Peeps-HIE
- Company typePrivate
- Founded2018
- HeadquartersManchester, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
Peeps-HIE firmographics
Firmographics- Name
- Peeps-HIE
- Legal name
- Peeps HIE Charity
- Website
- https://peeps-hie.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Peeps-HIE is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Peeps-HIE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations: Regular giving program starting from £5/month; one-time donations; funds directly support counselling sessions, parent packs, equipment funds, and family support services.
- Fundraising Events: Raffles (Summer Raffle £5/ticket, Winter Wishes prize draw), Christmas appeals, sponsored challenges (Big Step Challenge, Marathon), theme park fundraising events, and community fundraising campaigns.
- Corporate Partnerships: Corporate Friends program where companies support the charity through donations, event sponsorship, and in-kind contributions. Plane Talking Products named Peeps as Chosen Charity for 2025.
- National Lottery Community Fund: Awarded £20,000 from The National Lottery Community Fund for 'H.I.E. Mental Health and Community Support' project. Also received £10,000 previously for mental health support.
- In-Kind Donations: Companies provide goods and services such as parent pack donations (Smurfit Westrock gifted 1,000 parent packs), raffle prizes, event venue support, and pro bono legal services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Regular Giving Program |
| Other | Pay-as-you-go | Donation Impact Examples |
| Unit Pricing | Pay-as-you-go | Summer Raffle 2026 |
| Unit Pricing | Pay-as-you-go | Ableswim Ring Raffle |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Peeps-HIE product offering
Product offeringCore offering
Peeps-HIE is a UK registered charity (No. 1179495) that provides free emotional, practical, and financial support to parents, families and friends affected by Hypoxic-Ischaemic Encephalopathy (HIE). Its core offerings include parent packs distributed via NICUs, professional counselling and EMDR therapy, bereavement support, peer support, an equipment fund, and a Legal Support Panel of 8 specialist law firms offering free initial consultations. All services are provided free of charge to families and funded through donations, grants, corporate partnerships, and fundraising events.
Product overview
Peeps HIE is a UK-based charity providing emotional, practical, and financial support to families affected by Hypoxic-Ischaemic Encephalopathy (H.I.E.). The organization operates as a unified support charity rather than a technology platform, offering a portfolio of interconnected services including: Parent Packs distributed through NICUs for early intervention, Mental Health Support (counselling, group therapy, EMDR), Bereavement Support (professional counselling, peer support, Sulley's Fund), Peer Support (1-1 sessions with trained volunteers), an Equipment Fund (grants up to £800), Legal Support Panel (referrals to vetted law firms), and community programs including Peeps in a Podcast, Let's Chat sessions, Group Therapy, Family Voices Group, HIE Dads' Hub, Transport Support, Peeps Together Events, Bendrigg Trust Activity Weekends, and Online Art/Music Sessions. The charity also conducts annual H.I.E. Awareness Day campaigns. No technology products or APIs are offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Parent Packs Free information packs containing gentle information and comfort items (leaflets, mini toiletries, tote bag, water bottle, notepad, baby grow, bonding hearts) sent to families in neonatal units after their child's H.I.E. event, distributed via UK NICUs.
- Mental Health Support Comprehensive mental health support including professional counselling, therapy sessions, 8-session online group therapy programmes, and EMDR therapy for trauma processing, available to registered HIE families.
- Bereavement Support Dedicated support for families facing loss after H.I.E., including bespoke professional bereavement counselling, sibling play therapy, 1-1 bereavement peer support, trauma-informed Family Inclusion and Support Workers, Sulley's Fund for short-term financial support, and online Bereavement Peer Support.
- Equipment Fund Grant funding of up to £800 per family for equipment needs. Applications are needs-based (not means-tested), and the charity helps families find additional organisations if equipment costs exceed the maximum.
- Peer Support 1-1 peer support sessions with trained volunteers who have lived experience of H.I.E., available both online and face-to-face, connecting families with others who understand their journey.
- Legal Support Panel A panel of vetted legal organisations (8 firms including Irwin Mitchell, JMW, Bolt Burdon Kemp, Stewarts, CL Medilaw, Hudgell Solicitors, Fletchers, Fieldfisher, Kingsley Napley, and Leigh Day) offering free initial consultations for families seeking legal advice related to H.I.E., including medical negligence, birth injury claims, EHCPs, and Court of Protection matters.
- Peeps in a Podcast A podcast series (10+ episodes) covering H.I.E. experiences, EHCPs, bereavement support, advocacy, and family stories, distributed via Buzzsprout and YouTube.
- Group Therapy Online group therapy sessions in 8-session programmes for H.I.E. parents or grandparents, with a maximum group size of 6-8 adults, hosted by qualified counselling professionals (Emma McDermott and James Stephens). Free for registered families.
- Let's Chat Sessions Monthly closed-group online sessions on Zoom, each focusing on a different topic related to H.I.E., providing peer connection and information sharing for families.
- Bonding Hearts Scent-matching heart sets exchanged between parents/carers and their children in hospital, helping maintain connection during NICU stays and providing comfort during difficult times.
- The Coffee Pot
- Transport Support Fund New for 2025, covering transport costs and arranging travel support for families to attend Peeps events, addressing barriers related to medical needs or fuel costs.
- HIE Dads' Hub A closed Facebook group for Dads/Step-Dads who have been touched by H.I.E., providing peer support specifically for fathers.
- Family Voices Group A group recruited in 2025 to help shape the direction of the charity. Members provide feedback and input through online meetings (2-3 times per year) or email, with a £25 voucher as thanks for participation.
- Peeps Together Events
- Bendrigg Trust Activity Weekends
- Online Art & Music Sessions
- H.I.E. Awareness Day
Quantifiable outcome
- 572 H.I.E. families registered and receiving support
- +4 more outcomes
Companies that use Peeps-HIE
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Peeps-HIE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peeps-HIE partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Smurfit Westrock DisplayminorDesigned and gifted 1,000 parent packs to Peeps completely free of charge. The packs are distributed to families in hospital after their child's HIE event. Co-founder Dan's family experienced HIE when son Ted was born in December 2024.
- Kingsley Napley LLPcoreClinical Negligence Department joined as Corporate Friend in February 2025. They support Peeps' work by funding parent packs, equipment for families, and more. Penny Harger (Relationship Officer) spoke with Kingsley Napley about HIE support.
- Plane Talking ProductscoreNamed Peeps as Chosen Charity for 2025. Operations Manager Jemma Moore shared her family's HIE experience after son Luca was born in 2023. PTP supported through Marathon fundraising (£600), nursery partnership raffle (£900), raffle prizes, and hosting H.I.E. Awareness Day BBQ. Included Peeps bears in children's amenity packs at aviation conference.
- Irwin MitchellcorePart of Peeps' Legal Support Panel since 2023. Irwin Mitchell specializes in maternity and birth injury claims. They helped print the charity's first leaflets in 2018 and joined as Corporate Friends. They offer free legal drop-in sessions for Peeps families and help with NHS Resolution's Early Notification Scheme.
- JMW SolicitorscoreOne of the first firms on Peeps' Legal Panel since its inception. JMW specializes in medical negligence, brain injuries, and birth injury claims. They offer free initial consultations and no win, no fee agreements. They have offices in Manchester, London, and Liverpool and act for families across England and Wales. They secured a £25 million settlement in 2023.
- Bolt Burdon KempcoreDedicated Child Brain Injury Team acting for children who have suffered brain injury through clinical negligence. On Peeps' Legal Support Panel since its inception. Secured one of the biggest compensation settlements for a birth injury claim. They offer free legal clinics for Peeps families.
- StewartscoreTop-ranked for clinical negligence work. Specializes in serious injury cases including HIE-related birth injuries. Offers free online legal clinics for Peeps families. Can assist through NHSR's Early Notification Scheme and advise on MNSI reports. Have offices in London and Leeds but provide national service.
- CL MedilawcoreSpecialist maternity and birth injury solicitors. Provides support, obtains answers, and gets compensation for families. Guides families through Maternity and Newborn Safety Investigation (MNSI) and NHS Resolution's Early Notification Scheme. Free online legal clinics hosted for Peeps families.
- Hudgell SolicitorscoreHead of Medical Negligence, Maria Repanos, offers free confidential consultations for Peeps families. Specializes in maternity and birth injury cases, Court of Protection, deputyships, trusts, and probate. Offers confidential consultations across legal services.
- FieldfisherminorMedical negligence firm holding free online clinics for Peeps families. Julia Hamilton (Manchester) and Mandy Luckman (Birmingham) specialize in birth injury claims and associated issues such as EHCPs and Court of Protection.
- Leigh DayminorPart of Peeps' Legal Support Panel, providing specialist legal support to families affected by HIE. Works to ensure families can access the right legal support.
- FletcherscoreWelcomed to Legal Support Panel in August 2025. One of the largest birth injury teams in the country. Has supported Peeps over the last couple of years, including funding towards Bendrigg Activity weekends.
- Bendrigg TrustcoreFully accessible outdoor activity centre in Kendal where Peeps hosts residential trips for HIE families (fourth trip planned for May 2026). Activities include canoeing, abseiling, climbing, bushcraft, and sensory experiences, all adapted to children's needs. Provides accommodation and meals including blended diets.
- Together for Short LivescorePeeps is a member of Together for Short Lives, a leading UK charity for children with life-limiting conditions. This membership connects Peeps to a broader network of support organizations.
Scale indicators14 records
Recent moves7 records
Expansion highlights5 records
Peeps-HIE competitors and assessment
Company assessmentBroad incumbents
- Mind: Major UK mental health charity providing counselling, information, and campaigning. Comparable to Peeps' mental-health support line (counselling, EMDR, group therapy) which is funded by the £20,000 National Lottery Community Fund grant for H.I.E. mental health services.
- Together for Short Lives: Leading UK charity for children with life-limiting conditions, of which Peeps is an existing member. Operates broader scope across many conditions rather than HIE specifically, but serves as the umbrella organization providing sector infrastructure and policy voice.
Emerging players
- Contact (for families with disabled children): UK charity supporting families of disabled children including help navigating EHCPs, benefits, and services. Comparable to Peeps given the HIE community's high overlap with childhood disability and the EHCP-navigation support Peeps delivers through its podcast and partner network.
- Rainbow Trust Children's Charity: UK charity providing practical and emotional support to families with a seriously ill child. Comparable to Peeps in offering family-centered non-medical support, though Rainbow Trust focuses on broader serious-illness categories and in-family support workers.
Direct peers
- The Lullaby Trust: UK charity supporting families affected by sudden infant death syndrome (SIDS) and offering bereavement support. Comparable to Peeps in operating a narrow-condition family support model with bereavement services, peer networks, and awareness campaigning in the infant-loss space.
- Sands (Stillbirth and Neonatal Death Society): UK charity supporting families affected by stillbirth and neonatal death, with bereavement support, peer networks, and NICU engagement. Directly comparable to Peeps given the overlap in neonatal grief, bereavement counselling, and hospital-based family support services.
- Bliss: UK charity supporting premature and sick babies and their families through NICU-based services. Highly comparable to Peeps as it also serves families whose babies experience neonatal complications, distributing resources in NICUs and offering peer support across the UK.
- Child Bereavement UK: UK charity supporting children and families when a child dies or is bereaved, offering professional counselling and peer support. Comparable to Peeps' bespoke bereavement service line including Sulley's Fund, sibling support, and trauma-informed family workers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Peeps-HIE social profiles
Digital presencePeeps-HIE compliance and trust
Trust signalCompliance2 records
Peeps-HIE financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peeps-HIE leadership team
Management profileNumber of profiles
Profiles10 records
Peeps-HIE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peeps-HIE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peeps-HIE
What does Peeps-HIE do?
Peeps-HIE is a UK registered charity (No. 1179495) that provides free emotional, practical, and financial support to parents, families and friends affected by Hypoxic-Ischaemic Encephalopathy (HIE). Its core offerings include parent packs distributed via NICUs, professional counselling and EMDR therapy, bereavement support, peer support, an equipment fund, and a Legal Support Panel of 8 specialist law firms offering free initial consultations. All services are provided free of charge to families and funded through donations, grants, corporate partnerships, and fundraising events.
Is Peeps-HIE a public or private company?
Peeps-HIE is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Peeps-HIE founded?
Peeps-HIE was founded in 2018. It employs 1 to 10 people.
Where is Peeps-HIE based?
Peeps-HIE is headquartered in Manchester, United Kingdom, in the Europe region.
How does Peeps-HIE make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are fundraising Events, corporate Partnerships, national Lottery Community Fund and in-Kind Donations.
Who are Peeps-HIE's main competitors?
Broad incumbents on record are Mind and Together for Short Lives. Emerging players are Contact (for families with disabled children) and Rainbow Trust Children's Charity. Direct peers are The Lullaby Trust, Sands (Stillbirth and Neonatal Death Society), Bliss and Child Bereavement UK.
Does Peeps-HIE have an API?
No public API is recorded for Peeps-HIE.