Music Play Studio

What Music Play Studio does

Music Play Studio, doing business as Music Together of Bay Ridge, is a privately held Brooklyn-based early childhood music education business operated by Music Fun, LLC since 1997. The company delivers the research-based Music Together curriculum — licensed from Music Together LLC and the Center for Music and Young Children in Princeton, NJ — through weekly 45-minute mixed-age classes, infants classes (birth–8 months), and the Rhythm Kids program (ages 4–7) featuring djembe-based drumming. Instruction is delivered by Music Together-certified teaching artists at five Brooklyn locations spanning Bay Ridge, Dyker Heights, Marine Park, and Sheepshead Bay, with on-demand video and Zoom classes providing digital extensions.

The business runs on a session-based subscription model with four enrollment cycles per year (Fall, Winter, Spring, Summer). First-child tuition is $485 for the 12-week Fall session and $314 for the 7-week Summer session, with discounted sibling tiers and a $22 guest fee for non-enrolled attendees. Each enrollment includes CDs, illustrated songbooks, app access, and unlimited make-up classes, and is supported by a free Hello Everybody mobile app, a Family Music Zone digital portal, and a gift-certificate / scholarship add-on program. Founders Michael and Anna Henry lead the company as Directors, with a staff of 1–10 employees.

Distribution is exclusively direct-to-consumer within a single Brooklyn territory, supplemented by vendor partnerships (Main Street Sites) and venue partnerships (Dimensions in Dance, Horizons Dance Center, St. Philip's Church, Duet Ballet School). The company's reported 100% satisfaction and recommendation rate among surveyed families indicates strong retention, but the operation is founder-run, unfunded, and tightly scoped to a narrow geographic franchise footprint.

Name

Music Play Studio

Legal name

Music Fun, LLC

Website

https://musictogetherbr.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Music Play Studio (Music Together of Bay Ridge) is a Brooklyn-based, licensed Music Together provider that delivers early childhood music and movement classes for infants through age 7 at five Brooklyn locations under a semester-based subscription model.

Ownership category

akta.pro rank

Product category

Early Childhood Music Education

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Early Childhood Music Education (Ages 0–7) (EDAMANAD)

akta.pro secondary industry

Music Instruction (Instrumental & Vocal) (EDAMAAAE)

Keywords

• Early childhood music education
• Music and movement classes
• Family music programs
• Preschool music classes
• Infant music classes

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Session Tuition: Families pay tuition per semester session (7-12 weeks depending on season). Each session includes weekly 45-minute classes, bonus classes, unlimited make-up classes, and access to song collections (CD, app, songbook).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Music Play Studio, operating as Music Together of Bay Ridge, delivers in-person early childhood music and movement classes for infants, toddlers, preschoolers, and their caregivers using the licensed Music Together research-based curriculum. Classes run in semester-length sessions (7-12 weeks) across five Brooklyn studio and partner-venue locations, supplemented by the Hello Everybody mobile app, Family Music Zone portal, and Zoom/on-demand video delivery.

Product overview

Music Together of Bay Ridge offers a suite of music and movement education programs for young children and families. The core offerings include Mixed Age Classes (ages 0-4) and Infants Classes (ages 0-8 months), with the Rhythm Kids program (ages 4-7) providing a pathway for older children featuring drumming instruction. All in-person classes are supplemented by digital products including the Hello Everybody mobile app, Family Music Zone online portal, and On-Demand Videos. The company also offers gift certificates, scholarship donations, and guest fee options. Classes run in 7-12 week sessions at five locations across Brooklyn.

Differentiator

Problem solved

Functional benefit

Products and services

• Music Together Mixed Age Classes Weekly 45-minute music and movement classes for children ages 0-4 years and their parents or caregivers, featuring singing, dancing, instrument play, rhythm games, nursery rhymes, finger plays, and movement activities in a mixed-age, informal family setting. Sold as semester-length sessions at multiple Brooklyn locations.
• Infants Class (Ages 0-8 months) A specially designed one-semester introduction to Music Together for babies birth through 8 months, with activities including finger play, lap songs, peek-a-boo songs, gentle dancing, and slower/quieter wordless songs. Intended for new parents seeking early musical exposure and parent-infant bonding.
• Rhythm Kids (Ages 4-7) A drumming-focused program for children ages 4-7 that uses djembes to teach drum technique and rhythm patterns from cultures around the world, with multicultural Animal song collections and home practice videos for drumming patterns.
• Free Trial Classes Free demonstration classes offered at multiple Brooklyn locations and times that allow prospective families to experience a Music Together class before committing to a full session enrollment.
• Hello Everybody App Free mobile application for iOS and Android that gives families access to Music Together songs, the Family Music Zone, and class materials. Includes introductory songs for free, with dozens of new songs added each semester for enrolled families.
• Gift Certificates Gift certificates available in $50 to $500 amounts that are valid only for classes at Music Together of Bay Ridge locations and do not expire.
• Guest Class Fee A $22 per-class fee that allows a non-enrolled sibling or family friend of an enrolled family to attend a single Music Together class meeting.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Music Together LLCcoreOEM/ Whitelabel/ Licensing PartnerMusic Together of Bay Ridge is licensed by Music Together LLC, the international program developer based on research from Center for Music and Young Children in Princeton, NJ. The company pays licensing fees and follows the Music Together curriculum and methodology.
• Dimensions in DanceminorChannel Partner/ Reseller/ DistributorDance studio partner hosting Music Together classes at their Bay Ridge location (7603 3rd Avenue, 76th St.). Provides studio space for classes serving Northern Bay Ridge families.
• Horizons Dance CenterminorChannel Partner/ Reseller/ DistributorDance studio partner hosting Music Together classes in Marine Park (3522 Avenue S). Provides studio space with free parking lot, accessible location for families in southern Brooklyn neighborhoods.
• St. Philip's Church (Dyker Heights)minorChannel Partner/ Reseller/ DistributorChurch venue partner hosting Music Together classes in Dyker Heights (1072 80th Street). Largest classroom space serving Dyker Heights, Bensonhurst, and Gravesend families.
• Duet Ballet SchoolminorChannel Partner/ Reseller/ DistributorDance studio partner hosting Music Together classes in Sheepshead Bay (2102 Avenue Z, 3rd Floor). Newest location opened in the heart of Sheepshead Bay serving families in that neighborhood.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kidville: Early childhood enrichment concept offering music, art, gym, and dance classes for young children in major U.S. metros; directly competes in the under-5 music and movement category with similar semester-based pricing.
• Kindermusik International: Operates a global franchise network delivering research-based early childhood music and movement classes for infants through age 7, closely mirroring Music Together's positioning, curriculum licensing model, and target caregiver demographic.
• Bach to Rock: Franchised music school primarily serving school-age children with group and individual lessons, including early childhood programs; competes for the same family-music-education spend with a multi-instrument curriculum.
• Gymboree Play & Music: Multi-format early childhood enrichment franchise offering music, art, and movement classes for infants through age 5; competes for the same Brooklyn parent wallet with overlapping age segments and subscription-style enrollment.

Others

• Music Together LLC: The Princeton, NJ-based franchisor/licensor whose curriculum, song collections, and brand the subject company operates under; not a competitor but the enabling platform for the business model and therefore a highly material counterpart.

Broad incumbents

• Yamaha Music School: Established global music education brand offering group lessons for young children (e.g., Junior Music Course) using proprietary curriculum; broader portfolio but directly competes for the early-childhood music class segment.
• School of Rock: Large franchised music school network serving school-age children and adults with private and group lessons across many instruments; broader and older age skew than Music Together but overlaps in the family-music-education wallet.

Regional players

• Brooklyn Conservatory of Music: Brooklyn-based nonprofit music school offering early childhood music classes plus private and group instruction; directly comparable geographic catchment and family-music curriculum overlap.
• NYC Kids Club: New York City-based early childhood enrichment provider offering music, gym, art, and dance classes for infants through age 5; comparable audience and product mix, primarily serving Manhattan and select Brooklyn neighborhoods.
• Turtle Bay Music School: Manhattan-based nonprofit community music school offering private and group instruction for infants through adults, including early childhood classes; comparable NYC geography and family-music proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MusicTogetherBR
• Instagraminstagram.com/musictogetherofbayridge
• LinkedInlinkedin.com/company/music-together-of-bay-ridge

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Music Play Studio