Mordor Gundogs

What Mordor Gundogs does

Mordor Gundogs is a family-run dog breeding and training business based at Craighead Farm in Path of Condie, Perthshire, Scotland, operated by Charlie Thorburn. Founded in 2003, the company specialises in ethically breeding Labrador Retrievers, Cocker Spaniels, and Springer Spaniels, and in training them for both family pet and working gundog roles. The business maintains 15+ generations of traceable breeding stock and has placed dogs in 37 U.S. states and 35 countries worldwide. There is no proprietary technology layer; the offering is an expertise- and artisan-led service rather than a software or platform business.

The product portfolio spans four core lines: puppies sold at 10+ weeks of age with health-tested parents and vaccinations; trained pet dogs with basic obedience, socialisation, and town environment exposure; fully trained gundogs for pheasant shooting, quail hunting, and duck hunting; and a proprietary "Hunting Labrador" — a Labrador that quarters like a spaniel for upland hunting while retaining Labrador temperament. These are supported by professional training services (including one-to-one owner lessons), demonstration work at game fairs, country shows, corporate events, and educational days, and an international export service with team members personally delivering dogs.

Distribution is direct-to-consumer: prospective clients must visit the Perthshire headquarters before joining a waiting list, after which dogs are either collected locally or hand-delivered internationally. Revenue is generated through one-time sales of puppies and trained dogs, professional training fees, demonstration/event services, merchandise, and gift vouchers. Marketing relies on organic social channels (Instagram, Facebook, YouTube), the public demonstration circuit, and word-of-mouth referrals. Partnerships with the Canine Partners assistance dog charity and various government agencies for detection-dog provision supplement core commercial activity.

Name

Mordor Gundogs

Legal name

Mordor Gundogs

Website

https://mordorgundogs.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Mordor Gundogs is a Perthshire-based family dog training and breeding business that ethically breeds Labradors and spaniels, sells trained family pets and working gundogs, and hand-delivers dogs internationally to hunters, families, charities, and government agencies.

Ownership category

akta.pro rank

Product category

Pet and Working Dog Services

NAICS

Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

akta.pro secondary industry

Explosives & Narcotics Detection K9 Services (BPAKAKAA)

Keywords

• Gundog training services
• Dog breeding services
• Trained dog sales
• Spaniel labrador puppies
• Dog training lessons

Headquarters

HQ city

Path of Condie, Perthshire

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Puppy Sales: Sale of puppies from Labrador Retrievers, Cocker Spaniels, and Springer Spaniels bred throughout the year with focus on Spring and Summer litters. Parent dogs undergo extensive health testing. Puppies ready at 10+ weeks with vaccinations.
2. Trained Pet Dogs: Sale of pre-trained pet dogs that walk to heel on and off lead, have recall, are socialised with children, and are house-trained. Dogs visit cafes, vets, parks, and spend time in trainer's home.
3. Trained Gundogs: Sale of fully trained gundogs for shooting fields worldwide. Includes international delivery to 37 U.S. states and 35 countries. Team members personally deliver dogs and provide owner guidance.
4. Training Services: Professional training for pet and gundogs at all levels, along with one-to-one lessons for owners.
5. Demo and Event Services: Demonstrations at game fairs, country shows, corporate events, and educational days to educate and inspire audiences.
6. International Export: Organised delivery of dogs abroad with experience in international logistics.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mordor Gundogs is a Perthshire-based dog training and breeding business that ethically breeds Labrador Retrievers, Cocker Spaniels and Springer Spaniels, and sells puppies, pre-trained family pets, and fully trained gundogs for the shooting field. The company also provides professional dog training, one-to-one owner lessons, public and corporate demonstrations, and an international export service that personally delivers dogs worldwide.

Product overview

Mordor Gundogs is a dog training and breeding service business based in Perthshire, Scotland, offering a comprehensive portfolio of canine services. The core offerings include three distinct trained dog products: Puppy Sales (Labrador Retrievers, Cocker Spaniels, and Springer Spaniels bred with extensive health testing), Trained Pets (family-ready dogs with basic obedience and socialisation), and Trained Gundogs (fully working dogs for the shooting field). Their unique Hunting Labrador product stands apart, offering spaniel-like quartering behaviour in a Labrador body. These products are supported by Training Services providing professional instruction at all levels and one-to-one owner lessons. The company also offers Demo Services across public shows, corporate events, and educational settings, plus International Export Services for worldwide delivery. The portfolio functions as a unified service offering where breeding, training, and placement are integrated to match dogs with owner requirements and lifestyles.

Differentiator

Problem solved

Functional benefit

Products and services

• Training Services Professional training for pet and gundogs at all levels, including one-to-one lessons for owners. Dogs are trained from basic manners through to fully ready to work in the shooting field.
• Puppy Sales Ethically bred Labrador Retrievers, Cocker Spaniels and Springer Spaniel puppies from parents with extensive health testing, available for collection at 10+ weeks of age with vaccinations and written training instructions.
• Trained Pets Pre-trained pet dogs that walk to heel on and off lead, recall reliably, are socialised with children, have visited cafés, vets and parks, and are fully house-trained for seamless integration into family life.
• Trained Gundogs Fully trained gundogs for the shooting field, covering pheasant shooting in Britain, quail hunting in the American South and duck hunting in the Midwest. The range includes the exclusive Hunting Labrador, which quarters like a spaniel for upland hunting while retaining Labrador temperament at heel and in the home.
• Demonstration Services Gundog demonstrations across three formats: main ring displays at game fairs and country shows lasting 20-45 minutes with 12-15 dogs; smaller private demonstrations at corporate events with hands-on working dog insight; and educational day visits to schools and children's events designed to engage and teach dog care.
• International Export Services End-to-end international delivery of dogs, organising logistics to any destination worldwide with team members personally delivering dogs and providing owner guidance on arrival.

Quantifiable outcome

• Dogs placed in 37 U.S. states and 35 countries worldwide
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Canine PartnerscoreStrategic or Co-development PartnerOngoing relationship with Canine Partners assistance dog charity. Charlie Thorburn provides young dogs bred for temperament and ability to train as assistance dogs for people with disabilities. Dogs trained over two years to learn up to 100 discrete commands, providing practical assistance, companionship and therapeutic benefit.
• Various Government AgenciescoreStrategic or Co-development PartnerWork with several government agencies across the world to provide detection dogs. Dogs trained for government detection work due to their adaptable and capable abilities.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Pets at Home: UK's largest pet supplies retailer with in-store grooming and training services. Comparable as a broad incumbent in UK pet services that dwarfs Mordor in scale but does not compete in the premium trained-gundog segment.
• Guide Dogs for the Blind Association: Large UK charity breeding and training assistance dogs at scale. Comparable as a major working-dog breeding/training organisation that competes for donor attention and assistance-dog partnerships adjacent to Mordor's Canine Partners relationship.

Others

• The Kennel Club: UK governing body for dog breeding, health testing, and breed standards. Comparable as the ecosystem regulator that establishes health testing protocols and breed registries that Mordor adheres to in its multi-generational breeding programme.
• BASC (British Association for Shooting and Conservation): UK membership organisation for shooting sports and countryside. Comparable as the primary channel (game fairs, country shows) where Mordor performs its main-ring demonstrations reaching shooting-enthusiast customers.

Direct peers

• Tweedmouth Gundogs: UK gundog breeder and trainer producing Labradors and Spaniels for working and pet homes. Comparable to Mordor in breed selection, training approach, and rural UK customer base.
• Skilton Gundogs: UK-based gundog training and breeding operation offering trained dogs, puppies, and lessons for shooters and pet owners. Directly comparable to Mordor Gundogs in breed (Labradors, Spaniels), customer base (UK hunters and families), and full-service breeding-to-delivery model.
• Wye Valley Gun Dogs: UK-based gundog breeder and trainer offering Labrador and Spaniel puppies plus trained dogs. Directly comparable to Mordor in breed mix, geographic focus (UK countryside), and gundog training services.
• Buccleuch Gundogs: UK estate-based gundog training and breeding business producing fully trained Labradors and Spaniels for the shooting field. Comparable in producing pedigree working dogs from a single location with a strong brand, similar to Mordor's Perthshire headquarters model.

Emerging players

• Medical Detection Dogs: UK charity training medical alert and bio-detection dogs. Comparable to Mordor's detection-dog work with government agencies, sharing the model of breeding/training dogs for specialised working roles rather than companionship.
• Canine Partners: UK charity training assistance dogs for people with disabilities. Comparable because Mordor is a documented breeding partner supplying temperament-tested dogs to Canine Partners, and both operate in the broader working-dog placement ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MordorGundogs22
• Facebookfacebook.com/mordorgundogs
• Instagraminstagram.com/mordorgundogs/?hl=en
• LinkedInlinkedin.com/company/mordor-gundogs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mordor Gundogs