MOT South Africa

What MOT South Africa does

MOT South Africa is a Cape Town-based non-profit organisation (NPO-078-690) established in 2008 as the first country outside Norway to partner with MOT Foundation, delivering a structured life-skills programme to South African youth aged 12-25. The core methodology is built on three values — Courage to Live, Courage to Care, and Courage to Say No — operationalised through two foundational curricula: Robust Youth 12-16 (delivered as 12 sessions of 120-150 minutes over up to 3 years in secondary schools) and Robust Youth 16-25 (12 sessions of 90 minutes, typically at TVET colleges). The portfolio is extended by three Society Builder programmes targeting adults in schools, primary schools/kindergartens, and municipalities, plus a value-based corporate training module adapted for workplaces.

Name

MOT South Africa

Legal name

MOT South Africa

Website

https://mot.org.za

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

MOT South Africa is a Cape Town-based non-profit that delivers an evidence-backed life-skills programme to youth aged 12-25 through partner schools, TVET colleges, and municipalities in Western Cape and Eastern Cape, using trained MOT coaches and a proprietary three-courage framework.

Ownership category

akta.pro rank

Product category

Youth Life Skills Training

NAICS

Educational Support Services (611710), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Leadership, Character Education & Values Development (EDAMAIAG)

akta.pro secondary industry

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)

Keywords

• Life skills training
• Youth development programmes
• School partnerships
• Corporate values training
• Social non-profit

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. School and College Subscriptions: Schools and colleges pay a yearly subscription fee of R7,500 per year for the MOT programme, which increases annually. The subscription covers access to the curriculum, MOT coach training, and ongoing support.
2. Corporate Training: Value-based life-skills training provided to corporate clients. Pricing is determined after assessing the company's needs and requirements. Topics include team culture, resilience, communication, values, respect, and self-awareness.
3. Individual Donations: Individual community members can contribute through debit orders (minimum R100 for 12 months) or one-off donations. Donors requiring Section 18A certificates can make written requests.
4. Merchandise Sales: Sale of branded merchandise including wristbands (R10), pens (R20), backpacks (R160), pencils (R10), soap (R20), journals (R50), toolkits (R500), stationary sets (R50), and coach t-shirts (R100).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

MOT South Africa delivers structured life skills programmes through partnerships with secondary schools, TVET colleges, municipalities and corporate clients. The organisation trains educators and youth workers as MOT coaches who facilitate a 12-session curriculum over up to three years, building youth robustness, awareness, and constructive relationships around three core values: Courage to Live, Courage to Care, and Courage to Say No. Programmes span foundational Robust Youth 12–16 and 16–25 cohorts, Society Builder extensions for school staff and municipal leaders, value-based corporate training, an MOT Coaches' Basic Education Training course, and community campaigns.

Product overview

MOT South Africa is a non-profit life skills training organisation offering a suite of programmes centred on its core MOT concept — built around three values (Courage to Live, Courage to Care, Courage to Say No) — delivered primarily through educational institution partnerships. The portfolio consists of two foundational youth programmes: Robust Youth 12–16 for secondary school learners and Robust Youth 16–25 for TVET college and older youth. Three Society Builder programmes extend the offering to adults in schools (School as a Society Builder), primary schools and kindergartens (Primary School and Kindergarten as Society Builders), and municipalities (Municipality as a Society Builder). A Corporate Training Programme adapts the MOT methodology for workplace teams. Annual campaigns including Courage to Care Day and Voices of Courage engage the broader community. Supporting offerings include MOT Coaches' Basic Education Training, the MOT Youth Blog content platform, and a MOT Shop selling branded merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Robust Youth 12–16
• Robust Youth 16–25
• School as a Society Builder
• Primary School and Kindergarten as Society Builders
• Municipality as a Society Builder
• MOT Value-Based Corporate Training Programme
• MOT Coaches' Basic Education Training
• MOT Shop

Quantifiable outcome

• Frequent bullying reduced by 50% in MOT schools compared to national average
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and corporate.

• Rotary Club of WynbergcoreStrategic or Co-development PartnerHost sponsor for Courage to Care Global Grant project, working in partnership with Karmøy Rotary Club and MOT South Africa to implement MOT as Society Builder in schools including False Bay College Khayelitsha Campus, College of Cape Town Gugulethu Campus, and Sibelius High School.
• Karmøy Rotary ClubcoreStrategic or Co-development PartnerInternational partner working with Rotary Club of Wynberg and MOT South Africa on Courage to Care Global Grant project. Has 15+ year relationship with Wynberg club supporting schools in Grassy Park area.
• ScateccorporateGTM or Marketing PartnerCorporate partner since 2022, powering Voices of Courage events and youth development initiatives in Eastern Cape.
• City of Cape TowncoreStrategic or Co-development PartnerKey municipal partner for Voices of Courage 2026 event, creating spaces for young people to grow in courage, leadership, and purpose at the City Civic Centre.
• Department of HealthcorporateStrategic or Co-development PartnerGovernment partner collaborating on Voices of Courage March and community health initiatives in Burgersdorp, Eastern Cape.
• Junior City CouncilcoreStrategic or Co-development PartnerYouth civic engagement partner co-hosting Voices of Courage events with City of Cape Town and MOT South Africa.
• JP21 FoundationcorporateStrategic or Co-development PartnerYouth development organization partnered with MOT for Winter Programme, sharing same commitment to supporting young people in creating safe, encouraging spaces.
• MySchool MyVillage MyPlanetcorporateChannel Partner/ Reseller/ DistributorAffinity card programme allowing supporters to raise funds for MOT South Africa at no cost when shopping at partner retailers.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Afrika Tikkun: South African NPO providing cradle-to-career youth development including life skills, education and health programmes. Multi-programme approach addressing vulnerable youth is structurally comparable to MOT's Society Builder suite.
• Junior Achievement South Africa: South African non-profit delivering work readiness, entrepreneurship and life skills education to youth through school partnerships. Comparable on target audience (school-aged youth), delivery model (school adoption + trained facilitators) and non-profit operating structure.
• Soul City Institute (Soul Buddyz): South African NPO providing life skills, health and behavioural-change education through media and school programmes including Soul Buddyz for adolescents. Mission-aligned on substance-abuse prevention, bullying and youth resilience education.
• The Tomorrow Trust: South African NGO supporting vulnerable youth through education, life skills and psychosocial support programmes. Comparable non-profit structure, school/holistic programme delivery and youth-development mission.
• Ikamva Youth: South African education NPO delivering tutoring, life skills and career guidance to high school learners in under-resourced communities. Overlaps with MOT on secondary-school-based life skills delivery and youth empowerment mission.
• loveLife: South Africa's leading youth health and development NPO focused on adolescents and young adults (12-25). Comparable target demographic, mixed school/community delivery model, and similar emphasis on building youth resilience and life skills.

Emerging players

• Search Institute: US non-profit behind the Developmental Assets framework used globally to build youth resilience and positive development. Methodological peer to MOT's evidence-based life skills curriculum, with overlapping school-based delivery.

Others

• National Youth Development Agency (NYDA): South African government agency providing youth skills development, training and entrepreneurship support. Overlaps with MOT's youth empowerment mission but is state-funded, broader in scope and not subscription-based.

Broad incumbents

• CASEL (Collaborative for Academic, Social, and Emotional Learning): Leading international organisation advancing Social-Emotional Learning (SEL) frameworks and research in education. Strong methodological peer to MOT's SEL-style life skills curriculum, with comparable research-backed outcome claims.
• Character.org: US-based national organisation promoting character education in schools through certification frameworks. Methodologically adjacent to MOT's character/values curriculum and shares the school-partnership delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/MOTsouthafrica
• YouTubeyoutube.com/channel/UCafOxkMUjo4D7sgYTEVwv3w
• Facebookweb.facebook.com/MotSouthAfrica
• LinkedInlinkedin.com/company/mot-sa
• Instagraminstagram.com/motsouthafrica
• TikToktiktok.com/@motsouthafrica

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOT South Africa