Naandi Water
- Company typePrivate
- Founded2010
- HeadquartersHyderabad, India
- Headcount—
- GTM typeB2C
- OfferingServices
What Naandi Water does
Naandi Community Water Services Private Limited, operating as Naandi Water, is an India-based social enterprise headquartered in Hyderabad that delivers safe drinking water to underserved rural, peri-urban, and school populations through a decentralized physical infrastructure. Incorporated in 2010 as a joint venture between Naandi Foundation's trustees and Danone Communities, the company evolved from Naandi Foundation's earlier pilot work on water access that began in 2003. Operations span 696+ villages across seven Indian states (Punjab, Haryana, Rajasthan, Maharashtra, Telangana, Karnataka, Andhra Pradesh) and have served over 10.78 lakh (1.078 million) people to date.
The company operates two core product lines: (i) Community Water Centres (CWCs), which are decentralized purification and dispensing units that source from borewells, rivers, or ponds and deliver BIS 10500-compliant water 24/7 via ATM-card access, and (ii) a School Water Model that transports water by van to government schools and anganwadis at Rs. 350 per child per year. The purification technology is intentionally brand-agnostic, with system selection tailored to local source-water chemistry (addressing fluoride, arsenic, iron, TDS, and agricultural contaminants). Product water is subjected to 64 chemical and microbial tests, and the network has maintained less than 0.1% downtime. A Select-Build-Operate-Transfer (SBOT) framework governs engagement with Gram Panchayats under 7-year MoUs, with eventual transfer of asset ownership to local communities—330 villages have already been transitioned through this cycle.
Revenue is generated through a hybrid model combining minimal user fees (Rs. 0.25–0.40 per litre), CSR grants from corporate partners, and community capital contributions. The company has a broad CSR partner base including ACC, Bharat Petroleum, Bosch, Deutsche Bank, Mahindra & Mahindra, Shell, Toyota Kirloskar, and Dr. Reddy's Foundation, alongside ongoing relationships with multiple state governments and District Development Authorities. No venture capital or private equity funding rounds are disclosed in available materials.
Naandi Water firmographics
Firmographics- Name
- Naandi Water
- Legal name
- Naandi Community Water Services Private Limited
- Website
- https://naandiwater.in
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Ownership category
- akta.pro rank
Naandi Water industry classification
Industry- Product category
- Drinking Water Services
- NAICS
- Water Supply and Irrigation Systems (221310), Water, Sewage and Other Systems (2213), Utilities (221)
- SIC
- Water Supply (4941), Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Water Quality Monitoring, Compliance & Reporting (Sampling, Lab, Regulatory) (EUANAAAG)
- akta.pro secondary industries
- Raw Water Conveyance & Transmission (Aqueducts, Mains, Pumping Stations) (EUANAAAB), NRW Data Management & Water Balance (IWA Methodology, GIS/SCADA Integration, Digital Twins) (EUANAKAJ)
Keywords
Where Naandi Water is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Naandi Water business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales
Revenue model
- Water User Fees: Minimum user fee charged per litre of water dispensed to ensure sustainable operations of water centres. This is the core revenue stream that allows continuous operations without compromising on quality.
- CSR Grants and Corporate Partnerships: Funding received from CSR donors and corporate partners to set up drinking water infrastructure. Project resource split includes CSR Grant, Community Contribution, and User Fee.
- School Water Program Sponsorship: Sponsorship of Government Schools and Anganwadis at Rs.350 per annum per child for safe drinking water access
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Community Water Centre - Rs. 0.35 paise per litre |
| Unit Pricing | Pay-as-you-go | Community Water Centre - Rs. 0.25 to 0.40 paise per litre |
| Subscription | Annual | School Water Program - Rs. 350 per annum per child |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Naandi Water product offering
Product offeringCore offering
Naandi Water operates decentralized safe drinking water services through Community Water Centres (CWCs) that purify water from borewell, river, and pond sources to BIS 10500 standards, serving rural communities at Rs. 0.25-0.40 per litre. The company also runs a School Water Model that delivers water via water vans to government schools and anganwadis at Rs. 350 per annum per child, reaching 50-250 children per institution across 696+ villages in 7 Indian states.
Product overview
Naandi Water operates a dual-model water access platform: Community Water Centres (CWCs) providing decentralized, sustainable safe drinking water to rural and peri-urban communities through a Select-Build-Operate-Transfer model; and School Water Model delivering water to Government schools and Anganwadis via water vans. Both services use technology-agnostic purification methods meeting BIS 10500 standards, operate 24/7 with minimal user fees (Rs. 0.25-0.40/litre), and have expanded to 696+ villages across 7 Indian states serving over 10.78 lakh people.
Differentiator
Problem solved
Functional benefit
Brands
- iPure: Water purification brand rebranded in 2016-18 to reflect quality standards of Filtered with Care, Aptly Tested, Chemical Free and the Convenience of 24/7
Products and services
- Community Water Centre (CWC)
Quantifiable outcome
- 41% of respondents have no expenses for water-borne diseases post Naandi (vs 9% pre-Naandi)
- +4 more outcomes
Companies that use Naandi Water
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Naandi Water technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Naandi Water partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- Naandi FoundationcoreEstablished in 2010 by Naandi Foundation's trustees who are the founding partners of the organization.
- Danone CommunitiescoreCo-founded with Danone Communities investment in 2010 as part of social enterprise model development.
- Government of PunjabmajorState government partnership for district-level water interventions in Punjab.
- Government of HaryanamajorState government partnership including districts of Mahendragarh and Jhajjar.
- Government of RajasthanmajorPartnership for Jaipur rural district interventions.
- Government of MaharashtramajorPartnership for Kolhapur district interventions.
- Government of Andhra PradeshmajorState government partnership for water interventions.
- Frank WaterminorWater-focused NGO partner for safe water interventions.
Scale indicators10 records
Recent moves6 records
Naandi Water competitors and assessment
Company assessmentOthers
- WaterCredit (Water.org): Water.org's WaterCredit program facilitates microfinance for household water and sanitation connections. Relevant adjacent model financing water access for BoP consumers in India, complementing or substituting for community water centres.
- Jal Jeevan Mission (program-level entity): Government of India program to provide piped water to every rural household. Functions as the primary public-sector alternative to decentralized community water models and significantly shapes demand for Naandi's offering.
- WaterAid India: India arm of the global WaterAid NGO focused on safe water, sanitation and hygiene (WASH) for underserved communities. Not a direct commercial operator but the dominant non-profit counterpart addressing the same drinking water access problem and frequently a partner or competitor for the same CSR funding pool.
Broad incumbents
- Eureka Forbes: India's largest home water purifier company (Aquaguard). While Naandi operates decentralized community systems, Eureka Forbes addresses the same underlying water purification need via household/point-of-use products, making it a broad incumbent in the Indian safe-water category.
Direct peers
- Safe Water Network: Global non-profit social enterprise building and operating community-owned safe water stations in India, Ghana, and Kenya. Directly comparable mission, multi-country decentralized water delivery model, and emphasis on community ownership and operational sustainability.
- Drinkwell: India-based water-tech social enterprise building decentralized, IoT-enabled safe drinking water systems in rural and tier-2/3 markets. Comparable BoP pricing, community-based operating model, and Indian geographic footprint.
- Piramal Sarvajal: Indian social enterprise operating community water ATMs and decentralized safe drinking water systems in rural and semi-urban India. Directly comparable business model (pay-per-litre water ATMs, IoT-monitored purification, BoP pricing) and customer segment to Naandi's Community Water Centres.
- WaterHealth International: Decentralized water purification operator serving underserved communities in India and other emerging markets via community-owned water stations. Closely comparable operating model (village-level water kiosks, micro-utility economics, transfer/ownership frameworks) and target geography (rural India).
Emerging players
- DrinkPrime: Indian subscription-based drinking water delivery startup targeting urban and semi-urban households with monitored water purifiers and app-managed refills. Comparable pay-per-use water-as-a-service model and use of IoT monitoring, though focused on urban households rather than rural villages.
- Garv Toilets / Saraplast: Indian decentralized WASH infrastructure companies in the broader hygiene/water ecosystem. Comparable in offering decentralized community-level WASH infrastructure to underserved Indian populations, though primarily sanitation rather than drinking water.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Naandi Water social profiles
Digital presenceNaandi Water financial estimates
Financial estimateRevenue estimate
Valuation estimate
Naandi Water leadership team
Management profileNumber of profiles
Profiles4 records
Naandi Water funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Naandi Water M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Naandi Water
What does Naandi Water do?
Naandi Water operates decentralized safe drinking water services through Community Water Centres (CWCs) that purify water from borewell, river, and pond sources to BIS 10500 standards, serving rural communities at Rs. 0.25-0.40 per litre. The company also runs a School Water Model that delivers water via water vans to government schools and anganwadis at Rs. 350 per annum per child, reaching 50-250 children per institution across 696+ villages in 7 Indian states.
Is Naandi Water a public or private company?
Naandi Water is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Naandi Water founded?
Naandi Water was founded in 2010.
Where is Naandi Water based?
Naandi Water is headquartered in Hyderabad, India, in the Asia region.
How does Naandi Water make money?
Three revenue lines are on record. Water User Fees are the primary driver. The others are CSR Grants and Corporate Partnerships and school Water Program Sponsorship.
Who are Naandi Water's main competitors?
Others on record are WaterCredit (Water.org), Jal Jeevan Mission (program-level entity) and WaterAid India. Eureka Forbes is listed as a broad incumbent. Direct peers are Safe Water Network, Drinkwell, Piramal Sarvajal and WaterHealth International. Emerging players are DrinkPrime and Garv Toilets / Saraplast.
Does Naandi Water have an API?
No public API is recorded for Naandi Water.
What industry is Naandi Water in?
Naandi Water's product category is Drinking Water Services. Its primary akta.pro industry code is EUANAAAG, Water Quality Monitoring, Compliance & Reporting (Sampling, Lab, Regulatory), with a secondary code of EUANAAAB, Raw Water Conveyance & Transmission (Aqueducts, Mains, Pumping Stations). Its NAICS code is 221310 and its SIC code is 4941.