on The Dirt Track at Charlotte.
- Speedway Motorsports Inc.majorMTX works with Speedway Motorsports Inc. for multiple motorsports venue events and productions across their portfolio of speedways.
- Monsters on the BeachmajorMTX produces Monsters on the Beach, a high-profile monster truck event at the Virginia Beach Oceanfront.
- Circle KmajorCircle K is a sponsor of the Back to School Bash event produced by MTX at Charlotte Motor Speedway.
- NBCminorMTX has provided monster truck services for NBC productions, including the show Scrubs.
- Discovery ChannelminorMTX has provided services for Discovery Channel productions requiring monster truck or off-road elements.
- BBCminorMTX provided monster truck services for BBC's 'A League of Their Own' production.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
MTX Event Production LLC competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
MTX Event Production LLC social profiles
Digital presenceMTX Event Production LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
MTX Event Production LLC leadership team
Management profileNumber of profiles
MTX Event Production LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MTX Event Production LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MTX Event Production LLC
What does MTX Event Production LLC do?
MTX Event Production LLC produces live motorsports and rodeo events including monster truck tours, freestyle motocross, bull riding, demolition derbies, truck and tractor pulling, and arenacross. The company deploys crews and specialized heavy equipment to venues to install and remove approximately 1,500 tons of dirt per event for arenas and speedways. As the exclusive dirt contractor for the Professional Bull Riders Velocity Tour since 2011, MTX services approximately 30 PBR events annually across the US and Canada.
Is MTX Event Production LLC a public or private company?
MTX Event Production LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MTX Event Production LLC founded?
MTX Event Production LLC was founded in 2008. It employs 1 to 10 people.
Where is MTX Event Production LLC based?
MTX Event Production LLC is headquartered in Tonganoxie, United States, in the North America region.
How does MTX Event Production LLC make money?
One revenue line is on record: event Production Services.
Does MTX Event Production LLC have an API?
No public API is recorded for MTX Event Production LLC.
What industry is MTX Event Production LLC in?
MTX Event Production LLC's product category is Live Motorsports Event Production. Its primary akta.pro industry code is MPAKAGAC, Race Promoters & Event Organizers (Race Weekend Operations). Its NAICS code is 71132 and its SIC code is 7948.