NAIMA JPS

What NAIMA JPS does

Naima Jewish Preparatory School (Naima JPS) is an independent preparatory school and registered charity (Charity 289066) located at 21 Andover Place in the Maida Vale area of London, United Kingdom. Founded in 1983 by Rabbi Dr Abraham Levy OBE, Spiritual Head of the Spanish and Portuguese Jews' Congregation, the school is the first Sephardi school opened in England in 100 years and operates from Pre-Nursery (age 2-3) through Year 6 (age 10-11), preparing pupils for secondary transfer via 11+ assessments. The school serves families seeking combined high-quality secular and Jewish Studies education, with admissions restricted to children who are Jewish according to Halachah and open to both Sephardi and Ashkenazi pupils.

The school's core product is an integrated curriculum combining a secular programme (English, Maths, Science, Humanities, Computing & Digital Learning organised across Digital Creativity, Computer Science, and Digital Literacy strands, Art, and PSHEE) with a comprehensive Jewish Studies programme aligned to Sephardi tradition. Enrichment is delivered through a STEAM Club, Forest School outdoor learning, a 'Things to Do' activity programme, and pastoral provision that includes specialist counsellors and therapists. The site was substantially rebuilt in 1998 with a new assembly hall, Synagogue, mikveh, library, music rooms, ICT suite, sports hall, dining room, art/science room, additional classrooms, and a redesigned playground. The school is regulated by the Independent Schools Inspectorate, most recently inspected successfully under Framework 23 in November 2025.

Commercially, the school operates as a non-profit charity dependent on tuition fees, voluntary donations, and community fundraising through the Parents' Association. Termly tuition for 2025/26 is £5,725 (VAT Exempt) for Pre-Nursery and Nursery, rising to £5,995 (Gross £7,194) from Reception upwards, with a £150 voluntary security donation add-on and scholarships/bursaries available following assessment with the Head. Distribution is direct: a formal admissions process including parent and pupil interviews with the Headmaster, marketed via the school's website, virtual tour, community events, and word-of-mouth within the London Jewish community. The school reports no venture capital, private equity, or corporate parent ownership and serves a single geographic market (London).

Name

NAIMA JPS

Legal name

Naima Jewish Preparatory School

Website

https://naimajps.org.uk

Company type

Private

Founded year

1983

Operating status

Operating

Short description

Naima Jewish Preparatory School is an independent London-based charity school (Charity 289066) founded in 1983, providing combined secular and Jewish Studies education for Halachah-compliant Jewish children from Pre-Nursery through Year 6, preparing pupils for senior school transfer.

Ownership category

akta.pro rank

Product category

Independent Primary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJABAG

International/Global Curriculum Schools (IB, Cambridge, etc.)

Education/K–12 / Primary & Secondary Education/Private & Independent K–12 Schools

SECONDARYEDACADAH

Faith-Based Early Learning Academies

Education/Early Childhood Education/Early Learning Academies & Montessori/Reggio/Steiner Programs

Keywords

• Independent preparatory school
• Jewish primary education
• Faith-based schooling
• Primary education services
• Sephardi education

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Tuition Fees: Termly tuition fees for Pre-Nursery, Nursery, and Reception onwards, plus voluntary security donations. Additional scholarships and bursaries available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Naima Jewish Preparatory School (NAIMA JPS) is an independent charitable preparatory school in London delivering combined secular and Jewish Studies education from Pre-Nursery through Year 6. The school integrates a full UK national curriculum-aligned secular programme (English, Maths, Science, Humanities, Computing, Art, PSHEE) with a comprehensive Jewish Studies curriculum rooted in Sephardi tradition, and prepares pupils for secondary transfer including 11+ assessments.

Product overview

Naima Jewish Preparatory School offers a unified educational programme combining secular and Jewish Studies curricula from Reception through Year 6. The core offering integrates a comprehensive secular curriculum (English, Maths, Science, Humanities, Computing, Art, PSHEE) with an extensive Jewish Studies programme rooted in Sephardi tradition. The school provides enrichment through specialised modules including Computing & Digital Learning (with coding/programming from Reception), STEAM Club, Forest School, and the 'Things to Do' activity programme. Additional services include Admissions, After School Care, and a Parents' Association for community engagement. The school is inspected by ISI and operates from facilities including assembly hall, Synagogue, sports hall, ICT suite, and library.

Differentiator

Problem solved

Functional benefit

Products and services

• Naima Jewish Preparatory School Core Education Programme (Pre-Nursery through Year 6) Comprehensive preparatory school education combining secular curriculum and Jewish Studies, covering Pre-Nursery through Year 6, with emphasis on academic excellence, Jewish values rooted in Sephardi tradition, and preparation for secondary transfer including 11+ assessments.
• After School Care After-school childcare provision for pupils, supporting working parents with extended-day supervision beyond regular school hours.
• Admissions Services School admission process including parent and pupil interviews conducted by the Headmaster, Halachah verification for Jewish eligibility, and scholarships and bursaries applications.
• Scholarships and Bursaries

Quantifiable outcome

• ISI inspection November 2025: Independent school standards met in all areas
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Wolfson Hillel Primary School: A North London Jewish primary school serving a similar Reception-through-Year-6 age range with combined secular and Jewish Studies curriculum. Most direct comparable in terms of faith-based prep model, though with a different denominational orientation.
• Rimon Jewish Primary School: A Jewish primary school in North London (Mill Hill) catering to Reception through Year 6 with secular plus Jewish Studies curriculum. Directly comparable faith-based preparatory model serving similar Orthodox and traditionally observant families.
• Simon Marks Jewish Primary School: A Jewish primary school in Hackney serving Nursery through Year 6 with secular curriculum and Jewish Studies. Comparable independent faith-based prep model in the London market.
• Etz Chaim Primary School: An Orthodox Jewish primary school in Mill Hill, London offering combined secular and Jewish Studies education. Closely comparable faith-based independent preparatory model with similar admissions philosophy.
• Independent Jewish School (IJS): A Jewish day school in London offering primary and secondary education with strong Jewish Studies. Comparable independent faith-based model, though broader age range than Naima JPS.

Regional players

• Norland Place School: An independent co-educational preparatory school in West London (Holland Park). Comparable London independent prep in geographic catchment and fee band, though secular and serving a different family segment.
• King Alfred School London: An independent preparatory school in North London (Hampstead) offering progressive secular education. Comparable London independent primary/prep on curriculum breadth and parental demographic, but secular rather than faith-based.
• The Hall School (Hampstead): An independent boys' preparatory school in North London. Comparable on premium London independent prep market positioning and primary/early secondary age range, though secular and all-boys.

Broad incumbents

• South Hampstead High School Junior School: The junior school of a prestigious independent day school in North London. Comparable on premium London prep positioning and curriculum breadth, though secular and part of a larger group (GDST).
• JFS (Jewish Free School): One of the largest Jewish schools in Europe, operating across primary and secondary. Larger incumbent in the same London Jewish education market, providing a reference point for scale and curriculum breadth, though not directly competitive at the primary level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAIMA JPS