Matio F/k/a Kids Kicking Cancer

What Matio F/k/a Kids Kicking Cancer does

MATIO, legally Kids Kicking Cancer and doing business as MATIO, is a U.S. 501(c)(3) nonprofit that provides martial-arts-based therapy to children ages 3 through young adulthood with pediatric illness, including siblings. The organization completed a 2025 rebrand from Kids Kicking Cancer to MATIO – Martial Arts Therapy. Inside & Out., positioning the service more broadly around pediatric illness rather than cancer alone.

The core program is the MATIO Method, a human-delivered therapeutic approach that combines martial arts instruction, breathing techniques, and psychological support to address stress, pain, trauma, confidence, and resilience. Its program architecture moves participants from patient to student to teacher. MATIO supplements individual instruction with student and parent communities, medical-community engagement, camps, and both in-person and virtual delivery; no software app is disclosed.

Services are offered at no cost to families. MATIO is funded primarily by charitable contributions from individuals, foundations, and corporate sponsors, supplemented by fundraising events, rather than program fees. It reaches beneficiaries through community outreach, medical referrals, parent networks, and word of mouth, while international affiliates extend delivery into Canada, Israel, Italy, and South Africa.

Name

Matio F/k/a Kids Kicking Cancer

Legal name

Kids Kicking Cancer

Website

https://mymatio.org

Company type

Private

Operating status

Operating

Short description

MATIO is a U.S. nonprofit providing free, evidence-based martial arts therapy to children ages 3 through young adulthood with serious illness, along with their siblings, through in-person and virtual programs.

Ownership category

akta.pro rank

Product category

Pediatric Therapeutic Services

NAICS

Child and Youth Services (62411), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)

akta.pro secondary industry

Child & Adolescent Behavioral Health Teletherapy Platforms (HLALAEAF)

Keywords

• Martial arts therapy
• Pediatric illness support
• Non-pharmacological care
• Therapeutic martial arts
• Pediatric pain management

Headquarters

HQ city

Southfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, MATIO generates revenue primarily through charitable donations from individuals, foundations, and corporate sponsors. The organization encourages supporters to 'Make a Gift' through their website.
2. Program Services (Free to Families): The organization provides therapeutic martial arts programs at no cost to families. Revenue is not generated from program fees; instead, services are funded through the donation-based revenue model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

MATIO delivers an evidence-based martial arts therapy program — the MATIO Method — to children ages 3 through young adulthood diagnosed with pediatric illness, as well as their siblings. The program is offered in-person and virtually at no cost to families, combining breathing techniques, martial arts instruction, and psychological support to help children manage pain, stress, and trauma while restoring confidence and resilience. Supplementary offerings include Student Community, Parent Community, Medical Community engagement, and Camp Programming.

Product overview

MATIO (Martial Arts Therapy. Inside & Out.) is a non-profit organization offering a unified therapeutic program built around the MATIO Method—a martial arts-based approach to managing stress, pain, and trauma in children with pediatric illness. The core offering includes in-person and virtual martial arts instruction delivered at no cost to families with children ages 3 through young adulthood. Supplementary community programs include Student Community, Parent Community, Medical Community engagement, and Camp Programming, all designed to support the holistic healing journey of pediatric patients.

Differentiator

Problem solved

Functional benefit

Products and services

• MATIO Method A proprietary martial arts-based therapeutic approach for children with pediatric illness that combines breathing techniques, martial arts principles, and psychological support to manage stress, pain, and trauma. Transforms treatment compliance into ownership and empowerment in the healing process.
• In-Person Therapeutic Martial Arts Program In-person martial arts instruction delivered by trained instructors to children ages 3 through young adulthood with pediatric illness and their siblings. Focuses on building resilience, confidence, and healing techniques at no cost to families.
• Virtual Therapeutic Martial Arts Program Remote delivery of the MATIO Method via virtual sessions, enabling children with pediatric illness and their families to access therapeutic martial arts programming regardless of geographic location, free of charge.
• Student Community Community programming for enrolled students designed to foster connection, peer support, and shared healing experiences among children participating in the martial arts therapy program.
• Parent Community Support and resources for parents of children enrolled in the MATIO program, including guidance on supporting their child's healing journey.
• Medical Community Program Engagement program with healthcare providers and medical professionals to integrate the MATIO therapeutic approach within pediatric clinical care settings and to facilitate patient referrals.
• Camp Programming Seasonal camp experiences that combine therapeutic martial arts instruction with recreational activities for children with pediatric illness and their families.

Quantifiable outcome

• Children feel ownership, choice, and power in their healing process
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Kids Kicking Cancer CanadacoreOthersInternational affiliate organization delivering the MATIO Method program in Canada. Part of MATIO's global expansion to serve children with pediatric illness across multiple countries.
• Kids Kicking Cancer IsraelcoreOthersInternational affiliate organization delivering the MATIO Method program in Israel. Part of MATIO's global expansion to serve children with pediatric illness across multiple countries.
• Kids Kicking Cancer ItalycoreOthersInternational affiliate organization delivering the MATIO Method program in Italy. Part of MATIO's global expansion to serve children with pediatric illness across multiple countries.
• Kids Kicking Cancer South AfricacoreOthersInternational affiliate organization delivering the MATIO Method program in South Africa. Part of MATIO's global expansion to serve children with pediatric illness across multiple countries.
• Medical Community PartnerscoreStrategic or Co-development PartnerHealthcare institutions and medical professionals who refer patients to MATIO programs. The organization has a dedicated 'Medical Community' section indicating formal partnerships with healthcare providers to integrate martial arts therapy into pediatric care.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Camp Sunshine: Year-round camp and retreat programs for children with life-threatening illnesses and their families. Direct peer given shared combination of free camp programming, family-inclusive services, and donation-funded pediatric illness mission.
• SeriousFun Children's Network: Global network of free camp programs for children with serious medical conditions, founded by Paul Newman. Closest functional peer to MATIO given shared non-profit model, camp programming, and direct therapeutic/recreational services to chronically ill children.
• Starlight Children's Foundation: Non-profit that delivers a range of programs (wearables, gaming, hospital-based entertainment) to children with serious illness. Directly comparable as a 501(c)(3) direct-service pediatric illness organization with multi-channel program delivery and strong third-party credibility.
• Ronald McDonald House Charities: Provides housing and family support services near pediatric hospitals for families of seriously ill children. Comparable as a large-scale, donation-funded 501(c)(3) that wraps around pediatric illness treatment with non-clinical support services.
• Make-A-Wish Foundation: Grants life-changing wishes to children with critical illnesses. Comparable non-profit model serving the same beneficiary population (children with serious illness) through donation-funded direct services, with similarly strong brand recognition.
• Special Love: Provides camp programs and direct support for children with cancer and their families. Direct functional peer to MATIO given overlapping mission, free camp-based programming, and family-centric non-profit delivery model.

Broad incumbents

• National Pediatric Cancer Foundation: Larger pediatric cancer nonprofit focused on research funding and awareness. Broader incumbent serving the same beneficiary category but operating primarily through grant-making rather than direct therapeutic service delivery.
• Alex's Lemonade Stand Foundation: Major pediatric cancer research and support nonprofit with national brand recognition. Comparable beneficiary focus (children with cancer) but broader scope combining research funding with family support, making it a broader incumbent rather than direct-service peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/officialmatio
• YouTubeyoutube.com/@OfficialMATIO
• Facebookfacebook.com/officialMATIO
• LinkedInlinkedin.com/company/officialmatio
• Instagraminstagram.com/officialmatio
• TikToktiktok.com/@officialmatio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matio F/k/a Kids Kicking Cancer