Gypsum
Gypsum Gallery is a Cairo-based commercial art gallery founded in 2013 that represents 13 contemporary artists from the Middle East, Europe, and the US, selling primary-market works to private collectors and major international museums through exhibitions and tier-one art fair participation.
- Company typePrivate
- Founded2013
- HeadquartersCairo, Egypt
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Gypsum does
Gypsum Gallery is a privately held commercial art gallery founded in Cairo in 2013 by curator Aleya Hamza. It represents a roster of 13 contemporary artists living and working between the Middle East, Europe, and the United States, working across painting, video, sculpture, installation, photography, and textile media. The gallery's program is oriented toward social, political, and formal inquiry, and explicitly aims to relocate progressive and investigative practices from the non-profit sector into a commercial gallery context.
The gallery makes money through primary-market sales of artworks to private collectors and institutions, supported by an extensive international art fair circuit (Frieze London, Art Basel, Art Basel Miami Beach, Art Dubai, The Armory Show, Liste Basel). It runs a single physical space in Maadi, Cairo, complemented by an Online Viewing Room (OVR), a digital moving-image series called REPLAY, a limited-editions program, a publishing arm (Gypsum Books), and a grant program (Gypsum Bursaries) with selection-committee mentors including Maha Maamoun, Mahmoud Khaled, and Yasmine El Rashidi.
The customer base is bifurcated between private collectors and major international museums and foundations, with named institutional placements including Centre Pompidou, the Metropolitan Museum, the Whitney Museum of American Art, the Guggenheim, the British Museum, Foundation Louis Vuitton, Castello di Rivoli, Barjeel Art Foundation, Sharjah Art Foundation, and Mathaf. Marketing is event-driven and earned-media-led, anchored by art fair participation, exhibition openings, and coverage in outlets such as Artnews, Forbes, and The Art Newspaper. The gallery has won the Frieze London Focus Stand Prize in both 2022 and 2023, and a Biennale Prize at the 13th Cairo International Biennale in 2019.
Gypsum firmographics
Firmographics- Name
- Gypsum
- Legal name
- Gypsum Gallery
- Website
- https://gypsumgallery.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gypsum Gallery is a Cairo-based commercial art gallery founded in 2013 that represents 13 contemporary artists from the Middle East, Europe, and the US, selling primary-market works to private collectors and major international museums through exhibitions and tier-one art fair participation.
- Ownership category
- akta.pro rank
Gypsum industry classification
Industry- Product category
- Commercial Art Gallery
- NAICS
- Art Dealers (459920), Art Dealers (45992)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where Gypsum is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
Gypsum business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Artwork Sales: Primary revenue from selling contemporary artworks by represented artists. The gallery acts as primary market seller, facilitating sales from artists to collectors and institutions.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Gypsum product offering
Product offeringCore offering
Gypsum Gallery is a commercial art gallery in Cairo that represents 13 contemporary artists working between the Middle East, Europe, and the United States. It sells primary-market artworks through physical exhibitions at its Maadi gallery space, participation in leading international art fairs, and an Online Viewing Room, and it extends its program through supporting initiatives including Gypsum Books publications, Gypsum Bursaries artist stipends, limited edition prints, and the REPLAY moving-image series.
Product overview
Gypsum Gallery operates as a single commercial art gallery with multiple complementary programs and services. The core offering is gallery representation of contemporary artists and physical exhibitions at their Cairo location. Supporting offerings include Gypsum Books (publications), Gypsum Bursaries (artist grant program), Online Viewing Room (digital access), Limited Editions (collectible works), and REPLAY (moving image series). The gallery also participates extensively in international art fairs to promote represented artists. The gallery represents 13 artists working across diverse media including painting, video, sculpture, installation, photography, and textile works.
Differentiator
Problem solved
Functional benefit
Brands
- Gypsum Books: A publishing initiative by the gallery
- Gypsum Bursaries
- OVR (Online Viewing Room)
- REPLAY
Products and services
- Gypsum Gallery (Contemporary Art Gallery) Commercial art gallery in Cairo (Maadi) representing 13 contemporary artists working between the Middle East, Europe, and the United States, presenting solo and group exhibitions, selling primary-market artworks to collectors and institutions, and participating in leading international art fairs.
- Gypsum Books A publishing initiative by the gallery that produces artist publications and books, supporting the documentation and dissemination of artistic practices represented by the gallery.
- Gypsum Bursaries A stipend and advisory support program offered to visual artists to support the realization of artist publications, pairing awardees with mentors from a selection committee. The 2022-2023 inaugural edition awarded EGP 40,000 per awardee.
- Limited Editions Limited edition artworks and prints made available to collectors, providing exclusive access to editioned works by the gallery's represented artists.
- REPLAY (Moving Image Series) A moving-image series dedicated to online presentations of films and video works by represented artists, recirculating pieces usually encountered only within exhibition settings for broader public viewing.
Companies that use Gypsum
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Gypsum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gypsum partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Gypsum Bursaries Selection CommitteecoreSecond edition of Gypsum Bursaries with selection committee composed of Maha Maamoun, Mahmoud Khaled and Yasmine El Rashidi. Awardees received EGP 40,000 along with advisory support.
- Selection Committee Mentors (Maha Maamoun, Mahmoud Khaled, Yasmine El Rashidi)coreGypsum Bursaries program pairs awardees with mentors from the selection committee including artist Maha Maamoun, artist Mahmoud Khaled, and writer Yasmine El Rashidi for the 6-month bursary program.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Gypsum competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Gypsum social profiles
Digital presenceGypsum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gypsum leadership team
Management profileNumber of profiles
Profiles4 records
Gypsum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gypsum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gypsum
What does Gypsum do?
Gypsum Gallery is a commercial art gallery in Cairo that represents 13 contemporary artists working between the Middle East, Europe, and the United States. It sells primary-market artworks through physical exhibitions at its Maadi gallery space, participation in leading international art fairs, and an Online Viewing Room, and it extends its program through supporting initiatives including Gypsum Books publications, Gypsum Bursaries artist stipends, limited edition prints, and the REPLAY moving-image series.
Is Gypsum a public or private company?
Gypsum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gypsum founded?
Gypsum was founded in 2013. It employs 1 to 10 people.
Where is Gypsum based?
Gypsum is headquartered in Cairo, Egypt, in the Africa region.
How does Gypsum make money?
One revenue line is on record: artwork Sales.
Does Gypsum have an API?
No public API is recorded for Gypsum.
What industry is Gypsum in?
Gypsum's product category is Commercial Art Gallery. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 459920 and its SIC code is 7330.