KERATIN KITS LTD

What KERATIN KITS LTD does

KERATIN KITS LTD is a privately held consumer hair care company founded in 2011 that develops and sells salt-free, sulfate-free hair care products specifically formulated to maintain Brazilian keratin treatments. The company's product portfolio targets a defined use case — prolonging and preserving the results of professional keratin smoothing services — rather than competing across the broader shampoo and conditioner market. Its formulation stance (salt-free, sulfate-free) is positioned as functional product differentiation relevant to consumers who have undergone chemical smoothing treatments and who need gentle, non-stripping maintenance products.

The business model is consistent with a direct-to-consumer and specialty-retail consumer goods company. Pricing details, distribution channels, customer segments, headcount, revenue, and ownership structure are not disclosed in available sources. The company remains private (no public ticker) and operates under its legal name KERATIN KITS LTD. No management team, partnership, certification, regulatory action, M&A, or funding event data is available in the input.

Public information density on the company is extremely low. The only accessible web presence (keratinkits.com) returned a placeholder/verification loading page rather than substantive company content, and no third-party news, investor disclosures, or industry databases surfaced funding, revenue, or strategic activity. As a result, even foundational firmographic fields (operating geographies, subsidiaries, leadership, financial performance) are not populated in the input. Any investment view on this name requires primary-source diligence before drawing conclusions on scale, growth, or strategic positioning.

Name

KERATIN KITS LTD

Legal name

KERATIN KITS LTD

Website

https://keratinkits.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

KERATIN KITS LTD is a privately held consumer hair care company, founded in 2011, that develops and sells salt-free, sulfate-free products designed to maintain Brazilian keratin treatments for end consumers and stylists.

Ownership category

akta.pro rank

Product category

Professional Hair Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

akta.pro secondary industries

Conditioners & Hair Masks (CRABABAB), Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE), Texturizers & Chemical Services (Relaxers, Perms, Keratin) (CRABABAF)

Keywords

• Keratin hair care
• Sulfate-free shampoo
• Hair treatment products
• Brazilian keratin
• Professional haircare

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Core offering

Keratin Kits develops and sells salt-free, sulfate-free hair care products specifically formulated to maintain and extend the results of Brazilian keratin treatments. The product line is targeted at consumers seeking aftercare solutions that preserve the smoothing effects of professional keratin straightening services.

Differentiator

Problem solved

Functional benefit

Products and services

• Salt-Free, Sulfate-Free Hair Care Line

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Pureology: L'Oréal-owned, 100% vegan and sulfate-free professional haircare brand. Closely comparable on 'free-from' formulation positioning and salon channel presence.
• Olaplex: Professional and consumer haircare brand built around bond-building and treatment maintenance. Direct overlap with Keratin Kits on the 'protect and extend the life of an in-salon chemical treatment' use case.
• Living Proof: Premium, science-led professional haircare brand with treatment and styling products aimed at smoothing, frizz control, and color/color-treated care.
• It's a 10: Multi-benefit haircare brand selling sulfate-free, keratin-friendly products via salons and retail. Closely comparable on ingredient philosophy and salon-channel distribution.
• Moroccanoil: Professional-leaning haircare brand anchored in treatment and styling products, including argan-oil-based smoothing and conditioning lines that compete in the same post-treatment maintenance niche.
• Davines: Italian professional haircare brand with a strong sustainability and clean-beauty identity. Overlaps on sulfate-free, treatment-led ranges targeting post-color and smoothing care.

Emerging players

• Amika: Professional and consumer haircare brand with texture, smoothing, and treatment SKUs sold via salons and DTC. Comparable on positioning, price point, and target consumer.
• Briogeo: DTC, clean-ingredient haircare brand with treatment-focused SKUs (masks, oils). Comparable on free-from formulation and direct-to-consumer go-to-market.

Broad incumbents

• CHI (Farouk Systems): Professional haircare and tool brand with a strong keratin-smoothing heritage (CHI Enviro, CHI Keratin). Directly comparable product line and salon heritage.
• Kérastase: L'Oréal-owned professional haircare brand with broad salon distribution. Overlaps with Keratin Kits through its smoothing, anti-frizz, and treatment-care product lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KERATIN KITS LTD