PELICAN MUSIC 2016 LIMITED

Name

PELICAN MUSIC 2016 LIMITED

Legal name

Pelican Music 2016 Limited

Website

https://pelican-music.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Music Education Services

NAICS

Fine Arts Schools (61161)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Private Music Lessons (Instrumental) (EDAMANAA)

akta.pro secondary industries

Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC), Music Schools & Conservatory Prep (Pre-College) (EDAMANAE), Early Childhood Music Education (Ages 0–7) (EDAMANAD), Private Voice Lessons (Vocal) (EDAMANAB)

Keywords

• Instrumental music tuition
• Music education services
• School music programmes
• Private music lessons
• Early childhood music

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Instrumental Lessons: One-to-one and paired instrumental lessons billed termly, half-termly, or monthly. Revenue is recurring based on lesson bookings across three delivery channels: in-school, at-home, and centre-based (N16 and W12).
2. Music Shop: E-commerce sales of sheet music, instruments, books, puzzles, music boxes, cards, toys and gifts. Products are curated by teachers with proceeds supporting music education across London.
3. Holiday Programmes: Summer holiday workshops and classes for children from babies to age 11, including Musical Hatchlings, Musical Discoverers, Musical Explorers, and Musical Theatre programmes. Billed per programme or session.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Pelican Music provides one-to-one and paired instrumental music tuition for children and adults through three delivery channels: in-school lessons at 25+ partner primary schools across London, at-home private tuition, and centre-based lessons at its N16 (Stoke Newington) and W12 (Shepherd's Bush) studios. The company teaches 16+ instruments from Reception age through Grade 8 and supports its tuition with ensembles, after-school clubs, baby and toddler classes, summer holiday programmes, and a curated online shop selling sheet music and instruments.

Product overview

Pelican Music operates as a music education provider offering a multi-channel service model. The core offerings include In-School Instrumental Lessons delivered at partner schools, At-Home Tuition for private lessons, and Centre-Based Lessons at two locations (W12 Shepherd's Bush and N16 Stoke Newington). Supporting programmes include Summer Holiday Programmes, After-School Music Clubs, Baby and Toddler Classes, and Ensemble Programmes. The Pelican Shop provides retail products including sheet music and instruments. The company teaches 17 instruments across these channels.

Differentiator

Problem solved

Functional benefit

Products and services

• In-School Instrumental Lessons One-to-one and paired instrumental lessons delivered during the school day at 25+ partner primary schools across London, covering strings, piano, guitar, woodwind, brass, drums, and singing. Pelican Music handles all administration including timetabling, billing, parent communication, and progress reports. Designed for primary schools that lack internal music teaching capacity.
• At-Home Tuition One-to-one instrumental lessons delivered at the student's home by specialist music teachers. Available across London with prices starting from £29.60 for 30 minutes. Designed for parents seeking convenience and high-quality individual instruction for their children.
• W12 Centre — Shepherd's Bush After-school and Saturday lessons at the W12 Centre located at St Stephen's CoE Primary School, Coverdale Road, London W12 8LH. Includes one-to-one lessons and ensemble programmes such as orchestras, chamber music, and strings groups. Prices start from £28.50 for 30 minutes.
• Pelican Music N16 — Stoke Newington Lessons, community classes, and workshops at the N16 studio at 183 Church Street, London N16 0UL. Includes baby and toddler classes, adult lessons, and holiday workshops. Prices start from £32 for 30 minutes for one-to-one lessons.
• Summer Holiday Programmes Classes, courses, and try-it weeks during summer holidays at the N16 Stoke Newington studio, covering early years activities, songwriting, musical theatre, and family sessions. Designed for children from babies to age 11 and their families.
• After-School Music Clubs Inclusive music clubs including Musical Explorers, Musical Adventurers, MAT Club, Song Writing Club, Choir, Orchestra, and Ukulele Club. Delivered at partner schools as part of the school's music programme.
• Baby and Toddler Classes Age-specific early-years music classes including Musical Hatchlings (9-24 months), Musical Discoverers (2-4 years), Musical Explorers (4-6 years), and Sing to Me for new parents. Delivered at the N16 Stoke Newington studio.
• Ensemble Programmes Orchestras (First Chair, Rising, Pelican Players), chamber music groups, and strings ensembles that develop collaborative music-making skills. Delivered primarily at the W12 Shepherd's Bush centre.
• The Pelican Shop Online shop selling sheet music, instruments, books, puzzles, music boxes, cards, toys, and gifts. Products are curated by Pelican Music teachers with proceeds supporting music education across London.

Quantifiable outcome

• 150,000+ lessons delivered
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sing Education: Provides primary school music education across London and the UK, particularly singing-based. Closely comparable B2B school partnership model to Pelican's in-school service.
• Voices Foundation: UK music education charity delivering vocal and instrumental programmes in primary schools. Comparable mission, delivery model, and customer base to Pelican Music.
• Rhythm Time: UK franchised early childhood music programme for babies, toddlers, and pre-schoolers. Directly comparable to Pelican's baby/toddler community classes.
• Monkey Music: UK-based early childhood music classes for under 4s. Directly comparable to Pelican's Musical Hatchlings and early years programmes at the N16 centre.
• Rocksteady Music School: UK's leading in-school rock band tuition provider for primary schools, with similar school-partnership GTM, multi-channel delivery, and parent-facing enrolment. Highly comparable business model.
• Jo Jingles: National UK provider of structured baby and toddler music and movement classes. Comparable to Pelican's early childhood segment and franchise-style multi-location delivery.
• London Music Masters: UK-based music education provider offering instrumental tuition and ensemble programmes in London primary schools. Closely comparable to Pelican's in-school delivery model and target audience.
• Artis Education: Performing arts education provider partnering with primary schools across the UK. Comparable target customer (primary schools) and full-service, admin-light delivery model.

Broad incumbents

• Yousician: Global digital music education platform offering instrument tuition via app. Indirect competitor for beginners and price-sensitive parents; representative of the digital disruption Pelican needs to defend against.
• ABRSM (Associated Board of the Royal Schools of Music): UK music exam board and education charity. Adjacent to Pelican's Grade 8 progression pathway — not a direct teaching competitor but a key reference point for the credentialed outcomes Pelican promises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pelican-music-2016-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PELICAN MUSIC 2016 LIMITED