Nina Bakery Europe B.v.

What Nina Bakery Europe B.v. does

Nina Bakery Europe B.v. is the European commercial arm of the Israeli specialty bakery Nina Bakery Haifa, operating from a cold store and sales office in Echt, Netherlands. The company produces and distributes a fully baked, frozen, artisanal pita bread portfolio - including round, oval, oblong, laffa, cocktail, and one-bite formats in wheat and whole wheat variants, plus breadsticks - made using a stone oven, slow baking process with sourdough and a clean-label recipe of flour, water, salt, yeast, and fibers. After baking, pita is shock frozen to preserve flexibility post-defrost, enabling foodservice operators to defrost and serve a fresh-tasting product without on-premise baking.

The company serves two B2B channels across the European market: foodservice (restaurants, hotels, catering, and airline catering) and retail/cash-and-carry. Sales are event-driven and relationship-led, anchored by recurring trade show participation at Anuga (2013, 2015, 2025) and supported by direct sales outreach, a downloadable brochure, email newsletter, and Facebook/LinkedIn presence. The product range is BRC, Kosher, and Halal certified, and the company also offers private-label and customized spec production (weight, dimension, packaging, mezonot recipes) for retail partners. European operations are run by Marlies Wolters (Sales) and Kris Aben (Marketing & Customer Service), in close cooperation with the parent company Nina Bakery Haifa, which was founded by Nasri Nehmeh in Haifa in 1936 and is now led by the second generation of the Nehmeh family.

Name

Nina Bakery Europe B.v.

Legal name

Nina Bakery Europe B.v.

Website

https://ninabakery.eu

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

1–10 employees

Short description

Nina Bakery Europe B.v. is a Dutch subsidiary of Israeli family bakery Nina Bakery, producing and distributing fully baked frozen artisanal pita bread (stone oven, sourdough, shock frozen) from a cold store in Echt to foodservice and retail customers across Europe.

Ownership category

akta.pro rank

Product category

Artisanal Frozen Bakery Products

NAICS

Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Bakery Products Manufacturing (AFAKAAAF)

akta.pro secondary industries

Frozen & Par-Baked Bakery Production (THAFAFAK), Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)

Keywords

• Artisanal pita bread
• Frozen flatbread products
• Stone oven baking
• Foodservice bakery supply
• Private label bakery

Headquarters

HQ city

Echt

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Foodservice pita products: B2B sales of artisanal pita bread to foodservice operators throughout Europe
2. Retail pita products: B2B sales of pita products to retail and cash & carry customers
3. Private label production: Custom production for private labels with customized weight, dimension or packaging upon specific requests. Also produces mezonot recipe products on special request.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Nina Bakery Europe produces and distributes artisanal stone-oven baked pita bread and Arabic flatbreads, supplying fully baked, shock-frozen products to foodservice operators and retail/cash & carry customers throughout Europe from its cold store in Echt, the Netherlands. The product range spans cocktail-sized to XL pita (6 cm–18 cm) in round, oval, and oblong shapes, available as wheat or whole wheat, including laffa, breadsticks, and the newest Za'atar cocktail pita.

Product overview

Nina Bakery Europe is a producer of artisanal pita bread and Arabic flatbreads, operating from a cold store in the Netherlands to supply the entire European market. The product portfolio consists of stone oven baked pita bread in various sizes (from cocktail 6cm to XL 18cm), shapes (round, oval, oblong), and formats (wheat and whole wheat). Core products include Nina Laffa (medium and mini), Nina Large, Medium, Cocktail, One Bites, Oval variants, and Wheat Breadsticks. The newest addition is the Nina Pita Za'atar Cocktail with Za'atar herbs. All products are supplied fully baked frozen, maintaining the taste and texture of freshly baked bread after defrosting. Products are available for both foodservice and retail/cash & carry channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Nina Laffa Medium Stone oven baked laffa bread with 25 cm diameter, suitable for foodservice applications. Fully baked and shock frozen after baking to preserve flexibility and taste.
• Nina Laffa Mini Smaller stone oven baked laffa bread with 18 cm diameter, supplied fully baked frozen.
• Nina X-Large Pita Extra large stone oven baked pita bread with 18 cm diameter and 200g weight, supplied fully baked frozen.
• Nina Large Pita Large stone oven baked pita bread with 15 cm diameter and 100g weight, supplied fully baked frozen.
• Nina Large Thin Pita Large thin stone oven baked pita bread with 15 cm diameter and 80g weight, supplied fully baked frozen.
• Nina Medium Pita Medium stone oven baked pita bread with 14 cm diameter and 80g weight, supplied fully baked frozen.
• Nina Cocktail Pita Small cocktail pita with 6 cm diameter and 18g weight, shock frozen after baking for perfect flexibility, ideal for catering and appetizers.
• Nina One Bites One-bite sized pita with 4.5 cm diameter and 7g weight, supplied fully baked frozen for canape and appetizer applications.
• Nina Whole Wheat Medium Pita Whole wheat stone oven baked pita bread with 14 cm diameter and 80g weight, supplied fully baked frozen.
• Nina Oval Medium Pita Oval shaped stone oven baked pita bread with 18 x 10 cm dimensions and 80g weight, supplied fully baked frozen.
• Nina Oval Pita Standard oval pita bread with 20 x 11 cm dimensions and 100g weight, supplied fully baked frozen.
• Nina Whole Wheat Oval Pita Whole wheat oval pita bread with 20 x 11 cm dimensions and 100g weight, supplied fully baked frozen.
• Nina Breadsticks Wheat Wheat breadsticks measuring 20 x 2.5 cm at 28g weight, latest innovation in wheat za'atar breadsticks, supplied fully baked frozen.
• Nina Pita Za'atar Cocktail Cocktail pita with Za'atar herbs baked in the dough, 6 cm diameter and 18g weight, shock frozen after baking for perfect flexibility. Designed for airline catering and fine dining lounge bars.
• Nina Za'atar Breadstick Za'atar flavored breadsticks measuring 20 x 2.5/3 cm, packaged for retail channel.
• Nina Dark Breadsticks Dark breadsticks measuring 20 x 2.5/3 cm, packaged for retail channel.
• Private Label Pita Production Custom production of pita products for private labels with tailored weight, dimension, or packaging upon specific requests, including mezonot recipe products.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bridor: French frozen bakery manufacturer (part of Le Duff Group) specializing in artisan-style breads and viennoiserie for European foodservice and retail. Comparable to Nina Bakery on frozen, artisan-positioned B2B bakery, with much wider SKU and customer breadth.
• Délifrance: French frozen and par-baked bakery supplier serving European foodservice and retail with breads, viennoiserie, and snack products. Comparable to Nina Bakery in channel (B2B foodservice/retail) and category (frozen baked goods), but at much larger scale and with broader SKU coverage.
• Vandemoortele: Belgian group producing a broad portfolio of frozen bakery products (breads, viennoiserie, patisserie) for European foodservice and retail. Directly comparable to Nina Bakery in the frozen-B2B bakery category, but operates at significantly larger scale and with a much wider product range.
• Aryzta: Swiss-listed frozen-bakery group with major European and North American operations producing breads, rolls, and sweet baked goods for foodservice and retail. Comparable to Nina Bakery as a frozen-B2B bakery peer, though at vastly larger scale and with broader geographic reach.
• La Lorraine Bakery Group: Belgian family-owned frozen and fresh bakery group producing breads, viennoiserie, and patisserie for European foodservice and retail. Highly comparable to Nina Bakery on channel and category, with overlapping ethnic and artisan positioning but a substantially larger portfolio and footprint.

Direct peers

• Joseph's Bakery: US-based manufacturer of flatbreads including pita, lavash, and wraps sold through retail and foodservice channels. Highly comparable to Nina Bakery as a flatbread specialist with similar B2B/retail channel mix and ethnic-cuisine positioning, though concentrated in North America rather than Europe.

Regional players

• Panavi: Spanish frozen flatbread and pita manufacturer supplying European foodservice and retail. Direct product overlap with Nina Bakery (frozen pita/flatbread, B2B channels), with a primarily Iberian regional footprint that overlaps with Nina's wider European distribution.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/545061185605748
• LinkedInlinkedin.com/in/marlies-wolters-75a50317

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nina Bakery Europe B.v.