Mindyourmind

What Mindyourmind does

Mindyourmind is a Canadian nonprofit youth mental health organization founded in 2004 out of the Youth Discovery Program at the London Mental Health Crisis Service, headquartered in London, Ontario. It serves young people aged 14 to 29 across Canada by providing free digital resources, interactive tools, mobile applications, and youth co-designed content aimed at reducing stigma, promoting help-seeking, and connecting users to clinical and community support. The organization operates as a program of ConnexOntario, Ontario's provincial mental health, addiction, and problem gambling service access point, which provides integration with 24/7 crisis referral pathways.

The core product portfolio comprises 60+ digital resources, anchored by two mobile applications — Be Safe App (safety planning and crisis resource connection, available in English, French, and Arabic) and mood. (emotional check-in and mood tracking) — alongside web platforms BeSafeApp.ca, myToolKit.ca (eLearning modules on substance use, stress, wellness, and transitions), and youthexperts.ca. The portfolio also includes interactive games (Monstressity, Squish 'Em, Zen Garden, Boost Me, Stress Me Less, Make a Wish), wellness tools (Breathe mindfulness, Wellness Deck, Self-Care Kit), print posters and infographics, and accessible PDF resources co-developed with CNIB for blind and low-vision users. Content is produced through a Design Lab methodology in which youth collaborate directly with facilitators, clinicians, and designers across multiple Canadian cities. Distribution occurs through the website, app stores, social media channels, a professional portal (mindyourmindpro.ca) for educators and healthcare providers, and a network of 40+ community partner organizations.

Mindyourmind operates as a non-commercial entity; all resources are provided free of charge to end users with no pricing tiers. Revenue is derived from annualized funding from the Ontario Ministry of Health (previously Ministry of Children and Youth Services), supplemented by grants from the Ontario Trillium Foundation, RBC Foundation (via RBC Future Launch), the Government of Canada, and academic/community partners including Western University and Fanshawe College. The core team is small (three named staff members: a Director, a Creative Lead who is a founding member, and a Social Media Coordinator), with program delivery heavily reliant on youth volunteers and Design Lab participants.

Name

Mindyourmind

Legal name

MindYourMind

Website

https://mindyourmind.ca

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Mindyourmind is a Canadian nonprofit that provides free digital tools, mobile apps, and youth co-designed mental health resources to Canadians aged 14–29, operating as a program of ConnexOntario with Ontario Ministry of Health funding.

Ownership category

akta.pro rank

Product category

Youth Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHLALAEAF

Child & Adolescent Behavioral Health Teletherapy Platforms

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

SECONDARYHSADAJAA

Guided Meditation Instruction (1:1 & Group)

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYHLACANAI

Behavioral Health & Neurocognitive Therapeutics (Digital)

Healthcare & Life Sciences/Digital Health & Health IT/Digital Therapeutics (DTx) & Software as a Medical Device (SaMD)

Keywords

• Youth mental health resources
• Mental health mobile apps
• Crisis safety planning
• ELearning mental health modules
• Youth wellness games

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Government Funding: Mindyourmind operates as a program of ConnexOntario and receives annualized funding from the Ministry of Health and previously the Ministry of Children and Youth Services. The organization is also supported by the Ministry of Health and Long Term Care.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Mindyourmind is a Canadian nonprofit that provides free, youth-co-created digital mental health resources for young people aged 14-29, including the Be Safe App for crisis safety planning, the mood. App for emotional check-ins, over 60 interactive games and tools, and eLearning modules through myToolKit.ca. Resources are available in English, French, and Arabic, with accessible formats for blind and low-vision users, and are developed through community-based Design Labs in partnership with ConnexOntario.

Product overview

Mindyourmind is a Canadian youth mental health organization that operates primarily as a digital resource platform offering a portfolio of interactive tools, mobile applications, games, and wellness resources designed for young people aged 14-29. The core products include two mobile apps—mood. for mood tracking and emotional check-ins, and Be Safe App for crisis safety planning—alongside over 60 interactive tools and resources including games (Make a Wish, Monstressity, Squish 'Em, Stress Me Less, Zen Garden, Boost Me, What's Up?), wellness tools (Breathe mindfulness, Elements Book, Wellness Deck, Self-Care Kit), and mental health education resources (MIND trivia game, How's it Growing quiz). The organization also maintains web platforms including BeSafeApp.ca, myToolKit.ca (offering eLearning modules), and youthexperts.ca. Resources are co-created with youth through Design Labs and include both digital and print materials available in multiple languages including accessible formats for blind and low-vision users. The platform operates in partnership with ConnexOntario and is supported by the Ministry of Health.

Differentiator

Problem solved

Functional benefit

Brands

• Be Safe App: A mobile app that connects youth with provincial and community-specific mental health and addiction resources. Available in English, French, and Arabic.
• mood. App
• myToolKit.ca

Products and services

• Be Safe App A mobile application that helps youth aged 14-29 create personalized safety plans and quickly access crisis supports, connecting them with provincial and community-specific mental health and addiction resources. Available in English, French, and Arabic, and evaluated by the Mental Health Commission of Canada for meeting national standards.
• mood. App A mobile mood tracking application that helps youth aged 14-29 build emotional awareness through regular check-ins over time, supporting self-monitoring of mood patterns and well-being.
• myToolKit.ca eLearning Platform An eLearning platform offering co-created modules including AtoZ: Substance Use, On to the Next (about moving to high school), AtoZ: Stress, AtoZ: Wellness, and a Dance Curriculum, designed for youth aged 14-29.
• BeSafeApp.ca Website Dedicated web platform providing information about the Be Safe App and direct access to download the crisis safety planning mobile application.
• youthexperts.ca Youth mental health resource portal providing curated mental health information and support resources for young people.
• mindBYTES Newsletter Monthly email newsletter providing updates from Mindyourmind about mental health resources, tools, youth engagement opportunities, and wellness tips.

Quantifiable outcome

• 65% of repeat visitors on mindyourmind.ca get help
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered flagship and core.

• ConnexOntarioflagshipStrategic or Co-development PartnerConnexOntario is the parent organization of mindyourmind, providing direct access to programs and services for Mental Health, Addiction, and Problem Gambling. Mindyourmind exists within the ConnexOntario family and connects youth to ConnexOntario's 24/7 support services.
• Western UniversitycoreStrategic or Co-development PartnerAcademic partner providing research collaboration and support. Mindyourmind grew from the London Mental Health Crisis Service and maintains close ties with the university community.
• Fanshawe CollegecoreStrategic or Co-development PartnerEducational institution partner providing student involvement and internship opportunities, including public relations and communications support.
• Thames Valley District School BoardcoreStrategic or Co-development PartnerLocal school board partner providing access to students and educational settings for mental health resource distribution.
• Canadian Mental Health Association (CMHA)coreStrategic or Co-development PartnerNational and local mental health organization partner collaborating on system improvement initiatives and youth engagement.
• Canadian Red CrosscoreStrategic or Co-development PartnerPartnered on a Healthy Relationship program and various community health initiatives.
• London Health Sciences CentrecoreStrategic or Co-development PartnerHealthcare partner providing clinical expertise and collaboration on mental health programs, including the First Episode Mood and Anxiety Program.
• Kids Help PhonecoreStrategic or Co-development PartnerYouth crisis and support service partner providing referral pathways and collaborative resources.
• CHEO Research InstitutecoreStrategic or Co-development PartnerChildren's Hospital of Eastern Ontario research institute partner collaborating on Design Labs and child/youth mental health research.
• FraymecoreStrategic or Co-development PartnerCollaborated on the Frayme Design Incubator project with youth across Canada for mental health innovation.
• Mental Health Commission of CanadacoreStrategic or Co-development PartnerNational mental health body that evaluated the Be Safe App for national standards compliance.
• CNIBcoreStrategic or Co-development PartnerCollaborated to reformatted Elements-English and Thrive-English as accessible fillable PDFs for blind and low-vision readers.
• TakingITGlobalcoreStrategic or Co-development PartnerYouth-focused nonprofit technology partner for digital engagement and global youth initiatives.
• BounceBack OntariocoreStrategic or Co-development PartnerPartnered on the BounceBack Design Lab project with six youth from London, Ontario.
• Strides TorontocoreStrategic or Co-development PartnerPartnered on the When Lemons Give You Life Design Lab focusing on communication between youth and caregivers.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kids Help Phone: Canada's leading 24/7 e-mental health service for youth, offering crisis support, counseling, and information; directly comparable to Mindyourmind as both target Canadian youth with free digital mental health resources and maintain a referral partnership.
• Jack.org: Canadian nonprofit focused on youth mental health leadership and education, training young people to be mental health advocates in their communities; comparable in youth co-creation approach, Canadian geographic focus, and government/partner funding model.
• The Trevor Project: US-based nonprofit providing crisis intervention and mental health support for LGBTQ+ youth via digital channels; comparable in youth-focused crisis resources, free digital tools, and donor/foundation funding model.
• 7 Cups: Digital emotional support platform offering free peer support, online therapy, and self-help resources targeted at younger users; comparable in free-tier digital mental health offerings for youth.
• Togetherall (formerly Big White Wall): Online peer-support mental health community available to students and adults through institutional partnerships; comparable in digital peer-support model serving youth populations in Canada and the UK.
• Youth Mental Health Canada: Canadian nonprofit advocating for youth mental health system change and providing resources; comparable in Canadian youth mental health mission, nonprofit funding model, and policy engagement.

Regional players

• Canadian Mental Health Association (CMHA): National nonprofit providing mental health resources, education, and advocacy across Canada, with youth-focused programming; comparable as a major Canadian mental health nonprofit partner with overlapping youth content.
• ReachOut Australia: Australian digital mental health service for young people providing online resources, peer support, and self-help tools; highly comparable in mission, audience (youth), digital-first delivery model, and evidence-based content approach.

Broad incumbents

• Calm: Leading consumer meditation and mental wellness app with significant mindfulness content for younger audiences; comparable digital wellness tool offering with broader commercial scale.
• Headspace: Major global digital mental health platform offering meditation, mindfulness, and therapy content; comparable in digital mental health tools for youth (Headspace for Education) but operates at vastly larger scale with commercial revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mindyourmind_ca
• YouTubeyoutube.com/user/mindyourmind
• Facebookfacebook.com/mindyourmind.ca
• LinkedInlinkedin.com/company/mindyourmind
• Instagraminstagram.com/mindyourmind.ca
• TikToktiktok.com/@mindyourmind.ca
• Pinterestpinterest.com/mindyourmind

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindyourmind