What Views (holdings) Limited does

Views (holdings) Limited is a residential property developer and investor founded in 2018 by brothers Shujaat Rasool and Shoaib Muhammad, focused on Greater Manchester and the North West of England. The company reactivates underused sites — former cricket clubs, textile factories, bowling greens, and commercial premises — to deliver thoughtfully designed residential homes and mixed-use schemes. Its current portfolio comprises seven distinct projects: Bloom Street (39 apartments in a Grade II listed 1880 textile factory), Broad Hill Gardens (66 homes at the former Burnage Cricket Club, 20% affordable), Empress Court (9 three-bedroom townhouses in Heaton Norris, Stockport — the first scheme on site), Grace Green (20 homes at the former Longsight Bowling Green), Grandale Curve (42 apartments plus 5,500 sq ft commercial in Rusholme), Oakley Gardens (53 homes in Fallowfield), and Stockport Road (25 homes plus retail in Levenshulme). With Empress Court on site as of August 2025 and other schemes in planning, the company targets over 240 homes delivered by 2027 and 200 homes per year by 2030.

The business operates two revenue streams: direct residential development and sale of completed or off-plan units to individual buyers, and a parallel investment platform that deploys capital from international investment partners into value-add residential assets across the North-West. The investment business unit has approximately £110m planned for deployment over 24 months from October 2025, with £10.05m already invested since Q4 2025. Distribution combines direct website enquiry, appointed specialist sales agents (e.g., Reside Property for Empress Court), and direct relationship management by the Acquisitions Manager for capital partners. Construction is performed by an in-house team led by a Senior Construction Manager with five decades' experience.

Views is privately held by the founding brothers, who serve as co-CEOs. The company has materially strengthened its leadership bench in 2025-2026, appointing David Ritchie (former CEO/CFO of FTSE 250 Bovis Homes/Vistry Group) as its first Non-Executive Director, Mike Smith as CFO (35 years' experience, ex-BDO), and Tiffany Chevis as Operations & Marketing Director (ex-Sigma Capital/Genr8). Headcount expanded from 4 to 20 employees in 2025. There is no disclosed proprietary technology platform; competitive advantage rests on heritage-sensitive design, in-house construction capability, planning relationships with Manchester City Council, and senior talent with track records at larger housebuilders. The business is headquartered at Adlington, Macclesfield with operational focus across Greater Manchester.

Name

Views (holdings) Limited

Legal name

Views (holdings) Limited

Website

https://views.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Views is a Greater Manchester-based residential property developer and investor founded in 2018, building design-led homes across seven sites (240+ home pipeline) and deploying capital from international investment partners into UK value-add residential assets.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (23611)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532), Investors, Nec (6799)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential property development
• Real estate investment
• Housebuilding
• Mixed-use developments
• Property asset management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Property Development & Sales: Views develops residential homes (apartments and houses) across the North West of England and sells them to end buyers. Revenue is generated through the sale of completed or off-plan residential units across its development pipeline.
2. Property Investment & Value-Add: Views acquires and revitalises well-located residential assets across Greater Manchester, returning an attractive IRR to international investment partners. The investment arm deploys capital into larger development sites, apartment blocks, conversions, HMOs, and income-producing portfolios, with approximately £90m to deploy by 2028.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Views develops residential homes (apartments, townhouses and houses) and mixed-use schemes across the North West of England, primarily Greater Manchester, delivering new-build and heritage-conversion projects. Alongside development, Views operates an investment business unit that acquires and revitalises residential assets for international capital partners, targeting attractive IRR through value-add opportunities with approximately £90m earmarked for deployment by 2028.

Product overview

Views is a residential property developer and investor operating across Greater Manchester. The company operates a portfolio of seven distinct residential development projects (Bloom Street with 39 apartments, Broad Hill Gardens with 66 homes, Empress Court with 9 townhouses, Grace Green with 20 homes, Grandale Curve with 42 apartments plus retail, Oakley Gardens with 53 homes, and Stockport Road with 25 homes plus retail) alongside a dedicated Investment business unit focused on value-add property opportunities. The developments range from heritage building conversions (Grade II listed Bloom Street textile factory) to new-build residential housing, with a mix of private and affordable housing units. Construction is delivered in-house through the company's construction division.

Differentiator

Problem solved

Functional benefit

Products and services

• Bloom Street Conversion of a Grade II listed Victorian Venetian Gothic textile finishing factory (circa 1880) at 42 Bloom Street, Manchester, into 39 distinctive residential apartments (one, two and three bedroom) ranging from 508 to 1,038 sq ft, preserving original architectural features including pillars, fixed machinery and the original hoist.
• Broad Hill Gardens New residential development of 66 homes at the former Burnage Cricket Club in Burnage, comprising 53 houses (7 three-bedroom and 46 four-bedroom) and 13 one-bedroom apartments across two small blocks, designed with inspiration from Burnage Garden Village and including EV charging and cycle parking.
• Empress Court Boutique terrace of 9 three-bedroom townhouses in Heaton Norris, Stockport, built over three floors with open-plan ground floor kitchen, dining and living space, inspired by the industrial heritage of Heaton Norris with a red brick factory aesthetic. Sales handled by appointed agent Reside Property.
• Grace Green Development of 20 new homes at the former Longsight Bowling Green and Cricket Club site in Longsight, designed for modern living with a focus on community integration.
• Grandale Curve Mixed-use development at 98 Wilmslow Road, Rusholme, comprising 42 apartments (12 one-bedroom and 30 two-bedroom) and 6 ground floor retail/commercial units featuring a curved facade design.
• Oakley Gardens Residential development of 53 homes at 188 Wilmslow Road, Fallowfield, including restoration of the Victorian Oakley Villa (circa 1840) into 11 apartments alongside 42 three and four bedroom townhouses replacing 20th century office buildings.
• Stockport Road (Levenshulme) Mixed-use development at 788 Stockport Road, Levenshulme, comprising 25 homes (24 two-bedroom and 12 one-bedroom apartments plus 2 three-bedroom townhouses) and 9 ground floor retail units, with an 800 sq ft roof garden.
• Investment Business Unit Property investment division acquiring and revitalising well-located residential assets across Greater Manchester, including apartment blocks, conversions, HMOs and income-producing portfolios, returning attractive IRR to international investment partners. Recent deals include Princes Street Stockport (9,663 sq ft title strip), Ladybarn Crescent (10 apartments) and Palatine Road Withington (11 apartments).

Quantifiable outcome

• Over 240 homes in development pipeline by 2027; targeting 200 homes per year by 2030
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Fletcher RaecoreTechnology or IntegrationFletcher Rae is the architect appointed for the Bloom Street project in Manchester, designing the conversion of the Grade II listed former textile finishing factory into 39 distinctive apartments. They are responsible for the design of each individual apartment and the resident journey through the building.
• Ollier Smurthwaite ArchitectscoreTechnology or IntegrationOllier Smurthwaite Architects designed multiple Views projects including Broad Hill Gardens (Burnage), Grandale Curve (Rusholme), Stockport Road (Levenshulme), and Withington Road (Whalley Range). The firm is responsible for architectural design taking inspiration from local heritage and character.
• Nick Moss ArchitectscoreTechnology or IntegrationNick Moss Architects is working with Views on the Oakley Gardens project at 188 Wilmslow Road, Fallowfield, designing proposals to restore the Victorian Oakley Villa and develop new family homes.
• Asteer PlanningcoreImplementation/ SI/ Consulting PartnerAsteer Planning is the planning consultant that supported Views in securing planning permission for Broad Hill Gardens at the former Burnage Cricket Club. The firm assists with planning submissions and stakeholder engagement across Views' development pipeline.
• Ashton HalecoreImplementation/ SI/ Consulting PartnerAshton Hale is the planning consultant acting on behalf of Views for the Bloom Street project and the Oakley Gardens (Fallowfield) public consultation. They distribute consultation leaflets and engage with statutory stakeholders.
• Reside PropertycoreChannel Partner/ Reseller/ DistributorReside Property is the appointed sales agent for Empress Court in Heaton Norris, managing all residential sales enquiries, viewings, and reservations for the nine three-bedroom townhouses. Prospective buyers are directed to contact Reside directly for sales queries on this scheme.
• Avison YoungcoreImplementation/ SI/ Consulting PartnerAvison Young acted as planning consultant for Views on the Stockport Road (Levenshulme) development and the initial Rusholme planning application, supporting pre-application consultation and planning submission.
• DeloitteminorImplementation/ SI/ Consulting PartnerDeloitte is listed as a partner on the Views projects page, providing professional advisory services to the company.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Avant Homes: Large UK private regional housebuilder operating across the North of England including the North-West. Comparable as a scaled regional player with overlapping product type (houses and apartments) and buyer demographic.
• Keepmoat Homes: Large UK regional housebuilder with significant North-West presence and focus on affordable and private housing. Comparable as a broader incumbent competing for similar sites, planning consents, and buyers across Greater Manchester.
• Vistry Group: FTSE-listed national housebuilder formed from Bovis Homes (where Views' NED David Ritchie was CEO/CFO). Comparable as a large-scale for-sale residential developer; Views' senior leadership was directly trained in Vistry's operating model.
• Peel L&P: Major North-West landowner and developer behind large regeneration schemes including MediaCity and TraffordCity. Comparable as a North-West-focused developer operating at significantly greater scale with mixed-use and residential product overlap.
• Sigma Capital Group: UK residential development and PRS investment platform with North-West exposure. Comparable as a capital-partnered residential investment platform with leadership overlap (Tiffany Chevis previously at Sigma Capital Group).

Direct peers

• Renaker: Manchester-focused residential developer with a large pipeline of high-rise and mid-rise apartments in Greater Manchester. Directly comparable on geography, product type (urban apartments and mixed-use), and target buyer demographic.
• Genr8 Developments: Manchester-based developer behind large mixed-use regeneration schemes (Smithfield Works, etc.). Directly comparable on placemaking-led North-West development, with leadership overlap (Tiffany Chevis previously worked there).
• Russell Homes: Cheshire-based residential housebuilder with North-West focus, delivering family homes and apartments. Comparable as a regional SME developer operating in the same geographic footprint with similar product mix and buyer segments.
• Eric Wright Group: North-West property and construction group with residential development activity. Comparable as a regional developer and contractor combining development with construction capability — similar vertical integration to Views' model.
• Wain Homes: Privately-held UK regional housebuilder with active North-West operations. Comparable as a regionally-focused for-sale residential developer competing for similar buyers and planning approvals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/viewsre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Views (holdings) Limited