Nursery & Garden Industry NSW & ACT

What Nursery & Garden Industry NSW & ACT does

Nursery & Garden Industry NSW & ACT (trading as GINA, legal entity Greenlife Industry NSW & ACT Ltd) is the peak representative body for the nursery and garden industry across NSW and ACT. Headquartered in Kenthurst, NSW, it operates as an industry-led, not-for-profit, membership-based organization serving growers and producers, wholesalers and plant hirers, retailers, landscapers and florists, allied traders, service providers, and students. Members range from small family operations to multinational corporations. The organization's primary function is industry representation, networking, training, and the operation of trade-only procurement events for greenlife and allied nursery supplies across NSW and ACT.

GINA's revenue is generated from five streams: tiered annual membership subscriptions (Single Business Owner, Trading Member up to 5 FTE, Enterprise Member 6–20 FTE, Corporate Member over 20 FTE, and a Student Member), Trade Day event standholder and sponsor registrations across Sydney, Northern Rivers (Alstonville), and Mid North Coast (Taree), chemical training and professional development courses, advertising in the N&G News Magazine and on the website, and jobs-board listings. The product surface spans member services (membership tiers, Find a Member directory by postcode/business type/product category), events (Trade Days, Business Essentials Day, Networking Dinners, the Botanical Ball Awards & Gala Dinner), digital tools (the Skills Tracker: Green Thumb Pro mobile app for credential tracking, a Carbon Calculator under the Cooling Our Planet initiative, an industry jobs portal), training (chemical handling and other professional development), content (Together We Grow blog, N&G News Magazine, a Spotify podcast), and advocacy/policy work connected to national bodies Greenlife Industry Australia (GIA) and Hort Innovation Australia.

GINA's go-to-market is community-led and event-driven, with Trade Days serving as the primary engagement and revenue channel complemented by tiered membership acquisition through the website, social channels, and the magazine. The underlying technology stack is conventional — no proprietary core platform is disclosed, the website runs on HubSpot CMS, events are registered through Humanitix, and media presence spans Facebook, LinkedIn, Instagram, YouTube, TikTok, and Spotify. No AI/ML capabilities, patents, or proprietary data assets are disclosed in the input data, and no funding rounds, headcount, or financial figures have been disclosed.

Name

Nursery & Garden Industry NSW & ACT

Legal name

Greenlife Industry NSW & ACT Ltd

Website

https://ngina.com.au

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

GINA (Greenlife Industry NSW & ACT Ltd) is the peak not-for-profit industry body for NSW and ACT's nursery and garden industry. It provides tiered membership, Trade Day events, training, advocacy, and digital tools to growers, wholesalers, retailers, landscapers, and allied traders.

Ownership category

akta.pro rank

Product category

Industry Association Services

NAICS

Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)

akta.pro secondary industry

Greenhouse, Nursery & Horticulture Labor Staffing (AFACAHAI)

Keywords

• Horticulture industry association
• Nursery trade events
• Industry membership programs
• Greenlife industry advocacy
• Horticultural training services

Headquarters

HQ city

Nelson

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual or monthly membership fees with tiered pricing based on business size (Single Business Owner, Trading Member, Enterprise Member, Corporate Member, Student Member). Monthly instalments include 5% surcharge. Pro rata rates applied for new members joining partway through the year.
2. Trade Day Events: Trade Day events connect growers with buyers, generating revenue through standholder and sponsor registrations. Events held in Sydney, Northern Rivers, and Mid North Coast locations.
3. Training Programs: Chemical training and professional development programs offered to members and industry professionals.
4. Advertising: N&G News Magazine and website advertising opportunities for industry partners and members.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Greenlife Industry NSW & ACT Ltd (GINA) operates as the peak representative body for the nursery and garden industry in NSW and ACT, delivering a tiered membership program, trade-only plant market events in Sydney, Northern Rivers and Mid North Coast, chemical and professional development training, industry publications (N&G News Magazine), a member directory, a jobs portal, and advocacy on behalf of growers, wholesalers, retailers, landscapers and allied traders.

Product overview

GINA (Greenlife Industry NSW & ACT Ltd) operates as a peak representative body for the nursery and garden industry in NSW and ACT. The organization offers a membership-based platform with multiple service offerings: GINA Membership provides tiered access to industry benefits; Trade Day Events facilitate trade-only plant markets across Sydney, Northern Rivers, and Mid North Coast; the Industry Jobs Portal connects employers with horticulture professionals; Find a Member Directory enables business discovery; and the Skills Tracker Green Thumb Pro App tracks professional credentials. Additional offerings include N&G News Magazine, Chemical Training programs, Carbon Calculator tools, and an Events Calendar for professional development. The organization is structured as a not-for-profit industry association rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• GINA Membership Tiered annual membership program for the nursery and garden industry with five tiers (Single Business Owner, Trading Member, Enterprise Member, Corporate Member, Student Member), granting access to networking, trade days, training, industry representation and N&G News Magazine.
• Trade Day Events Trade-only plant market events connecting NSW and ACT growers and suppliers with buyers, held across Sydney, Northern Rivers (Alstonville Showground) and Mid North Coast (Taree Showground), with pre-registration and on-the-day registration.
• Chemical Training Chemical handling and safety training program delivered at the Kenthurst office and across regional NSW for nursery, garden and horticulture industry members and professionals.
• Industry Jobs Portal Online jobs board connecting employers in the nursery, gardening and horticulture industry in NSW and ACT with job seekers, featuring job listings and career resources.
• Skills Tracker: Green Thumb Pro App Mobile application for nursery and horticulture professionals to track skills, training and professional development credentials.
• Find a Member Directory Online directory enabling searches for GINA members across Australia by postcode, distance, business type (Production, Wholesale, Retail, Allied) and product categories, distinguishing trade-only and public-facing members.
• N&G News Magazine Industry magazine publication distributed to members, providing news, features and industry updates for the nursery and garden sector, with advertising opportunities for industry partners.
• Carbon Calculator Environmental tool supporting the Cooling Our Planet initiative that helps nursery and garden industry members calculate and manage their carbon footprint.

Named customers8 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Garden City PlasticsminorOthersIndustry partner listed on GINA's partner page. Provides plastic products for the nursery and garden industry.
• NuFloraminorOthersIndustry partner listed on GINA's partner page. Associated with the nursery and garden industry.
• Evergreen ConnectminorOthersIndustry partner listed on GINA's partner page. Provides connectivity solutions for the greenlife industry.
• Syngenta OrnamentalsminorOthersIndustry partner listed on GINA's partner page. Global agriscience company providing ornamental plant protection and seeds solutions.
• Ball AustraliaminorOthersIndustry partner listed on GINA's partner page. Major supplier of seeds, cuttings, and young plants to the Australian nursery industry.
• MoshieminorOthersIndustry partner listed on GINA's partner page. Recruitment services for the nursery and horticultural industry.
• Learning SphereminorOthersIndustry partner listed on GINA's partner page. Provides training and professional development services.
• Lederman Insurance ServiceminorOthersInsurance partner providing services to GINA members. Listed under Industry Partners section.
• Greenlife Industry Australia (GIA)coreStrategic or Co-development PartnerNational representative body for the greenlife industry in Australia. GINA is connected to GIA as part of the national industry representation network.
• Hort Innovation AustraliacoreStrategic or Co-development PartnerResearch and development corporation for the Australian horticulture industry. GINA works with Hort Innovation on industry initiatives.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AmericanHort: US national trade association for the horticulture industry, combining grower, landscape, and retail membership. Closest international analogue to GINA in terms of peak-body advocacy, events, and member services model.
• Hort Innovation Australia: Australia's horticulture R&D and marketing corporation. While broader in scope than GINA, Hort Innovation is a core strategic partner and overlaps significantly in serving Australian growers with research, training, and industry-wide initiatives.
• Horticultural Trades Association (HTA): UK trade association for garden retailers, growers, and suppliers. Comparable to GINA in delivering events, training, and member benefits to a national nursery/garden industry constituency.

Direct peers

• Greenlife Industry Australia (GIA): National peak representative body for the Australian greenlife industry. GIA is the national-level counterpart to GINA, sharing the same membership-based, industry-representation model and overlapping member base across growers, wholesalers, and retailers.

Regional players

• Nursery & Garden Industry Queensland (NGIQ): State-based peak body for the nursery and garden industry in Queensland. Comparable to GINA in structure, membership tiers, and trade-day/events offering, but operates in a different Australian state without direct geographic overlap.
• Nursery & Garden Industry Victoria (NGIV): Victorian state peak body for the nursery and garden industry. Operates the same association model — membership, events, advocacy, training — as GINA but serves Victoria, providing a structural peer benchmark rather than a direct competitor.

Emerging players

• Australian Institute of Horticulture (AIH): National professional body for qualified horticulturists. Comparable in serving horticulture professionals with membership, accreditation, and professional development — directly relevant to GINA's Student and training offerings.
• Landscape Queensland (LQ): Queensland-based industry body representing landscape professionals with adjacent overlap to GINA's landscaper members. Compares as an adjacent industry-association peer with partial membership overlap in landscaping services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCPzSOjJA9X7XwHSgaHHSUCQ
• Facebookfacebook.com/NurseryGardenIndustryNSWACT
• LinkedInlinkedin.com/company/greenlife-industry-nsw-act
• Instagraminstagram.com/ngina_nswandact
• TikToktiktok.com/@ngina_nswandact?is_from_webapp=1&sender_device=pc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nursery & Garden Industry NSW & ACT