Mazama Sporting Goods
Mazama Sporting Goods is a locally owned Eugene, Oregon retailer founded in 1972 that sells firearms, fishing gear, hunting equipment, and custom AR-15 components to Willamette Valley sportsmen through one storefront and an online store.
- Company typePrivate
- Founded1972
- HeadquartersEugene, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mazama Sporting Goods does
Mazama Sporting Goods is a locally owned, single-location sporting goods retailer founded in 1972 in Eugene, Oregon, serving Willamette Valley hunting, fishing, and shooting sports enthusiasts. The company sells firearms (over 500 rifles, shotguns, and handguns from major brands including Kimber, Sig Sauer, Browning, Glock, Smith & Wesson, and Mossberg), optics (Swarovski, Nikon, Leupold, Bushnell, Redfield), fishing equipment (rods, bait, gear), hunting accessories, and AR-15 components. A distinguishing offering is the "Build-an-AR" customization wall with full component inventory and an in-store build station, where staff (including a Glock Armorer and AR-15 Armorer) guide customers through assembly.
The business operates without any proprietary technology platform. Its online channel, TeamMazama.com, is a storefront aggregating inventory from eight distributors for expanded selection and nationwide shipping, with online pricing typically lower than in-store due to a prepayment model. Supporting services include firearms consignment and trade, want lists for collectible or hard-to-find models, layaway (one-third down, balance within 90 days), gift cards, and gunsmithing referrals. A consolidated single retail location at 1055 Bailey Hill Road—shared parking lot with Lowe's Home Improvement—operates seven days a week with extended hours.
Revenue derives from one-time retail transactions across in-store and online channels, supplemented by consignment commissions, layaway interest economics, and gift card float. The company is privately held with no institutional investment or parent company, describing itself as "the little guy working hard to compete with big box retailers." Customer acquisition relies on community reputation (4.6 average rating across 930 reviews on Yelp, Google, and Facebook), an active Facebook presence, and organic search/website traffic; no paid acquisition or formal marketing function is evident.
Mazama Sporting Goods firmographics
Firmographics- Name
- Mazama Sporting Goods
- Legal name
- Mazama Sporting Goods
- Website
- https://mazamasportinggoods.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mazama Sporting Goods is a locally owned Eugene, Oregon retailer founded in 1972 that sells firearms, fishing gear, hunting equipment, and custom AR-15 components to Willamette Valley sportsmen through one storefront and an online store.
- Ownership category
- akta.pro rank
Mazama Sporting Goods industry classification
Industry- Product category
- Sporting Goods Retail
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Firearms & Ammunition Retail (CRAMAKAA)
- akta.pro secondary industries
- Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Fishing Gifts, Collectibles & Licensed Gear Retail (CRAMALAO), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Hunt, Fish & Shooting Sports Distribution (CRAOAJAC)
Keywords
Where Mazama Sporting Goods is headquartered
LocationHeadquarters
- HQ city
- Eugene
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mazama Sporting Goods business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Sales: Physical retail store sales of firearms, fishing gear, hunting equipment, and outdoor sporting goods. Products include rifles, shotguns, handguns, optics, fishing rods, bait, ammunition, reloading supplies, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | In-store pricing |
| Unit Pricing | Pay-as-you-go | Online pricing |
| Other | Multi-year contract | Layaway option |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Mazama Sporting Goods product offering
Product offeringCore offering
Mazama Sporting Goods is a locally owned retail store in Eugene, Oregon that sells hunting equipment, fishing gear, firearms (rifles, shotguns, handguns), optics, ammunition, reloading supplies, and outdoor sporting accessories both in-store and online. It offers over 500 firearms from major brands, fishing products tailored for the Willamette Valley, and a custom AR-15 build station with components for personalized rifle assembly.
Product overview
Mazama Sporting Goods is a locally owned sporting goods retailer founded in 1972, offering a unified retail experience centered around hunting, fishing, and firearms. The core product portfolio consists of three main pillars: Fishing Products and Supplies (rods, bait, gear for regional fishing), Hunting and Sporting Arms (500+ firearms from major brands plus optics), and the Build-an-AR Service (custom AR-15 rifle building with full component inventory). Supporting services include an Online Store (TeamMazama.com) displaying distributor inventory, firearms consignment/trade, gun reviews, layaway plans, gift cards, and gunsmithing referrals. The company positions itself as a community-focused alternative to big-box retailers, emphasizing expert staff knowledge and personalized customer service.
Differentiator
Problem solved
Functional benefit
Products and services
- Fishing Products and Supplies Comprehensive fishing equipment and supplies including rods, bait, gear, and accessories tailored for the Oregon region and Willamette Valley fishing enthusiasts.
- Hunting and Sporting Arms Firearms inventory of over 500 rifles, shotguns, and handguns from brands including Kimber, Sig Sauer, Browning, Glock, Smith & Wesson, Mossberg, Ruger, and others, plus optics from Swarovski, Nikon, Leupold, Bushnell, and Redfield.
- Build-an-AR Service Custom AR-15 rifle building service featuring all components, parts, and a build station where customers can tailor lightweight rifles with expert guidance on best products.
- Online Store (TeamMazama.com) Online retail platform powered by eight combined distributors showing expanded inventory of firearms and accessories with direct-to-customer ordering and lower online pricing due to prepayment model.
- Firearms Consignment and Trade Buy, sell, trade, or consign firearms service including a Want List for clients seeking specific collectible models or new firearms.
- Layaway Service Layaway program requiring 1/3 down payment with balance due within 90 days for most merchandise.
- Gift Cards Gift cards that never expire, available for purchase in-store.
- Gunsmithing Services Gunsmithing services available through referral to recommended gunsmiths.
Quantifiable outcome
- 4.6 out of 5 overall rating from 930 reviews
Companies that use Mazama Sporting Goods
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Mazama Sporting Goods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mazama Sporting Goods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Firearms Manufacturers and DistributorscoreMazama has built key relationships with manufacturers and distributors who focus on leading edge products and offer best warranties and customer service. Brands include Kimber, Sig Sauer, Browning, Kahr, Remington, Ruger, Caesar Guerini, Smith & Wesson, Mossberg, Walther, Glock, CZ, Springfield Armory, Swarovski, Nikon, Leupold, Bushnell, Sig, and Redfield. The company personally uses most brands they sell.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
Mazama Sporting Goods competitors and assessment
Company assessmentDirect peers
- MidwayUSA: Direct-to-consumer online retailer of firearms, reloading, hunting, and shooting sports equipment. Closely comparable to the TeamMazama.com online channel in category focus and customer, but operates purely online at national scale rather than as a single-store hybrid.
- Brownells: Leading retailer of firearms parts, accessories, and gunsmithing supplies — directly comparable to Mazama's Build-an-AR wall and reloading/firearms-accessory categories. Operates primarily online and serves the same firearms enthusiast customer.
- Cheaper Than Dirt: Online retailer specializing in firearms, ammunition, and shooting sports accessories. Comparable to the TeamMazama.com online channel in firearms-focused drop-ship retail, serving a similar enthusiast customer nationwide.
- Sportsman's Warehouse: Specialty big-box retailer focused on hunting, fishing, camping, and firearms with a multi-state store footprint. Direct competitor in firearms and outdoor sporting goods retail, though at significantly larger scale than Mazama's single-store operation.
Broad incumbents
- Dick's Sporting Goods: National sporting goods retailer with a meaningful hunting and firearms category. Competes with Mazama for the same Oregon customer wallet on firearms and outdoor gear, but as a generalist with much broader assortment and lower service intensity.
- Bass Pro Shops: Largest U.S. specialty retailer of hunting, fishing, camping, and outdoor sporting goods, including firearms. Comparable to Mazama in core hunting/fishing/firearms categories but operates at massive national scale with destination superstores; Mazama positions itself as the local expert alternative.
- Cabela's: Historically a direct competitor to Mazama in hunting, fishing, and firearms retail, now owned by Bass Pro but maintained as a separate brand. Overlaps directly on firearms, optics, and fishing gear assortments Mazama carries, but at much larger national scale.
- Academy Sports + Outdoors: Multi-category sporting goods retailer with a significant hunting and firearms assortment across the southern and central U.S. Comparable product mix to Mazama but at much larger national scale and a different regional footprint.
- Scheels: Employee-owned U.S. sporting goods chain with a strong firearms, hunting, and fishing assortment. Overlaps with Mazama on firearms, optics, and outdoor gear, though Scheels operates large-format destination stores rather than local single-location outlets.
Regional players
- Bi-Mart: Pacific Northwest membership-based retailer with stores throughout Oregon, Washington, Idaho, and Nevada. Carries hunting, fishing, and outdoor sporting goods that overlap with Mazama's assortment and serves the same regional Willamette Valley / Oregon customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Mazama Sporting Goods social profiles
Digital presenceMazama Sporting Goods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mazama Sporting Goods leadership team
Management profileNumber of profiles
Profiles6 records
Mazama Sporting Goods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mazama Sporting Goods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mazama Sporting Goods
What does Mazama Sporting Goods do?
Mazama Sporting Goods is a locally owned retail store in Eugene, Oregon that sells hunting equipment, fishing gear, firearms (rifles, shotguns, handguns), optics, ammunition, reloading supplies, and outdoor sporting accessories both in-store and online. It offers over 500 firearms from major brands, fishing products tailored for the Willamette Valley, and a custom AR-15 build station with components for personalized rifle assembly.
Is Mazama Sporting Goods a public or private company?
Mazama Sporting Goods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mazama Sporting Goods founded?
Mazama Sporting Goods was founded in 1972. It employs 1 to 10 people.
Where is Mazama Sporting Goods based?
Mazama Sporting Goods is headquartered in Eugene, United States, in the North America region.
How does Mazama Sporting Goods make money?
One revenue line is on record: retail Sales.
Who are Mazama Sporting Goods's main competitors?
Direct peers on record are MidwayUSA, Brownells, Cheaper Than Dirt and Sportsman's Warehouse. Broad incumbents are Dick's Sporting Goods, Bass Pro Shops, Cabela's, Academy Sports + Outdoors and Scheels. Bi-Mart is listed as a regional player.
Does Mazama Sporting Goods have an API?
No public API is recorded for Mazama Sporting Goods.
What industry is Mazama Sporting Goods in?
Mazama Sporting Goods's product category is Sporting Goods Retail. Its primary akta.pro industry code is CRAMAKAA, Firearms & Ammunition Retail, with a secondary code of CRAMAKAG, Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection). Its NAICS code is 45911 and its SIC code is 3949.