New Retail Ethos
New Retail Ethos is a founder-led retail consultancy offering bespoke advisory, a multi-course online curriculum, and a best-selling book built on a proprietary 10-Pillar System, serving retail organizations, leaders, HR professionals, and entrepreneurs across 28 countries.
- Company typePrivate
- Founded-
- HeadquartersWrightstown, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What New Retail Ethos does
New Retail Ethos, LLC is a privately held, founder-led retail, business, and management consultancy registered in Wisconsin, USA, operating from a mailing address in Wrightstown. The company is built around a Proprietary 10-Pillar System — covering talent acquisition, talent retention, organizational culture, engagement, revenue generation, merchandising, store environment, differentiation, omnichannel, and innovation — which has been deployed at eight major US retailers including The Home Depot, Lowe's, Barnes & Noble, PetSmart, Shopko, Toys R Us, Publix, and Festival Foods. Founder & CEO Jeffrey P. McNulty brings 30 years of executive retail experience across those retailers and 20 years as a Retail Market Research Analyst with over 1,000 Wall Street consultations to hedge funds and equity partners.
The company's product portfolio combines three delivery formats: bespoke professional services (workshops, advisory, on-site evaluations, public speaking) priced via hourly, daily, retainer, value-based, pay-for-performance, or consulting-for-equity models; a productized online education suite on Thinkific comprising five courses (the flagship Ultimate Retail Course with 87 lessons across 10 hours of content, plus HR, Foundational, Innovation, and Coaching programs) bundled into Gold and Silver tiers; and a 372-page physical book, The Ultimate Retail Manual, sold through Amazon globally with tiered bulk discounts reaching 40% off at 20,000+ copies. The book has reached readers in 28 countries and was named a Top 10 Best Retailing Book of All Time by BookAuthority.
New Retail Ethos serves a diversified customer base spanning big-box and niche retail organizations, retail leaders from entry-level to C-Suite, HR professionals, entrepreneurs, intrapreneurs, and high-school and college students. Distribution combines direct enterprise sales for consulting engagements, self-serve online course sales through Thinkific, and Amazon-driven book sales for individual and institutional buyers. The company has won consecutive industry recognition — BookAuthority (2024), RETHINK Retail TOP Retail Expert (2025), and NRF Top 50 Retail Voices (2026) — and operates with no disclosed employees beyond the founder, no institutional funding, and no parent company.
New Retail Ethos firmographics
Firmographics- Name
- New Retail Ethos
- Legal name
- New Retail Ethos, LLC
- Website
- https://newretailethos.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Retail Ethos is a founder-led retail consultancy offering bespoke advisory, a multi-course online curriculum, and a best-selling book built on a proprietary 10-Pillar System, serving retail organizations, leaders, HR professionals, and entrepreneurs across 28 countries.
- Ownership category
- akta.pro rank
New Retail Ethos industry classification
Industry- Product category
- Retail Consulting
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ)
- akta.pro secondary industry
- General Merchandise Online Retailers (CRAFADAA)
Keywords
Where New Retail Ethos is headquartered
LocationHeadquarters
- HQ city
- Wrightstown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Retail Ethos business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Retail/Business Consulting Services: Bespoke consulting engagements for retail organizations, leaders, and businesses. Services include workshops, virtual learning, seminars, one-on-one tutorials, advisory services, on-site evaluations, and public speaking. Pricing structures include hourly, daily, monthly/yearly retainers, value-based fees, pay-for-performance, consulting-for-equity, and project-based arrangements.
- Online Education Courses: Online retail and business courses delivered through Thinkific platform. Includes The Ultimate Retail Course (Gold/Silver packages), The Ultimate Retail Coaching Program, The Ultimate Retail HR Course, The Ultimate Retail Foundational Course, and The Ultimate Retail Innovation Course. Courses include The Ultimate Retail Manual book, coaching sessions, and travel savings card in premium packages.
- Book Sales - The Ultimate Retail Manual: Sale of the 372-page 'The Ultimate Retail Manual: Strategies for Retailers to Thrive & Succeed in the Digital World' through Amazon. Bulk institutional discounts available: 10% off (100-999 copies), 20% off (1000-4999), 30% off (5000-9999), 35% off (10000-19999), 40% off (20000+).
- Executive Coaching/Mentoring: Personal one-on-one coaching sessions with Founder & CEO Jeffrey P. McNulty. Includes 2x one-hour virtual or phone sessions for personalized retail/business guidance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Gold Package - Complete coaching bundle with 4 sessions |
| Subscription | Pay-as-you-go | Silver Package - Core course with 2 coaching sessions |
| Unit Pricing | Pay-as-you-go | Bulk Book Discounts |
| Other | Multi-year contract | Custom Corporate Consulting |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
New Retail Ethos product offering
Product offeringCore offering
New Retail Ethos is a retail, business, and management consultancy that sells bespoke consulting engagements (workshops, seminars, on-site evaluations, advisory services, public speaking) alongside a portfolio of online courses and a 372-page book, all built around a proprietary 10-Pillar Retail Strategy System. The company serves retail organizations (from niche to Big-Box), retail leaders, HR professionals, entrepreneurs, intrapreneurs, and students, with online courses delivered through Thinkific and books sold via Amazon.
Product overview
New Retail Ethos is a retail, business, and management consultancy offering a portfolio of educational products and consulting services. The core offerings include The Ultimate Retail Course (an online course hosted on Thinkific with 87 lessons across 10 proprietary pillars) and The Ultimate Retail Manual (a best-selling 372-page book). These are complemented by specialized courses (HR Course, Foundational Course, Innovation Course, Coaching Program) and bundled Gold/Silver packages. The company also provides bespoke consulting services including workshops, training, advisory, and speaking engagements. The 10-pillar proprietary system covers talent acquisition, retention, organizational culture, engagement, revenue generation, merchandising, store environment, differentiation, omnichannel, and innovation.
Differentiator
Problem solved
Functional benefit
Brands
- The Ultimate Retail Course: Top-selling online retail and business course teaching 10-pillar strategies for retail success
- The Ultimate Retail Manual
- The Ultimate Retail Coaching Program
- The Ultimate Retail HR Course
- The Ultimate Retail Foundational Course
- The Ultimate Retail Innovation Course
Products and services
- The Ultimate Retail Course: Become a Retail Rockstar! Online retail education course delivered via Thinkific with 87 lessons, 10 hours of content, 40 videos, 40 mini-booklets, assessments, and a final exam, covering the proprietary 10-pillar system (talent acquisition, retention, organizational culture, engagement, revenue generation, merchandising, store environment, differentiation, omnichannel, innovation) released on a drip schedule of two pillars per week; targeted at retail employees and leaders from entry-level to C-Suite, HR professionals, founders, entrepreneurs, and students.
- The Ultimate Retail Manual: Strategies for Retailers to Thrive & Succeed in the Digital World
- The Ultimate Retail HR Course
- The Ultimate Retail Coaching Program
- The Ultimate Retail Foundational Course
- The Ultimate Retail Innovation Course
- The Ultimate Retail Bundle
- Retail Consulting Services
- Leadership Training
Quantifiable outcome
- Successfully implemented at 8 major retailers regardless of product mix, annual sales volume, or physical location
- +3 more outcomes
Companies that use New Retail Ethos
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles2 records
New Retail Ethos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
New Retail Ethos partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
New Retail Ethos competitors and assessment
Company assessmentDirect peers
- Retail Minded: Retail education and consulting platform founded by Nicole Leinbach Reyhle serving independent retailers through content, events, and advisory services. Comparable online education + consulting motion aimed at retailers and small businesses.
- RSR Research: Retail technology research and consulting firm led by Brian Kilcourse and Nikki Baird. Comparable retail-exclusive advisory and research services with peer-to-peer consulting and benchmark reports.
- The Retail Doctor (Bob Phibbs): Solo retail consultancy and media presence offering workshops, keynotes, and authored retail strategy content. Comparable in scale and motion to New Retail Ethos' founder-led consulting + book + courses approach.
- Retail Prophet: Retail futurist consultancy founded by Doug Stephens offering keynote speaking, advisory, and published retail strategy content. Closely comparable model: a single recognized retail thought leader monetizing through consulting, books, and media.
- Retail TouchPoints: Retail media, research, and events platform covering retail innovation, customer experience, and operations. Comparable retail insights publishing, audience development, and content-driven industry engagement.
- IHL Group: Retail and hospitality research and advisory firm producing industry benchmarks, retail technology studies, and consulting engagements. Comparable retail-focused research and advisory services targeting retailers and retail tech vendors.
Broad incumbents
- Forrester Research (Retail practice): Large-scale research and advisory firm with a dedicated retail practice delivering analyst reports, consulting, and events. Comparable retail insights and advisory services but at significantly greater scale, analyst depth, and enterprise footprint.
- McKinsey & Company (Retail practice): Global management consulting firm with a dedicated consumer and retail practice. Comparable strategic retail advisory but operating at multibillion-dollar enterprise scale with much larger delivery teams.
- Gartner (Retail practice): Global research and advisory firm with a retail CIO/retail technology practice covering merchandising, omnichannel, and supply chain. Comparable retail insights and advisory at substantially larger enterprise scale.
Emerging players
- Placer.ai: Retail and location analytics platform providing foot-traffic insights, market research, and consumer behavior data to retailers and brands. Comparable retail insights offering but productized as data-driven analytics rather than authored content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Customer concentration
New Retail Ethos social profiles
Digital presenceNew Retail Ethos financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Retail Ethos leadership team
Management profileNumber of profiles
Profiles1 record
New Retail Ethos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Retail Ethos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Retail Ethos
What does New Retail Ethos do?
New Retail Ethos is a retail, business, and management consultancy that sells bespoke consulting engagements (workshops, seminars, on-site evaluations, advisory services, public speaking) alongside a portfolio of online courses and a 372-page book, all built around a proprietary 10-Pillar Retail Strategy System. The company serves retail organizations (from niche to Big-Box), retail leaders, HR professionals, entrepreneurs, intrapreneurs, and students, with online courses delivered through Thinkific and books sold via Amazon.
Is New Retail Ethos a public or private company?
New Retail Ethos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Retail Ethos founded?
New Retail Ethos was founded in -1. It employs 11 to 50 people.
Where is New Retail Ethos based?
New Retail Ethos is headquartered in Wrightstown, United States, in the North America region.
How does New Retail Ethos make money?
Four revenue lines are on record. Retail/Business Consulting Services are the primary driver. The others are online Education Courses, book Sales - The Ultimate Retail Manual and executive Coaching/Mentoring.
Who are New Retail Ethos's main competitors?
Direct peers on record are Retail Minded, RSR Research, The Retail Doctor (Bob Phibbs), Retail Prophet, Retail TouchPoints and IHL Group. Broad incumbents are Forrester Research (Retail practice), McKinsey & Company (Retail practice) and Gartner (Retail practice). Placer.ai is listed as an emerging player.
Does New Retail Ethos have an API?
No public API is recorded for New Retail Ethos.
What industry is New Retail Ethos in?
New Retail Ethos's product category is Retail Consulting. Its primary akta.pro industry code is MPAAALAJ, Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights), with a secondary code of CRAFADAA, General Merchandise Online Retailers. Its NAICS code is 455 and its SIC code is 5961.