United States Dog Agility Association, Inc.

What United States Dog Agility Association, Inc. does

The United States Dog Agility Association, Inc. (USDAA) is a Texas-incorporated nonprofit corporation that governs and promotes dog agility as a competitive sport in the United States. Founded in 1986 by Ken Tatsch, USDAA operates an integrated titling, competition, and rules framework that spans four tiered competitive programs (Championship, Performance, Veterans, and Intro) and the affiliated World Cynosport Rally Limited (WCRL) rally obedience program. Its core platform consists of the rulebook, course-design guidelines, judge certification, dog registration, and title-qualification systems, complemented by the USDAA@Home! online competition program that enables remote title qualification through virtual courses and remote judging.

The organization distributes its programming through an affiliate network of more than 60 local agility clubs that host sanctioned trials across ten US regions, culminating in the annual Cynosport World Games flagship championship. USDAA additionally manages Team USA selection and participation in the biennial IFCS World Agility Championship as the US member organization. Educational and community infrastructure includes the Agility Learning Center and the monthly OVERview digital magazine, while an e-commerce store (BigCommerce) handles merchandise and event registrations.

USDAA does not publicly disclose revenue or financials; it operates with a small (1-10) employee base from its Plano, TX operational headquarters (relocating effective August 1, 2026) and Richardson, TX mailing address. Revenue is generated through membership dues, event registration fees, sanctioning of affiliate club trials, merchandise, and sponsorship — with Purina Pro Plan serving as presenting sponsor of Cynosport and additional sponsorship from Max200 and (historically) Vetz Petz/Antinol. The organization is celebrating its 40th anniversary in 2026 and continues to operate its standard portfolio of regional and national events with no disclosed technology, AI, or product-surface expansion beyond existing programs.

Name

United States Dog Agility Association, Inc.

Legal name

United States Dog Agility Association, Inc.

Website

https://usdaa.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

USDAA is a Texas-incorporated nonprofit founded in 1986 that governs dog agility competition in the US through four titling programs, 60+ affiliated clubs, the Cynosport World Games, IFCS Team USA selection, and the USDAA@Home! online competition platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels4 records

Marketing channels4 records

Core offering

USDAA governs and promotes dog agility as a sport in the United States by sanctioning trials, administering standardized titling programs (Championship, Performance, Veterans, Intro), hosting the annual Cynosport World Games and regional championships, and selecting Team USA for the IFCS World Agility Championship. It also supports the World Cynosport Rally Limited (WCRL) obedience program and the USDAA@Home! online competition format.

Product overview

USDAA operates as a dog agility titling and competition organization offering a platform-plus-programs model. The core portfolio consists of four distinct competitive programs: Championship Program (premier tournament-level competition), Performance Program (modified standards for broader participation), Veterans Program (adjusted competition for senior dogs), and Intro Program (entry-level pathways). The organization also supports World Cynosport Rally Limited (WCRL) rally obedience competitions and the USDAA@Home! online competition program enabling remote title qualification. Major events include the annual Cynosport World Games national championship and IFCS World Championship selection for Team USA. USDAA publishes the OVERview digital magazine and maintains the Agility Learning Center as educational resources. The organization provides dog registration, competitor services, judge certification, course design guidelines, and maintains official rules and regulations for the sport.

Differentiator

Problem solved

Functional benefit

Brands

• Cynosport World Games: USDAA's flagship annual world championship event for dog agility competitors.
• USDAA@Home!

Products and services

• Championship Program

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Purina Pro PlanflagshipGTM or Marketing PartnerPresenting sponsor of Cynosport World Games. Major supporter of dog agility through Masters Challenge Biathlon, Grand Prix of Dog Agility, Steeplechase, and other tournament events. Provides championship prizes and event sponsorship.
• IFCS (International Federation of Cynological Sports)coreStrategic or Co-development PartnerUSDAA serves as the US member organization for IFCS World Agility Championship. Manages Team USA selection and representation at biennial world championships.
• World Cynosport Rally Limited (WCRL)coreStrategic or Co-development PartnerUSDAA supports World Cynosport Rally Limited, the rally obedience companion program. WCRL operates under the USDAA umbrella with its own titling and competition structure.
• Max200minorGTM or Marketing PartnerOfficial sponsor of USDAA website and events.
• Vetz Petz (Antinol)minorGTM or Marketing PartnerAnnounced official US product launch and multi-year partnership with USDAA in July 2021 for joint marketing and sponsorship.

Recent moves7 records

Expansion highlights4 records

Market position

Competitive moat4 records

Customer concentration

• Xfacebook.com/USDAA
• Facebookfacebook.com/USDAA
• Instagraminstagram.com/usdaa_dog_agility
• LinkedInlinkedin.com/company/united-states-dog-agility-association-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United States Dog Agility Association, Inc.