MUL-MAC
MUL-MAC is a privately held architecture and interior design studio founded in 2018, serving commercial and residential clients across Southern California with a 12-person team operating from offices in El Segundo and Newport Beach.
- Company typePrivate
- Founded2018
- HeadquartersEl Segundo, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What MUL-MAC does
MUL-MAC is a privately held architecture and interior design studio founded in 2018 by Keith Muller and Michael Maciocia, operating from offices in El Segundo (Los Angeles) and Newport Beach (Orange County), California. The firm delivers two core service lines: commercial architecture and interior design (headquarters, office spaces, retail environments, adaptive-reuse, hospitality, wellness, and professional services offices) and residential architecture and interior design (luxury single-family homes, multi-family developments, and renovations). Its portfolio includes projects ranging from 1,800 sf to 43,000 sf for enterprise clients such as Red Bull, Klarna, Gunderson Dettmer, Haus Labs, Wolf & Shepherd, Collectors, IRA Capital, and Pirate Studios, as well as private residential commissions.
The studio's core technology stack is conventional architectural practice tooling — CAD, BIM, visualization, and project collaboration software — described internally as a "technology-driven" methodology rather than any proprietary platform. Differentiation rests on the team's pedigree (multiple AIA-licensed architects trained at Foster + Partners, KPF, SOM, ZGF, Rapt Studio, and WeWork), a multidisciplinary collaborative design process, and the ability to scale from small residential renovations to large commercial headquarters projects within a 12-person team.
The business model is straightforward professional services revenue: fees are quoted on a project-by-project basis (fixed project fees or hourly billing depending on scope) with no standardized public pricing. The go-to-market is sales-led, relying on direct engagement, portfolio showcasing, and personal relationships within the Southern California design community rather than digital marketing or channel partners. The firm operates with no external institutional or venture capital backing, no parent company, and no disclosed revenue. Geographic scope is restricted to Southern California (Los Angeles, Orange County, and Santa Barbara areas).
MUL-MAC firmographics
Firmographics- Name
- MUL-MAC
- Legal name
- MUL-MAC
- Website
- https://mul-mac.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- MUL-MAC is a privately held architecture and interior design studio founded in 2018, serving commercial and residential clients across Southern California with a 12-person team operating from offices in El Segundo and Newport Beach.
- Ownership category
- akta.pro rank
MUL-MAC industry classification
Industry- Product category
- Architecture and Interior Design Services
- NAICS
- Services to Buildings and Dwellings (5617)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Moves/Adds/Changes (MAC) Execution (BPABAFAD)
- akta.pro secondary industry
- Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH)
Keywords
Where MUL-MAC is headquartered
LocationHeadquarters
- HQ city
- El Segundo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MUL-MAC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Architecture and Interior Design Services: Professional services revenue from architectural design and interior design projects for commercial and residential clients. Projects range from small-scale residential renovations to large commercial office spaces, with fees typically structured as fixed project fees or hourly billing depending on project scope and complexity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project-Based Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
MUL-MAC product offering
Product offeringCore offering
MUL-MAC is an Architecture and Interior Design studio that provides full-service commercial and residential design for clients in Southern California. Commercial services cover office spaces, headquarters, retail environments, hospitality venues, and adaptive-reuse tenant improvements. Residential services cover luxury single-family homes, multi-family condominiums, apartments, and renovations. The studio combines a multidisciplinary team with global experience in a collaborative design process tailored to each client's vision.
Product overview
MUL-MAC is an Architecture and Interior Design studio offering two primary service lines: Commercial Architecture & Interior Design Services and Residential Architecture & Interior Design Services. The firm specializes in bringing the highest quality work to both commercial projects (offices, headquarters, adaptive-reuse, retail) and residential projects (luxury homes, multi-family developments, renovations). The studio is technology-driven and operates as a collaborative partner with clients, delivering projects across Southern California including Los Angeles, Orange County, and Santa Barbara areas.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Projects completed across 15+ cities in Southern California
- +1 more outcomes
Companies that use MUL-MAC
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
MUL-MAC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MUL-MAC partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
MUL-MAC competitors and assessment
Company assessmentBroad incumbents
- ZGF Architects: National architecture and interiors firm with award-winning commercial workplace expertise. Direct talent overlap (Scott Johnson is a ZGF alumnus) and similar design-quality positioning, though operating at significantly larger scale.
- Gensler: Largest global architecture and design firm with deep workplace, commercial, and interiors practices. Competes with MUL-MAC for the same enterprise HQ clients (Klarna, Gunderson Dettmer-tier) but at vastly larger scale and broader service portfolio.
Direct peers
- Rottet Studio: Luxury-focused interior design and architecture studio with a strong commercial and hospitality portfolio. Operates in a similar premium design tier as MUL-MAC with comparable brand-conscious enterprise and residential clients.
- Marmol Radziner: LA-based luxury architecture and interior design practice with a parallel residential-led, design-forward positioning in the Southern California market. Comparable in scale, brand orientation, and high-end residential and commercial portfolio mix.
- Studio Blitz: California-based architecture and design studio working across commercial, residential, and adaptive reuse. Comparable boutique scale and design-led positioning with overlap in workplace and high-end residential project types.
- Backen & Backen (Studio B): California-based architecture and interior design firm with deep high-end residential and hospitality expertise. Comparable boutique scale, similar geography, and shared talent network (Lea Espinosa is a Backen & Backen alumna).
- Studios Architecture: Architecture and interiors firm specializing in commercial workplaces, headquarters, and adaptive reuse projects for enterprise clients. Closely aligned with MUL-MAC's commercial architecture and HQ design service line and similar in workplace-design methodology.
- Wolcott Architecture: Los Angeles boutique architecture and interiors practice with a comparable mix of commercial workplace and residential projects. Similar team size and positioning in the SoCal mid-market enterprise and luxury residential segments.
- Rapt Studio: Boutique architecture and interior design studio headquartered in Los Angeles with a comparable commercial workplace and hospitality focus. Direct overlap in talent (Keith Muller is a Rapt alumnus) and client category, making it the closest direct peer.
Emerging players
- K2LD: Boutique architecture and interiors firm working across residential and commercial work with a design-forward brand. Comparable scale and emerging-firm trajectory to MUL-MAC, with overlapping service categories but a smaller current portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MUL-MAC social profiles
Digital presenceMUL-MAC financial estimates
Financial estimateRevenue estimate
Valuation estimate
MUL-MAC leadership team
Management profileNumber of profiles
Profiles12 records
MUL-MAC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MUL-MAC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MUL-MAC
What does MUL-MAC do?
MUL-MAC is an Architecture and Interior Design studio that provides full-service commercial and residential design for clients in Southern California. Commercial services cover office spaces, headquarters, retail environments, hospitality venues, and adaptive-reuse tenant improvements. Residential services cover luxury single-family homes, multi-family condominiums, apartments, and renovations. The studio combines a multidisciplinary team with global experience in a collaborative design process tailored to each client's vision.
Is MUL-MAC a public or private company?
MUL-MAC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MUL-MAC founded?
MUL-MAC was founded in 2018.
Where is MUL-MAC based?
MUL-MAC is headquartered in El Segundo, United States, in the North America region.
How does MUL-MAC make money?
One revenue line is on record: architecture and Interior Design Services.
Who are MUL-MAC's main competitors?
Broad incumbents on record are ZGF Architects and Gensler. Direct peers are Rottet Studio, Marmol Radziner, Studio Blitz, Backen & Backen (Studio B), Studios Architecture, Wolcott Architecture and Rapt Studio. K2LD is listed as an emerging player.
Does MUL-MAC have an API?
No public API is recorded for MUL-MAC.
What industry is MUL-MAC in?
MUL-MAC's product category is Architecture and Interior Design Services. Its primary akta.pro industry code is BPABAFAD, Moves/Adds/Changes (MAC) Execution, with a secondary code of BPABAFAH, Hybrid Work Enablement & Desk/Room Booking Operations. Its NAICS code is 5617 and its SIC code is 7340.