Koler Financial Group

What Koler Financial Group does

Koler Financial Group is a privately held, family-owned financial advisory firm headquartered at 6400 Pearl Road in Parma Heights, Ohio. Founded in April 1972 by Alex and Donna Koler, the firm has operated continuously for more than 50 years and is currently led by second-generation family members Gerald M. Koler (President), Donna M. Koler (Vice President of Operations), Michael A. Koler (Vice President of Financial Strategies), and David W. Koler (Vice President), together with David M. Stollings (Vice President of Tax Strategies). It serves more than 3,500 individual and family households, with a primary concentration in Northeast Ohio and a regulatory footprint that extends to 38 states via its affiliation with Osaic Wealth, Inc.

The firm delivers a unified suite of five core services: retirement planning, insurance (life, health, disability, long-term care), estate planning, investment management, and tax planning and preparation. Securities and investment advisory services are delivered through Osaic Wealth, Inc. (member FINRA/SIPC), under which Koler advisors are registered as representatives and investment adviser representatives. The team holds multiple CFP® designations, IRS-recognized tax practitioner credentials, and collectively brings decades of experience to a comprehensive, integrated planning model. No proprietary technology platform is disclosed; the firm describes its use of technology in general terms ("cutting-edge technology and information systems") and does not evidence any in-house AI/ML capabilities.

Revenue is generated through a combination of recurring advisory fees on managed assets, commissions on insurance and investment products sold, and fees for tax preparation services. Pricing is not publicly disclosed and is structured on a per-client basis. Go-to-market is relationship-led: client referrals, community involvement (church bulletins, local chambers, Rotary), educational content (blog, social channels across Facebook, Twitter, LinkedIn, Instagram, YouTube, Vimeo, Tumblr), local press coverage, and the firm's long-running Annual Fall Seminar series (53rd edition held in October 2025). The firm has no external investors, no disclosed funding, no M&A activity, and no subsidiaries, and operates as a single-office practice with 1-10 total employees.

Name

Koler Financial Group

Legal name

Koler Financial Group

Website

https://kolerfinancialgroup.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Koler Financial Group is a family-owned financial advisory firm in Parma Heights, Ohio, founded in 1972, that provides retirement planning, insurance, estate planning, investment management, and tax preparation services to more than 3,500 individuals and families in Northeast Ohio and 38 states.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industries

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE), Investment Management Advisory (RIA) (FSAEAAAB)

Keywords

• Financial planning services
• Retirement planning
• Investment management
• Insurance products
• Tax preparation

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Financial Advisory and Planning Fees: The firm provides comprehensive financial planning services including retirement planning, investment management, insurance products, estate planning, and tax planning. Revenue is generated through a combination of advisory fees, commissions on insurance and investment products sold, and fees for tax preparation services. Services are provided through Osaic Wealth, Inc., a registered investment adviser and broker-dealer.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Koler Financial Group is a family-owned financial advisory firm that provides individuals and families with a unified suite of financial planning services: retirement planning, insurance (life, health, disability, long-term care), estate planning, investment management, and income tax planning and preparation. Securities and investment advisory services are delivered through the firm's affiliation with Osaic Wealth, Inc., member FINRA/SIPC, while the firm focuses on personalized, relationship-based planning for its 3,500+ clients.

Product overview

Koler Financial Group is a financial advisory firm offering a unified suite of financial planning services. The company provides five interconnected core services: Retirement Planning, Insurance Services (Life, Health, Disability, Long-Term Care), Estate Planning, Investment Management, and Tax Planning and Preparation. These services are designed to work together to help individuals and families establish and reach their financial goals over their lifetime. The firm serves more than 3,500 customers in Northeast Ohio and has been operating since 1972.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Planning

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Edward Jones: Large national financial advisory firm with a relationship-based, branch-level model serving individuals and families. Highly comparable to Koler in target customer (retail investors, retirees), comprehensive planning offering, and community-rooted local presence.
• Northwestern Mutual: Financial services firm offering planning, investments, and insurance through a network of local advisors. Comparable to Koler in the integration of insurance products with retirement and estate planning for individual clients.
• Fisher Investments: Private investment management firm serving individuals and families with portfolio management and retirement planning. Comparable to Koler in wealth management focus on individuals, though operating at substantially larger scale.
• Ameriprise Financial: Diversified financial services firm with a large advisor network providing retirement, investment, insurance, and estate planning. Comparable to Koler in comprehensive planning scope and individual-client focus.
• Cetera Financial Group: Independent broker-dealer and RIA platform supporting affiliated advisors with planning, investment, and insurance offerings. Comparable to Koler as a competitor within the Osaic-adjacent IBD universe serving similar advisor practices.

Emerging players

• Personal Capital (now Empower Personal Dashboard): Digital-first wealth management and financial planning platform targeting retail investors. Comparable to Koler in offering holistic financial planning, with a tech-forward model that competes for the same client demographic.

Broad incumbents

• Charles Schwab (Schwab Wealth Advisory): Large broker-dealer offering both self-directed and advisory wealth services through digital and hybrid channels. Comparable to Koler in serving retail investors seeking retirement and investment management, with significantly greater scale and technology investment.
• Waddell & Reed (Macquarie Asset Management): Legacy broker-dealer and RIA platform focused on retail financial planning. Comparable to Koler in advisor-led model serving middle-market households, now part of a larger asset management parent.
• Fidelity Wealth Services: Major wealth management franchise offering investment advisory, retirement planning, and financial guidance to individuals. Comparable to Koler in target customer and core service set, with substantially larger AUM and digital capabilities.

Regional players

• H&R Block: National tax preparation chain with expanded financial services offerings. Comparable to Koler specifically in the tax planning and preparation service line, though broader in scope and not focused on wealth advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/koler-financial-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koler Financial Group