PAGS

What PAGS does

PAGS® BV is a private Belgian-headquartered (Anderlecht) EdTech company — with a parallel UK entity — that operates an all-in-one cloud-based Special Educational Needs (SEN) management and assessment platform for schools, multi-academy trusts (MATs), SENCOs, parents, and educational professionals. The platform supports assessment of neurodiverse learners aged 5–25 across four pillars — Cognition & Learning, Communication & Interaction, Self-Regulation, and Social Interaction & Awareness — using a proprietary framework that compares developmental age versus actual age and has been independently validated through a UCL Master's dissertation (Prof. Jo Van Herwegen) showing strong correlations with gold-standard instruments SRS-2, CCC-2, and SDQ. Core product modules include assessment, smart target assignment (drawing from a database of 600+ evidence-based strategies), small-step progress tracking, automated IEP/APDR/360/progression report generation, a school dashboard with aggregated learner data, provision mapping with budget tracking, and generative-AI features for target-to-lesson alignment (Microsoft Presidio pseudonymisation is used before any AI sub-processor data transfer).

The business model is a quote-based annual SaaS subscription, sold direct to individual schools and MATs with upfront billing via Stripe, credit card, or PayPal, plus a £300 one-time onboarding/training fee; pricing is not publicly disclosed. Go-to-market is sales-led (HubSpot-scheduled demos) with field-sales targeting larger trusts, supported by content marketing, webinars, social media, and partnership referrals via SEN consultants. Distribution is anchored by three partnerships — IRIS (integrated SEN management), Classter (SMIS integration, providing access to thousands of schools on the Classter MIS), and Nacro Education (alternative-provision SEN support) — alongside NASEN sponsorship. The firm is founder-led (Feliciea Jibson, a 17-year SEND teaching veteran), bootstrapped with no disclosed institutional funding, has 1–10 employees augmented by consultants and contractors, and is registered in both Belgium (KBO 0761.801.376) and England and Wales (company no. 11571455). Award traction is notable: 2025 BETT Outstanding SEND Resource and 2025 BESA awards (first ED:Tech to win both in one year), 2026 BETT shortlist, two BLCC Golden Bridge Awards including Social Impact and Rising Star.

Name

PAGS

Legal name

PAGS BV

Website

https://pagsprofile.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

PAGS® BV is a Belgian-headquartered EdTech SaaS company providing a cloud-based SEN assessment, target-setting, progress-tracking and automated-reporting platform for schools, multi-academy trusts, SENCOs and educational professionals supporting neurodiverse learners. It sells quote-based annual subscriptions plus on boarding fees, primarily across the UK, Belgium and wider Europe, with AI-assisted target-alignment features and independently UCL-validated assessment IP.

Ownership category

akta.pro rank

Product category

Special Educational Needs (SEN) Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

K–12 SIS & District Administration Platforms (EDAFAEAA)

akta.pro secondary industries

Student Information Systems (SIS) & Master Data Management (EDAJAHAA), Gradebook, Transcripts, Credits & Academic Records Management (EDAFAEAG)

Keywords

• SEN management software
• Neurodiversity assessment
• IEP automation
• Special education platform
• EHCP reporting

Headquarters

HQ city

Anderlecht

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Annual Platform Subscription: Annual subscription model with automatic renewal. Schools and MATs pay upfront for annual access to the platform. Payment processed via credit card, Stripe, or PayPal.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

PAGS is a cloud-based all-in-one SEN management platform that delivers 360° assessment, target setting, progress tracking, and automated IEP, APDR and EHCP reporting for neurodiverse learners. It serves schools and multi-academy trusts with AI-assisted target alignment, provision mapping, and a library of 600+ strategies, and includes a free Self-Regulation Assessment tool for broader adoption.

Product overview

PAGS is an All-In-One SEN Management Platform providing a unified system for assessing neurodiverse learners aged 5-25, setting personalized developmental targets, tracking progress, and generating automated reports. The platform combines four core modules—Assessment, Target Setting, Progress Recording, and Reporting—alongside provision mapping and school dashboards into a single integrated solution. It supports Cognition & Learning, Communication & Interaction, Self-Regulation, and Social Interaction & Awareness assessment areas, automatically generates SMART targets from assessment results, and provides 600+ evidence-based strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• PAGS Platform All-in-one SEN management platform providing 360° assessment, target setting, progress tracking, and automated IEP, APDR, EHCP and 360/Progression reporting for UK schools and multi-academy trusts supporting neurodiverse learners.
• PAGS Self-Regulation Assessment Free standalone self-regulation assessment tool for learners, extending PAGS' educational impact beyond paying school customers.

Quantifiable outcome

• Saves over 20 hours a term for every learner
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• IRIScoreTechnology or IntegrationPartnership with IRIS to support Special Educational Needs and Neurodiversity in Schools. Delivers an all-in-one SEN Management System designed to enhance efficiency and improve student outcomes through integrated solution.
• Nacro EducationcoreStrategic or Co-development PartnerPartnership with Nacro Education to empower educators to efficiently support students with diverse needs and promote inclusive education practices.
• ClasstercoreTechnology or IntegrationPartnership with Classter, a leading Specialist in School Management Information Systems (SMIS), to provide a cutting-edge solution for educators combining PAGS SEN management with Classter's SMIS platform.
• NASENminorGTM or Marketing PartnerProud sponsors of NASEN Award. NASEN is the National Association for Special Educational Needs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ScholarPack: Cloud-native school MIS with SEN reporting modules. Comparable as a broad incumbent in the same UK primary/secondary school buyer base.
• Bromcom: Cloud MIS vendor serving UK schools and MATs. Overlaps PAGS in the broader school data management category and increasingly bundles SEND and pastoral workflows.
• Arbor Education: Cloud-based MIS used widely by UK schools and MATs, with expanding SEND functionality. Adjacent incumbent competing for the same school administration budgets PAGS targets.
• RM plc (SIMS / Provision Map): Largest UK school MIS vendor (SIMS) and provider of provision-mapping SEN tools. Competes with PAGS as part of a much broader school administration portfolio, particularly where schools prefer a single-vendor stack.

Emerging players

• CPOMS: Safeguarding and child protection software widely used in UK schools, often sitting alongside SEN workflows. Comparable as a UK school-specialist data tool with overlapping buyer.
• Class Charts: Behaviour, attendance and wellbeing tracking for schools. Partial overlap with PAGS on SEMH and self-regulation data, with a comparable sales-led UK EdTech GTM.
• Nisai: UK-based virtual learning and alternative provision provider serving SEN and excluded learners. Compares on learner segment (neurodiverse/SEN) rather than software category.

Direct peers

• Edukey: Provider of SEND management and provision-mapping tools for UK schools and MATs. Overlaps PAGS on SEN data management, target/provision tracking and MAT-level workflows.
• B Squared: UK-based EdTech focused on SEN assessment and progress tracking for schools. Directly comparable to PAGS in target customer (UK schools), product category (assessment-driven SEN insight) and reported learner outcomes.

Others

• IRIS (parent: IRIS Software Group): PAGS' named integration and go-to-market partner, operating adjacent in the UK education ecosystem via IRIS Ed:Stream. Relevant as an ecosystem participant rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/PagSprofile
• YouTubeyoutube.com/channel/UCm-VrgWrDC3h9BA2dcVqnQQ
• Facebookfacebook.com/PAGSprofile
• LinkedInuk.linkedin.com/company/felser-limited-pags®-profile-assessment-and-goal-setting
• Instagraminstagram.com/pags.profile

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAGS