Kupona Foundation

What Kupona Foundation does

Kupona Foundation is a US 501(c)(3) nonprofit organization incorporated in 2009 and headquartered in Saratoga Springs, New York (with mailing operations in Washington, DC per firmographics). Its sole operational mandate is to mobilize philanthropic resources that flow to its sister organization CCBRT (Comprehensive Community Based Rehabilitation in Tanzania), a Dar es Salaam–based healthcare provider with 25+ years of experience. The foundation claims a 100% pass-through model, in which all mobilized resources enable CCBRT's programs rather than supporting a separate US operating layer. Kupona itself runs on a lean staff of 1-10 employees.

Kupona's "products" are fundraising programs and donor experiences: targeted donation pages (general support, maternal and newborn health, disability treatment, fistula care), recurring donor subscriptions through GlobalGiving and LGLForms, corporate matching-gift partnerships, event-based fundraising (NY cocktail receptions, the Drawing Out Obstetric Fistula exhibition at NYU, Women Deliver Conference presence), and donor-advised impact storytelling across a website, blog, Mailchimp newsletter, and standard social channels (Facebook, Instagram, Twitter/X, LinkedIn, YouTube). It does not develop or sell any proprietary technology, software, or platform; technology use is confined to standard nonprofit SaaS for donations, CRM, and communications.

Underlying programmatic impact flows through CCBRT, which Kupona funds. CCBRT supports over 80,000 deliveries per year, delivers 100,000+ clinical consultations and 10,000+ surgical procedures annually, and reaches over 1 million Tanzanians per year through programs spanning obstetric fistula repair, maternal and newborn healthcare, disability services (cataract, cleft lip/palate, clubfoot, burn scar, cerebral palsy), and rehabilitation. A capacity-building program across 23 public health facilities in Dar es Salaam has trained 7,000+ health workers and is associated with a 48% reduction in maternal mortality ratio and a 19-30% reduction in stillbirth rate in partner areas, with quality-of-care scores rising from 9% to 79% in participating facilities. The April 2021 opening of a new 200-bed Maternal and Newborn Wing expanded CCBRT's capacity by up to 5,000 additional deliveries per year. Kupona's revenue model is multi-channel: individual donations (one-time and recurring via website, GlobalGiving, LGLForms), institutional grants and partnerships (Johnson & Johnson Foundation, Laerdal Foundation, Fistula Foundation, USAID, PEPFAR, Global Affairs Canada, Vodafone Foundation), and corporate sponsorships with matching-gift amplification.

Name

Kupona Foundation

Legal name

Kupona Foundation

Website

https://kuponafoundation.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Kupona Foundation is a US 501(c)(3) nonprofit that mobilizes philanthropic funds to enable its sister organization CCBRT to deliver maternal, newborn, and disability healthcare to vulnerable populations in Tanzania.

Ownership category

akta.pro rank

Product category

Global Health Nonprofit

NAICS

Grantmaking Foundations (813211), Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG)

akta.pro secondary industries

Community Foundations (BPAGAKAB), International & Local Implementing NGOs (HLAJAKAD), Corporate Foundations & CSR Grantmaking (BPAGAKAC)

Keywords

• Nonprofit fundraising
• Global health programs
• Maternal healthcare
• Obstetric fistula treatment
• Disability rehabilitation

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Kupona mobilizes funding from individual donors who contribute through online donation pages, recurring donation programs, and direct mail campaigns. The organization emphasizes transparency and direct impact messaging to attract individual supporters.
2. Institutional Grants and Partnerships: Funding from institutional partners including Johnson & Johnson, UNFPA, Fistula Foundation, and other healthcare organizations. Grants support specific programs like maternal health capacity building, fistula treatment, and disability services.
3. Corporate Sponsorships and Matching Gifts: Corporate partners sponsor events and programs, with many employers offering matching gift programs to amplify employee donations. The organization actively promotes employer matching programs to maximize donor impact.
4. Third-party Fundraising Platforms: Donations collected through GlobalGiving and other fundraising platforms, enabling UK taxpayers to claim Gift Aid and providing recurring donation options for supporters.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Kupona Foundation is a U.S. 501(c)(3) nonprofit organization that mobilizes philanthropic funding and institutional partnerships to expand access to high-quality healthcare in Tanzania. The organization directs 100% of the resources it raises to its sister organization CCBRT (Comprehensive Community Based Rehabilitation in Tanzania), which delivers maternal and newborn healthcare, obstetric fistula treatment, and disability and rehabilitation services. Kupona generates support through individual donations, recurring giving programs, corporate sponsorships, and grants from foundations and institutional partners.

Product overview

Kupona Foundation is a U.S. nonprofit organization that does not offer technology products or services. It operates as a charitable organization dedicated to providing high-quality healthcare to vulnerable populations in Tanzania. The organization focuses on fundraising and resource mobilization to support its sister organization, CCBRT (Comprehensive Community Based Rehabilitation in Tanzania), which provides direct healthcare services including maternal and newborn healthcare, disability services, and fistula treatment. Kupona Foundation does not have a software product, platform, or technology offering.

Differentiator

Problem solved

Functional benefit

Brands

• The Mabinti Centre: CCBRT's socio-economic empowerment program for women recovering from obstetric fistula, providing training in sewing, batik print, beadwork, and clothing patterns.

Products and services

• Mabinti Centre CCBRT's socio-economic empowerment program for women recovering from obstetric fistula, providing training in sewing, batik print, beadwork, and clothing patterns to support reintegration.

Quantifiable outcome

• 48% reduction in maternal mortality ratio in program areas
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• CCBRT (Comprehensive Community Based Rehabilitation in Tanzania)coreStrategic or Co-development PartnerCCBRT is Kupona's sister organization - 100% of Kupona's resources are dedicated to enabling CCBRT's programs. CCBRT is a leading healthcare provider in Tanzania specializing in disability, rehabilitation, and maternal/newborn healthcare. CCBRT has over 25 years of experience and partners with the Government of Tanzania to improve healthcare outcomes.
• UNFPA (United Nations Population Fund)coreStrategic or Co-development PartnerUNFPA leads the Campaign to End Fistula globally. They partnered with Kupona for the Drawing Out Obstetric Fistula exhibition and co-hosted Twitter chats to mark International Day to End Obstetric Fistula.
• Fistula FoundationcoreStrategic or Co-development PartnerFistula Foundation is a key partner in the fight to end obstetric fistula. They co-sponsored the Drawing Out Obstetric Fistula exhibition and partnered on awareness campaigns including Twitter chats.
• New York University (NYU)majorStrategic or Co-development PartnerNYU Kimmel Center hosted the Drawing Out Obstetric Fistula exhibition. NYU College of Global Public Health co-sponsored the event as part of their commitment to global health education and awareness.
• Vodafone FoundationcoreTechnology or IntegrationThrough a public partnership with USAID & PEPFAR, Global Affairs Canada, and Vodacom Tanzania, CCBRT launched a Closed User Group phone program enabling free communication between healthcare facilities for patient referrals and care coordination.
• WatsicoreStrategic or Co-development PartnerWatsi is an international medical nonprofit that funds essential surgical care for patients facing extreme poverty. Kupona and Watsi co-authored articles on maternal health during COVID-19 and share similar patient-first models focused on direct impact.
• Princeton in AfricaminorOthersPrinceton in Africa fellowship program places talented individuals with organizations across Africa. Kupona hosted fellows to help with Resource Mobilization and Digital Communications.
• AfricareminorStrategic or Co-development PartnerAfricare is an international NGO where Susana Oguntoye served as Director of Monitoring, Evaluation & Knowledge Learning before joining Kupona as Executive Director.

Scale indicators10 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Panzi Foundation: Direct peer supporting fistula and maternal healthcare in the DRC through Dr. Denis Mukwege's Panzi Hospital; shares the surgical fistula treatment and survivor rehabilitation program model.
• mothers2mothers: Direct peer operating in Sub-Saharan Africa to eliminate pediatric HIV and improve maternal and newborn health outcomes through community-based mentor mothers, sharing program geography and target population.
• Africare: Former employer of Kupona's recent Executive Director and a comparable U.S.-based Africa-focused development nonprofit with overlapping donor networks and African health programming.
• Every Mother Counts: Direct peer focused on maternal health globally; comparable mission of expanding access to quality maternity care, with similar donor mobilization and awareness-campaign channels.
• Fistula Foundation: Direct peer and active partner of Kupona; Fistula Foundation funds obstetric fistula treatment globally, with shared program focus in Tanzania and co-sponsored awareness campaigns with Kupona.
• Watsi: Direct peer and content partner; Watsi is a global medical nonprofit funding essential surgical care for patients in extreme poverty, sharing Kupona's patient-first, transparent-impact operating model.

Broad incumbents

• Partners In Health: Larger incumbent delivering comprehensive healthcare in resource-poor settings globally; comparable in providing high-quality care to vulnerable populations but operates a much broader clinical and systems-strengthening footprint.
• Direct Relief: Broad incumbent humanitarian aid organization providing medical assistance worldwide; overlapping donor base and global health mission but materially larger scale and broader program scope.
• BRAC: Broad incumbent international development organization with significant health programming in Africa and Asia; comparable in operating multi-country health and poverty programs but vastly larger scale.

Regional players

• Hope for Haiti: Comparable U.S.-based nonprofit funding healthcare access for vulnerable populations in a single low-income country; analogous operating model of U.S. fundraising paired with on-the-ground implementing partners, though in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/kuponafdn?lang=bg
• YouTubeyoutube.com/channel/UCyq0S-4JobydIuY7sLZRX8Q/featured
• Facebookfacebook.com/KuponaFoundation
• LinkedInlinkedin.com/company/kupona-foundation
• Instagraminstagram.com/kuponafoundation/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kupona Foundation