PRO-GUARD SECURITY

Name

PRO-GUARD SECURITY

Legal name

MSG Security Limited

Website

https://pro-guardsecurity.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Ownership category

akta.pro rank

Product category

Security Services

NAICS

Security Guards and Patrol Services (561612), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Commercial Property Guarding (Offices, Retail Parks, Malls) (BPAKAAAF)

Keywords

• Manned guarding services
• Mobile patrol security
• CCTV installation monitoring
• Key holding alarm response
• Access control systems

Headquarters

HQ city

Walsall

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Manned Guarding Services: Revenue generated from providing trained security personnel physically present on-site to protect people, property, and assets. Pricing based on hours required and level of coverage.
2. Mobile Patrol Services: Flexible patrol security where officers carry out scheduled or random checks of sites. Cost-effective alternative to permanent on-site guarding.
3. Gatehouse Security: Access control services at entry points managing vehicle movements, checking visitors, and monitoring deliveries.
4. CCTV Installation and Monitoring: Supply, installation, and monitoring of CCTV surveillance systems for homes and businesses, including remote viewing capabilities.
5. Key Holding and Alarm Response: Out-of-hours response services where Pro-Guard holds keys and responds to alarm activations.
6. FireXO Products: Sale of FireXO all-in-one fire extinguishers for homes, businesses, event spaces, and vehicles.
7. Security System Maintenance Contracts: Ongoing maintenance and service contracts for security systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pro-Guard Security provides integrated physical and electronic security services to homeowners and commercial businesses across the West Midlands and wider UK regions. Core offerings include manned guarding, mobile patrols, gatehouse security, key holding and alarm response, CCTV installation and monitoring, access control, fire alarm systems, and remote monitoring, supplemented by hardware products such as FireXO fire extinguishers and PPE equipment.

Product overview

PRO-GUARD SECURITY is a security services company established in 1993 offering a comprehensive range of security services and products for both domestic and commercial customers. The company operates as a service-based business rather than a software platform, providing physical security solutions including manned guarding, mobile patrols, key holding, CCTV installation and monitoring, access control, fire alarm systems, and related security equipment. The product portfolio includes core service offerings (Home Security, Business Security, Static Guarding, Mobile Patrol Security, Gatehouse Security, Key Holding & Alarm Response, CCTV Monitoring, Access Control, Remote Monitoring, Fire Alarm Systems) as well as specific products like Firexo Fire Extinguisher (an all-in-one fire safety product), Letsanify, and PPE Equipment. The company serves multiple sectors including construction, events, business parks, offices, schools, healthcare, factories, warehouses, and retail environments across the UK including Oxford, Manchester, Nottingham, Leicester, Derby, Cheshire, and Cambridge.

Differentiator

Problem solved

Functional benefit

Brands

• Fire XO: All-in-one fire extinguisher solution designed to tackle all major fire classes including Class A, B, C, D, electrical fires and Class F fires involving cooking oils and fats.
• Pro Safe PPE

Quantifiable outcome

• Attendance within agreed timeframes for out-of-hours response
• +2 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Allied Universal (formerly G4S UK): One of the largest UK security services providers following G4S UK restructuring, offering static guarding, mobile patrols, key holding, and security systems. Direct overlap with Pro-Guard's manned guarding and electronic security portfolio, with much broader geographic reach.
• Mitie Security: UK's largest integrated facilities management and security services provider, offering manned guarding, mobile patrols, CCTV monitoring, and keyholding across all UK regions. Comparable to Pro-Guard across the full security stack, but operating at vastly greater scale and with national contract capability.
• Securitas UK: Global security services giant with substantial UK operations offering manned guarding, mobile patrols, electronic security, and fire & safety. Overlaps directly with Pro-Guard's commercial guarding, alarm response, and remote monitoring offerings at far larger scale.
• OCS Group UK: International facilities services group with substantial UK security offering covering manned guarding, mobile patrols, CCTV, and access control. Comparable across service lines but operates as part of a much broader FM portfolio.

Direct peers

• Corps Security: UK specialist security company focused on manned guarding, concierge, CCTV monitoring, and key holding with a heritage comparable to Pro-Guard's. Operates across multiple UK regions serving commercial and public-sector clients, making it a tight direct peer in scale and service scope.
• Venture Security (VSG): UK-focused security services provider offering static guarding, mobile patrols, key holding, CCTV, and reception/concierge services. Tightly comparable private competitor at similar scale serving commercial and public-sector clients.
• First Response Group: UK security, fire, and technology services provider offering manned guarding, mobile patrols, key holding, CCTV, and access control. Directly comparable regional/multi-region competitor with similar customer segments and accreditations.
• Bidvest Noonan: UK and Ireland security and facilities services provider offering manned guarding, mobile patrols, reception, and security systems. Direct competitor for the same commercial customer base with comparable integrated service model but larger scale.
• Wilson James: UK security, logistics, and aviation services company providing manned guarding, reception, CCTV monitoring, and event security. Mid-sized peer with similar commercial focus and regional/national delivery footprint.
• Kingdom Services Group: UK-headquartered security and cleaning services group providing manned guarding, mobile patrols, key holding, CCTV, and event security to commercial and residential clients. Closely comparable regional/multi-region private competitor with similar service mix and SIA-accredited operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Pro-Guard-Security-148868735181569
• LinkedInlinkedin.com/company/pro-guard-security

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRO-GUARD SECURITY