Nova Saúde

What Nova Saúde does

Nova Saúde Produtos Médico-Hospitalares is a regional Brazilian retailer of medical, hospital, and personal-care products headquartered in Campo Grande, Mato Grosso do Sul, with secondary operations in Ponta Porã. The company sells a diversified assortment of medical equipment, mobility aids, and consumables—including wheelchairs, crutches, walkers, hospital beds, nebulizers, incontinence products, baby care items, massage devices, and dermatological skin barriers—sourced from third-party brands such as Mercur, Jaguaribe, G-Tech, 3M, and Zimex. The business operates a physical retail store in central Campo Grande, a WhatsApp-based direct-sales channel, and a Tray-platform e-commerce storefront (novasaude.com.br), serving individual consumers, healthcare professionals, and parents of infants across Mato Grosso do Sul.

The business operates a direct-to-consumer hardware-sales model with unit prices ranging from approximately R$8.50 (pill organizers) to R$10,304 (hospital beds), supported by credit-card installment plans, PIX, and Mercado Pago. A secondary managed-services revenue stream is generated through daily and monthly rental of hospital equipment—primarily wheelchairs and hospital beds—launched in 2022. The legal entity is NOVA SAUDE PRODUTOS MEDICOS EIRELI, founded around 1975 per available material, and the company remains privately held with no outside investment, parent company, or public-market listing disclosed.

The underlying technology is commodity retail infrastructure (Tray e-commerce, WhatsApp messaging, conventional payment processors) rather than proprietary software or data assets; competitive advantage, to the extent it exists, derives from local brand familiarity built over five decades, the convenience of an omnichannel store-plus-digital model in a regional market, and the depth of multi-brand assortment across mobility, respiratory, dermatological, and infant-care categories.

Name

Nova Saúde

Legal name

NOVA SAUDE PRODUTOS MEDICOS EIRELI

Website

https://novasaude.com.br

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Nova Saúde is a regional Brazilian retailer of medical, hospital, and personal-care products serving individual consumers, healthcare professionals, and parents in Mato Grosso do Sul via a physical store, WhatsApp sales, and e-commerce, with adjacent hospital-equipment rental.

Ownership category

akta.pro rank

Product category

Medical & Hospital Supplies Retail

NAICS

Home Health Equipment Rental (532283)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Medical & Mobility Device Leasing (Consumer) (FSAKANAJ)

Keywords

• Medical supplies retail
• Hospital equipment sales
• Mobility aids
• Home healthcare products
• Medical equipment rental

Headquarters

HQ city

Campo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Retail sale of medical-hospital products including wheelchairs, crutches, walkers, cushions, therapeutic equipment, personal care items, and wellness products through e-commerce and physical store.
2. Equipment Rental: Rental of hospital equipment including beds, wheelchairs, and other medical devices on daily or monthly basis for home care and recovery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Nova Saúde Produtos Médico-Hospitalares is a Brazilian retailer that sells medical-hospital products and equipment for home care, recovery, mobility, respiratory care, comfort, baby care, and general wellness through its e-commerce platform novasaude.com.br and physical retail stores in Campo Grande and Ponta Porã. The company also rents hospital equipment such as beds, wheelchairs, and related devices on daily or monthly terms.

Product overview

Nova Saúde Produtos Médico-Hospitalares is a Brazilian e-commerce platform specializing in medical and hospital supplies. The company offers a diverse portfolio of health and wellness products organized into four main categories: Conforto e Bem-Estar (Comfort and Well-being) including pillows, cushions, thermal bags, diffusers, humidifiers, massage devices, and sports equipment; Profissionais da Saúde (Health Professionals) covering medical devices and disposables; Equipamentos Hospitalares (Hospital Equipment) featuring wheelchairs, crutches, and walkers; and Cuidados Gerais (General Care) encompassing medication accessories, body care, foot care, baby care, wound dressings, diapers, inhalers, medical stockings, oral health, thermometers, and supplements. The store features branded products from manufacturers like Jaguaribe, Mercur, G-Tech, 3M, Copespuma, bluem, Incoterm, Zimex, Salvapé, and others. Nova Saúde also offers equipment rental services for hospital equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobility Equipment — Wheelchairs Manual wheelchairs in steel and aluminum frames, supporting 100kg to 120kg, with ergonomic design, adjustable leg rests, padded seats, and swivel front wheels, for individuals with mobility limitations and post-surgery recovery.
• Crutches and Walkers Aluminum and anodized aluminum crutches available in adult and pediatric sizes, including axillary, Canadian (forearm), articulated, and fixed pediatric models, plus a 3-in-1 articulated walker, for users needing mobility support during injury recovery or chronic mobility limitations.
• Bath Chairs Bath chairs with metal or aluminum structures, supporting up to 130kg, featuring anatomical non-slip seats with hygienic openings, adjustable height, and ergonomic backrests, for elderly and mobility-limited users requiring safe bathing.
• Respiratory Care — Nebulizers and Humidifiers Mesh nebulizers for respiratory treatment and air humidifiers for allergy relief, for individuals with respiratory conditions and allergy sufferers.
• Comfort and Wellness — Cushions, Pillows, and Massage Devices Products for comfort and well-being including viscoelastic lumbar cushions, pillows, thermal bags, diffusers, essential oils, massage devices, massage creams, and sports/fitness equipment, for individuals seeking home comfort, pain relief, and wellness.
• Wound Care and Skin Protection Barrier creams and sprays for skin protection against bodily fluids, including 3M Cavilon durable barrier cream, Cavilon no-sting spray (effective up to 72 hours), and Dermamon cream with micronized zinc oxide, for incontinence-associated dermatitis prevention and wound care in elderly, baby, and incontinence patients.
• Adult Incontinence Products Adult diapers for urinary incontinence management, for elderly and incontinence patients requiring daily hygiene products.
• Baby and Maternal Care Products Products for baby care including nasal washing kits with fun animal designs, diaper rash prevention creams, and other infant comfort items, for parents and caregivers of infants and young children.
• Physiotherapy and Orthopedic Products Physiotherapy and orthopedic supplies including scoliometers for spinal curvature measurement, immobilizing slings, post-surgical vests for abdominal surgeries, liposuction, cesarean, and rib fractures, and postural correctors, for post-surgery patients and physiotherapy patients.
• Hospital Equipment Rental Service Rental of hospital equipment such as beds, wheelchairs, and other medical devices on daily or monthly terms, for individuals needing temporary home care equipment during recovery or post-operative periods.
• Oral Health and Medication Accessories Oral care products such as low-abrasiveness oral cream for implants and veneers, plus medication accessories including 3-in-1 pill cutters, splitters, and crushers with storage compartments, for individuals with dental implants, veneers, or medication management needs.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TheramartminorChannel Partner/ Reseller/ DistributorTheramart is a brand carried by Nova Saúde, sold through their retail and e-commerce channels.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Empório Hospitalar: Brazilian e-commerce platform specializing in hospital and medical equipment for healthcare professionals and end consumers. Directly comparable to Nova Saúde in category mix and direct-to-consumer + professional buyer model.
• Medicinália Hospitalar: Brazilian e-commerce retailer of medical-hospital supplies and equipment, offering a multi-category catalog of mobility, respiratory and clinical products online. Directly comparable to Nova Saúde as a regional/national online medical supply retailer serving both consumers and healthcare professionals.
• Lojas Ortopédicas (Ortopedia Brasil): Brazilian orthopedic and mobility equipment retailer selling wheelchairs, crutches, walkers and home-care devices through physical stores and online channels. Comparable to Nova Saúde in mobility product mix and B2C orthopedic retail model.
• Cirúrgica Brasil (Cirúrgica São Paulo): Brazilian retailer/distributor of medical-hospital and surgical supplies with both online and physical presence. Comparable to Nova Saúde in product breadth across medical disposables, instruments and home-care equipment.

Others

• G-Tech: Brazilian manufacturer of consumer health devices (nebulizers, humidifiers, thermometers) carried by Nova Saúde. Relevant as a brand supplier rather than direct retail competitor.
• Mercur: Major Brazilian manufacturer of mobility, orthopedic and wellness products (crutches, walkers, massage devices). Comparable as a supplier in Nova Saúde's catalog rather than a competitor; relevant for understanding the supplier/brand landscape.
• Hospitalar (trade fair / organizer): Major Latin American medical equipment and hospital supplies trade fair and ecosystem organizer in Brazil. Relevant as an adjacent industry participant that connects Nova Saúde's buyer/supplier ecosystem rather than as a direct competitor.
• 3M Brasil: Multinational manufacturer of medical and wound-care products (e.g., Cavilon barrier creams) sold through Nova Saúde's catalog. Comparable as a major brand supplier and adjacent participant in the same end markets.

Regional players

• Dental Brasil: Brazilian dental supplies and small medical equipment retailer operating primarily in select regions with strong professional-buyer focus. Comparable to Nova Saúde in retail-channel structure though narrower in category (dental-led).

Broad incumbents

• Lifemed: Established Brazilian medical products company with a broader portfolio spanning equipment, disposables and home-care products. Comparable to Nova Saúde at the category-overlap level, but with materially greater scale and brand reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/novasaude.ms
• LinkedInlinkedin.com/company/nova-saude

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Saúde