Wörner Medical Gmbh

What Wörner Medical Gmbh does

Wörner Medical GmbH (legal name: Wörner Medizinprodukte und Logistik GmbH) is a privately held German B2B wholesaler and online retailer of medical devices, practice supplies, and laboratory consumables, headquartered in Reutlingen, Germany. The company serves four primary vertical segments: medical practices (Arztpraxen), clinics and hospitals, nursing and care facilities (Pflegeeinrichtungen), and medical laboratories, supplying disinfectants, surgical instruments, protective equipment, diagnostic tools, wound care supplies, and practice furniture. Its distribution runs exclusively through a direct-to-customer e-commerce platform built on the SAP hybris Accelerator framework, supplemented by a printed annual catalog and a phone-based customer service hotline; no third-party resellers or intermediaries are used in the sales process.

The product portfolio combines the company's own IDEAL private label brand, which covers nearly 170 SKUs across disinfectants, rapid diagnostics, paper products, consumables, protective equipment, and practice equipment and has been in the portfolio for over 10 years, with a broader catalog of third-party branded products from manufacturers such as B.Braun, Hartmann, Schülke, Dr. Schumacher, and Ecolab. The company operates under a wholesale permit (Großhandelserlaubnis) issued by Regierungspräsidium Tübingen and holds DIN EN ISO 9001 and DIN EN ISO 13485 certifications, with compliance to EU GMP guidelines, European Medical Device Regulation 2017/745, the German Medicines Act (AMG), and CE certification directives. Sustainability positioning includes CO2-neutral shipping via Deutsche Post/DHL since 2011, 100% renewable electricity certified by TÜV Nord, and an expert content library (Ratgeber) covering medical procurement topics.

Revenue is generated through unit-priced product sales with a margin on sourced medical supplies, plus direct billing to insurance providers for Sprechstundenbedarf (practice supplies). Pricing is published excluding VAT, with free shipping above €75 net, a €7 standard shipping fee, and an additional €7 surcharge for refrigerated goods; laboratory materials are shipped separately at no charge. The company markets through content marketing, an active social media presence across LinkedIn, Instagram, Facebook, YouTube, and Xing, email newsletters, and the printed catalog, but publishes no revenue, headcount, or financial performance data.

Name

Wörner Medical Gmbh

Legal name

Wörner Medizinprodukte und Logistik GmbH

Website

https://www.woernermedical.de

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Wörner Medical GmbH is a German B2B wholesaler and online retailer supplying medical practices, clinics, nursing facilities, and laboratories with medical devices, practice supplies, and consumables via a direct e-commerce platform, complemented by its own IDEAL private label brand of approximately 170 products.

Ownership category

akta.pro rank

Product category

Medical Supplies Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industries

Protective Disposable Wear (Masks, Gloves, Shoe Covers, Hairnets) (CRADALAJ), Medical & Healthcare Uniforms (Scrubs, Lab Coats) (CRAAALAF), Medical Devices & Diagnostics (TLAIALAD)

Keywords

• Medical supplies wholesale
• Medical device distribution
• Practice equipment supply
• Disinfection products
• Laboratory consumables

Headquarters

HQ city

Reutlingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Product Sales: Wholesale distribution of medical devices and practice supplies to commercial healthcare customers through an online shop and catalog. Revenue is generated through product markups on sourced medical supplies, with pricing based on catalog/online system. The company also handles Sprechstundenbedarf (practice supplies) which can be billed directly to insurance providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wörner Medical GmbH operates a B2B e-commerce wholesale platform for medical devices, practice supplies, and laboratory consumables serving healthcare professionals in Germany. The company distributes products from third-party manufacturers (B.Braun, Hartmann, Schülke, Dr. Schumacher, Ecolab) alongside its own IDEAL private label brand, which covers nearly 170 SKUs across disinfectants, rapid diagnostics, paper products, consumables, protective equipment, and practice furniture. It also handles Sprechstundenbedarf (practice supplies) with direct billing to health insurance providers.

Product overview

Wörner Medical Gmbh is a B2B medical products wholesaler operating an online shop (hybris Accelerator platform) exclusively for commercial customers. The company offers a broad portfolio of medical supplies and practice equipment through its own IDEAL private label brand (covering approximately 170 products including disinfectants, rapid diagnostics, paper products, consumables, and practice furniture) alongside products from third-party manufacturers. The IDEAL brand serves as a cost-effective alternative to branded products, while the third-party portfolio includes disinfectants (B.Braun, Hartmann, Schülke, Dr. Schumacher, Ecolab), surgical instruments, laboratory supplies, and practice equipment. The company maintains certifications under ISO 9001 and ISO 13485 standards.

Differentiator

Problem solved

Functional benefit

Brands

• IDEAL: The company's private label brand offering medical products including disinfectants, rapid tests, paper products, practice equipment, and protective equipment. Has been in portfolio for over 10 years with nearly 170 products serving approximately 3000 customers.

Products and services

• IDEAL Private Label Brand Cost-effective own-brand portfolio of medical consumables, disinfectants, paper products, practice furniture, and protective equipment for medical practices and healthcare facilities.
• Disinfectants (Desinfektionsmittel) Disinfectant products including surface disinfectants, hand disinfectants, and skin disinfectants from brands such as Sterilium, Braunoderm, BODE, B.Braun, and Ecolab, intended for medical practices and healthcare facilities.
• Surface Disinfectants (Flächendesinfektionsmittel) Surface disinfection products available as ready-to-use liquids, concentrates, wipes, and jumbo dispenser rolls for use in medical practices, clinics, and care facilities.
• IDEAL Practice Equipment (IDEAL-Praxiseinrichtung) Own-brand practice furniture including examination couches with paper roll holders, blood collection chairs, swivel stools, and multi-purpose trolleys for medical practices.
• IDEAL Personal Protective Equipment (IDEAL-Schutzausrüstung) Personal protective equipment including nitrile gloves, disposable shoe covers, and spit bags compliant with European standards EN 14683, EN 149, EN 455, EN 13795, EN 14126, intended for healthcare workers.
• Instrument Processing Products (Instrumentenaufbereitung) Products for medical instrument processing including disinfectants, cleaning brushes, disinfection basins, sterilizers, and sterilization packaging materials for healthcare facilities.
• Waste Disposal Products (Entsorgung) Waste disposal products for medical practices including waste bags, trash cans, collection containers, and disposal boxes.
• Dr. Schumacher Descosept Sensitive Wipes 100% biodegradable, alcoholic surface disinfection wipes with limited virucidal plus efficacy for sensitive surfaces including acrylic glass, displays, and medical equipment.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Deutsche Post & DHLcoreStrategic or Co-development Partner · 1 January 2011CO2-neutral shipping partnership established since 2011. Deutsche Post and DHL invest in worldwide climate protection projects to offset carbon emissions from logistics operations, supporting Wörner Medical's sustainability commitments.
• e.optimumminorOthersElectricity provider supplying 100% renewable energy, annually certified by TÜV Nord. Partnership supports company's sustainability goals and environmental commitments.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• McKesson: McKesson is one of the largest global medical supply wholesalers and distributors, providing the benchmark scale competitor for any B2B medical supply e-commerce operator.
• Henry Schein: Henry Schein is a global incumbent distributor of medical and dental supplies serving practices, clinics, and labs — a scaled competitor with comparable product breadth and a direct B2B channel.
• B. Braun: B. Braun is a German-headquartered global medical device and pharmaceutical company with a large direct distribution and wholesaler network — both a supplier (brands stocked by Wörner) and a broad competitive incumbent.

Emerging players

• Dr. Schumacher: Dr. Schumacher is a German manufacturer of disinfectants and hygiene products sold through medical wholesalers — comparable in product mix and DACH mid-market scale to Wörner Medical's disinfection and hygiene range.
• DocMorris: DocMorris is a European online pharmacy and medical supply retailer operating a direct e-commerce channel in DACH — comparable in B2C/B2B online distribution of medical products within the same geography.
• Schülke & Mayr (Schülke): Schülke is a German specialist manufacturer of disinfectants and hygiene products carried by Wörner Medical; comparable in targeted hygiene categories and as a benchmark German mid-market medical supply brand.

Direct peers

• Sarstedt: Sarstedt is a German manufacturer/distributor of medical and laboratory consumables, overlapping with Wörner Medical's lab and practice supply offering, including sample collection and lab materials.
• PAUL HARTMANN: PAUL HARTMANN is a German medical supplies specialist (wound care, hygiene, disinfection) serving professional healthcare customers, with overlapping product categories and a comparable DACH-centric professional channel.
• P.J. Dahlhausen & Co. P.J. Dahlhausen is a German B2B medical supplies distributor covering disposables, instruments, and practice equipment — a closer SME-scaled analog to Wörner Medical's German distribution model.
• Mediq: Mediq is a European medical device and supply wholesaler with a direct-to-provider model across multiple EU countries, closely matching Wörner Medical's B2B distribution of medical supplies and devices to practices and care facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@W%C3%B6rnerMedical
• Facebookfacebook.com/p/W%C3%B6rner-Medizinprodukte-und-Logistik-GmbH-100027127855839/?locale=de_DE
• LinkedInlinkedin.com/company/woernermedical
• Instagraminstagram.com/woernermedical

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wörner Medical Gmbh