Pony Of The Americas Club Inc

Name

Pony Of The Americas Club Inc

Legal name

Pony Of The Americas Club, Inc.

Website

https://poac.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Equine Breed Registry Services

NAICS

Horses and Other Equine Production (11292), Horses and Other Equine Production (112920), Support Activities for Animal Production (1152)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYAFAEAGAA

Horse Breeding & Stud Farms

Agriculture & Food Production/Animal Production & Aquaculture/Equine (Horse) Breeding & Operations

SECONDARYAFAEAGAF

Sport/Show Horse Training & Performance Programs

Agriculture & Food Production/Animal Production & Aquaculture/Equine (Horse) Breeding & Operations

SECONDARYAFAEAGAB

Stallion Services & Semen Collection/Distribution

Agriculture & Food Production/Animal Production & Aquaculture/Equine (Horse) Breeding & Operations

Keywords

• Equine breed registry
• Horse breed association
• Pony registration services
• Equestrian membership organization
• Youth equestrian programs

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees for individuals and families to join POAC and participate in sanctioned events.
2. Registration Fees: Fees for tentative registration, permanent registration, ID registration (pink and blue papers), hardship registration, and transfer to permanent status. Also includes inspection fees and HYPP testing fees.
3. POA Magazine: Members receive the POA magazine which contains pony advertisements and sale catalogs.
4. Event Fees: Entry fees and participation fees for sanctioned shows, National Congress, East World, West World, and other POAC events.
5. Stallion Purchase Program: Select Sire Futurity program where stallions are available for purchase through mail-in bid forms, with stud fees ranging from $350 to $600.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pony of the Americas Club, Inc. operates as the official national breed registry and membership organization for the Pony of the Americas (POA) horse breed. Its core offerings include multi-tiered registration services (tentative, permanent, ID-pink, ID-blue, and hardship registration), sanctioned show and futurity programs, a family-focused membership program supported by 40+ state clubs and chapters, an equine welfare advocacy program, and the Select Sire Futurity stallion directory.

Product overview

Pony Of The Americas Club, Inc. operates as a breed registry and membership organization for the Pony of the Americas (POA) horse breed. Founded in 1954, the organization provides a unified platform comprising registration services (managing tentative, permanent, and ID registration tiers), competitive show and futurity programs, membership management with over 40 state clubs, event coordination, and breed welfare advocacy. The POAC's core offerings work together to maintain breed standards, promote responsible breeding practices, and support the POA community through educational programs, sanctioned events, and registry services.

Differentiator

Problem solved

Functional benefit

Products and services

• POA Registration Services

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• State Line TackminorGTM or Marketing PartnerState Line Tack is listed as a National Corporate Sponsor of POAC, providing sponsorship support for the organization's activities and events.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• American Morgan Horse Association: AMHA is the national registry for Morgan horses, a versatile family breed historically used in youth riding programs. It is a direct peer because of overlapping breed-registry functions, youth show sanctioning, magazine publication, and member-club network — all of which parallel POAC's structure.
• American Hackney Horse Society: AHHS is a U.S. registry for Hackney horses and ponies, including pony divisions targeted at youth and family show competitors. It is a direct peer because of overlapping breed-registry infrastructure, show sanctioning, and competition for the same junior equestrian segment.
• American Paint Horse Association: APHA maintains a registry based on distinctive equine coloring (Paint patterns) similar to POAC's Appaloosa-pattern premise. Both registries serve family and youth equestrians, sanction shows, publish magazines, and run futurity/stallion programs — making APHA a direct comparator in operating structure and customer base.
• American Saddlebred Horse Association: ASHA maintains a U.S. breed registry for American Saddlebreds with show sanctioning, youth programs, and a member magazine analogous to POAC. It is a direct peer in that it competes for the same family and youth equestrian customers with a similarly structured membership and event-driven model.
• Appaloosa Horse Club: The Appaloosa Horse Club is the national breed registry for Appaloosa horses, the foundation stock for the POA's distinctive coat patterns. It is a direct peer because both organizations maintain breed registries, sanction shows, publish member magazines, and serve U.S.-based horse owner communities — with overlap specifically in Appaloosa-derived genetics.
• Welsh Pony and Cob Society of America: WPCSA is the U.S. registry for Welsh Ponies and Cobs, a competing child- and youth-friendly pony breed. It is a direct peer because it targets the same family and youth equestrian segment as POAC, offers registration tiers, sanctions youth shows, and competes for the same pool of junior riders.

Broad incumbents

• United States Equestrian Federation: USEF is the national governing body for equestrian sport in the U.S., sanctioning competitions across many breeds including POA. It is a broad incumbent peer because it provides the higher-level event governance and rule framework within which POAC's sanctioned shows operate.
• American Quarter Horse Association: AQHA is the largest equine breed registry in the world, providing registration, member services, events, and a magazine similar to POAC's offering. It is a broad incumbent peer because while it operates a much larger, multi-discipline registry, the member services, show sanctioning, and magazine distribution model overlap directly with POAC.
• Arabian Horse Association: The Arabian Horse Association is a major U.S. breed registry offering registration, youth programs, sanctioned events, and member publications analogous to POAC. It is a broad incumbent peer serving similar equestrian customers with an overlapping operating model, but at far greater scale.

Others

• National 4-H Council: 4-H is a major U.S. youth development organization whose members frequently choose POAs as project mounts. It is an 'others' peer because it is not a breed registry, but functions as the largest channel and downstream customer ecosystem feeding POAC's youth and family adoption.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/National_POAC
• Facebookfacebook.com/PonyOftheAmericas
• Instagraminstagram.com/nationalponyoftheamericasclub
• LinkedInlinkedin.com/company/pony-of-americas-club-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pony Of The Americas Club Inc