Parmars

Name

Parmars

Legal name

Dev Parmar Limited

Website

https://parmars-sports.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Law Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Services, Nec (8900)

akta.pro primary industry

Athlete Legal & Contract Advisory (Sports Law, Arbitration, Disputes) (MPAKAMAF)

akta.pro secondary industries

Full-Service Athlete Talent Agencies (Contract Negotiation & Career Management) (MPAKAMAA), Regional/Continental Confederations & Associations (MPAKAFAD)

Keywords

• Sports law advisory
• Athlete representation
• Football legal services
• Sports dispute resolution
• Transfer negotiation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Sports Law Advisory Services: Bespoke legal advisory services including dispute resolution representation before FIFA and TAS/CAS, contract negotiations, and regulatory compliance advisory.
2. Sports Business Development: Advisory services to help federations, clubs and franchises increase visibility, grow fanbase and generate income through partnerships, strategic initiatives and cultural considerations.
3. Athlete/Player Management: Complete negotiation cycles for player transfers, contract renewals and terminations/settlements, representing both intermediaries/players and clubs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Parmars is a sports law and business consultancy that advises sports bodies, clubs, intermediaries, players, and athletes on legal and commercial matters. Core offerings span Advisory Service to federations, clubs and franchises, Athlete/Player Management including transfers and contract negotiations, Sports Business Development facilitating cross-border partnerships and academy relationships, and Dispute Resolution through qualified representation before FIFA and TAS/CAS across football, futsal, volleyball, athletics and esports.

Product overview

Parmars is a sports law and business consultancy offering a unified suite of services including Advisory Service (for federations, clubs, franchises), Athlete/Player Management (transfers, contracts, negotiations), Sports Business Development (partnerships, international expansion), and Dispute Resolution (FIFA/CAS representation). The firm focuses on football-related matters across all levels globally, with operations spanning multiple continents.

Differentiator

Problem solved

Functional benefit

Products and services

• Advisory Service Bespoke advisory services helping federations, clubs, and franchises increase visibility, grow their fanbase, and generate income by leveraging expertise in sporting practices and contextual cultural considerations. Includes facilitating partnerships between federations, clubs, academies and third parties.
• Athlete/Player Management Complete negotiation cycles for player transfers, contract renewals, and terminations/settlements. Parmars has represented both intermediaries/players and clubs in transfer of registration and contractual matters across football at all levels globally.
• Sports Business Development Facilitation of partnerships between federations, clubs, academies, and third parties, including club partnerships, academy relationships, and international business development initiatives.
• Dispute Resolution Qualified sports law representation before international bodies such as FIFA and TAS/CAS, covering football, futsal, volleyball, athletics, esports, and other sporting disciplines.

Quantifiable outcome

• Successfully represented National Football Federations before FIFA and at TAS/CAS
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Association Internationale des Avocats du Football (AIAF)minorOthersDev Kumar Parmar is an active member of AIAF, connecting with international sports law professionals and staying current with industry developments.
• Instituto Superior de Derecho y Economía (ISDE), MadridcoreStrategic or Co-development PartnerDev Kumar Parmar serves as academic director of the Global Executive Masters in International Sports Law at ISDE in Madrid, and is a senior lecturer on the Masters in Sports Law. Sergio Barrasa Anton has participated as guest speaker at ISDE's Master in International Sport Law.

Scale indicators3 records

Others

• Sport Resolutions: UK-based independent dispute resolution body for sport, providing arbitration and mediation services. Comparable because Parmars also handles sports dispute resolution, though Parmars acts as counsel rather than as an ADR institution.
• ISDE Madrid: Madrid-based law and business school where Parmars' founder serves as Academic Director and lecturer. Adjacent ecosystem partner rather than competitor; relevant because it shapes Parmars' brand, talent pipeline, and academic profile.

Direct peers

• Gestifute: Portugal-based full-service football player representation and agency handling transfers, contracts, and image rights for elite players. Comparable in athlete management and transfer representation, though at much greater scale than Parmars.
• Morgan Sports Law: UK-based specialist sports law firm advising athletes, clubs, and governing bodies on transfers, contracts, and disputes. Direct competitor to Parmars in the boutique sports-law space, particularly in football.
• Northridge: UK sports law boutique advising athletes, clubs, and governing bodies on transfers, contracts, and regulatory issues. Closely comparable boutique competitor with overlapping football focus.
• Couch Fletcher Hamilton: UK boutique sports law firm focused on football, advising players, intermediaries, clubs, and federations on transfers and disputes. Highly comparable in size, scope, and client mix to Parmars.
• Sheridans (Sports Law): London-based law firm with a dedicated sports law practice representing athletes, clubs, and agents across football and other sports. Comparable in client base (Premier League, football intermediaries) and services offered.
• Stellar Group: UK-headquartered football agency representing players, managers, and coaches globally on transfers and contracts. Overlaps directly with Parmars' athlete/player management and transfer services in football.

Broad incumbents

• Bird & Bird (Sports Group): Global full-service law firm with a well-established sports group advising federations, leagues, clubs, and athletes on commercial, regulatory, and disputes matters. Represents the larger incumbent that Parmars competes against for federation and club mandates.
• Latham & Watkins (Sports Industry Group): Global law firm with a dedicated sports industry practice advising leagues, federations, investors, and clubs on commercial, financing, and disputes matters. Represents the large-firm incumbent competing for high-value sports mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/dkp_official
• LinkedInlinkedin.com/company/parmars-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parmars