The Parlor Gallery

Name

The Parlor Gallery

Legal name

Parlor Gallery

Website

https://parlor-gallery.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

The Parlor Gallery is a privately held contemporary art gallery in Asbury Park, NJ, founded in 2009, that exhibits and sells original artworks and prints, and provides art consultancy services to private collectors, interior designers, and commercial spaces.

Ownership category

akta.pro rank

Product category

Contemporary Art Gallery

NAICS

Art Dealers (459920)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Contemporary art gallery
• Fine art sales
• Art consulting services
• Art print shop
• Gallery exhibitions

Headquarters

HQ city

Asbury Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Original Artwork Sales: Sale of original artworks from represented and exhibited artists including paintings, sculptures, and mixed media pieces.
2. Print Shop: E-commerce sales of giclee prints, limited edition prints, and open edition prints from gallery artists.
3. Art Consultancy Services: Art consulting services for interior designers, private collectors, and commercial spaces including commissions, curation, and installation services.
4. Exhibition Fees and Sales Commission: Commission from sales of artworks during exhibitions and pop-up events, with artists represented through the gallery.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Parlor Gallery is a contemporary art gallery in Asbury Park, NJ that sells original artworks (paintings, sculptures, mixed media) from represented and exhibited artists, operates an online Print Shop for giclee and limited edition prints, and provides art consultancy services including sourcing, curation, commissioning, and installation for collectors, interior designers, and commercial spaces. The gallery runs rotating exhibitions, pop-up and virtual exhibitions via Artsy, and personalized private appointments.

Product overview

The Parlor Gallery is an art gallery and arts organization based in Asbury Park, New Jersey, operating a unified portfolio of services centered on contemporary art sales and curation. The core offerings include gallery exhibitions at its physical location showcasing represented and guest artists, and a Print Shop e-commerce platform for purchasing archival prints. Supporting services include Art Consultancy (operating through the Red Bank Design Center) for collectors and interior designers seeking customized art sourcing and installation; the Wooden Walls Project for public art installations; Private Appointments for personalized one-on-one collection guidance; an Interview Series featuring artist media content; and Pop-Up & Virtual Exhibitions including online studio visits via Artsy. The gallery represents artists across various mediums including painting, photography, sculpture, and mixed media.

Differentiator

Problem solved

Functional benefit

Brands

• Red Bank Design Center: Art consultancy and sales program for designers and collectors, including art advising for public and private collections and curation as well as advisory services for public art projects, installations and murals

Products and services

• Gallery Exhibitions

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Red Bank Design CentercoreStrategic or Co-development PartnerParlor Gallery curates art programming at Red Bank Design Center, a collaborative workspace for interior designers. Jill Ricci oversees the showroom featuring works from the Parlor Gallery artist roster. This partnership extends the gallery's presence into the interior design community.
• Lock & ShademinorChannel Partner/ Reseller/ DistributorNeighboring business at 605 Lake Avenue, Asbury Park hosts curated art from Parlor Gallery on their walls. Works can be purchased directly from Lock & Shade or through Parlor Gallery.
• ArtsycoreChannel Partner/ Reseller/ DistributorOnline art marketplace platform where Parlor Gallery maintains an active presence for sales and exhibitions. Click on the Artsy logo on the gallery website to view available works.
• Asbury Park Dinner TableminorOthersLocal charity receiving 10% of sales from the 'Hope' virtual exhibition, supporting local restaurants while feeding families experiencing food insecurity in Asbury Park.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Corey Helford Gallery: LA-based contemporary gallery with a roster that includes pop surrealism and lowbrow artists, directly overlapping Parlor's stylistic range. Operates physical gallery plus online sales and art fair presence.
• Thinkspace Gallery: Los Angeles contemporary gallery focused on new contemporary, pop surrealism, and street art. Competes for the same emerging-collector demographic and participates in similar art fairs (SCOPE Miami Beach, etc.).
• Hashimoto Contemporary: San Francisco-based contemporary gallery with a roster spanning pop surrealism, lowbrow, and street art — directly overlapping Parlor Gallery's artistic niche (e.g., Hellbent is also represented by Hashimoto). Same go-to-market via exhibitions, online store, and art fair participation.
• Spoke Art: San Francisco gallery specializing in pop surrealism, lowbrow, and contemporary art with a strong print and original-program mix — closely aligned with Parlor's print shop and original exhibition model.
• Jonathan Levine Gallery: NJ/NYC contemporary gallery previously referenced by Parlor (curated their juried exhibition in 2013). Operates a similar emerging-to-established contemporary program with a focus on pop surrealism and street art.
• Roq La Rue: Seattle-based contemporary gallery long associated with pop surrealism, lowbrow, and new contemporary art — directly comparable to Parlor's curatorial focus and small-team operating model.
• Asya Geisberg Gallery: Chelsea-based contemporary gallery showing emerging and mid-career artists across painting, sculpture, and mixed media — a similar scale and curatorial model to Parlor with a comparable consultancy-friendly collector base.
• Frey Norris Gallery: San Francisco contemporary gallery representing mid-career and emerging artists with exhibitions across painting, sculpture, and mixed media — overlapping programming scope and artist-roster size with Parlor.
• C. Parker Gallery: Greenwich, CT contemporary gallery with a roster that overlaps Parlor's in terms of emerging-to-established contemporary artists, plus a print program and interior-design clientele.
• Lyons Wier Gallery: NYC contemporary gallery exhibiting pop surrealism, lowbrow, and new contemporary artists with an online store and art fair calendar comparable to Parlor's structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ParlorGallery
• LinkedInlinkedin.com/company/parlor-gallery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Parlor Gallery