Balti Rehviseadmete Aktsiaselts

What Balti Rehviseadmete Aktsiaselts does

Balti Rehviseadmete Aktsiaselts (doing business as Balti Rehviseadmed) is an Estonian B2B distributor and integrator of premium European automotive service equipment, headquartered at Pärnu mnt 232E in Tallinn. Founded in 1993 and operating with 1-10 employees, the company represents leading international manufacturers including WashTec (car wash systems), Beissbarth (workshop equipment), RemaTip-Top (tire repair), HPA Faip (mounting benches), Intellisens (tire pressure sensors), Filcar (exhaust extraction), Haweka, Pasquin, and Mercur Handels (vacuum and air-water stations). Its product portfolio is organized into three categories: tire equipment (mounting/balancing benches, balancers, valves, pressure sensors), workshop equipment (chassis and brake repair, climate control, lighting), and car wash equipment (automatic, tunnel, self-service systems).

The company's revenue model combines hardware distribution with value-added services. Revenue streams include (1) equipment sales of capital goods ranging from tire changers to full car wash facilities, (2) installation and configuration services custom-tailored to customer premises, (3) ongoing maintenance and repair services, and (4) staff training on equipment operation. Pricing is quote-based and not publicly disclosed. The go-to-market is direct B2B sales across four customer segments in Estonia: auto repair shops and workshops, auto centers and dealerships, transport companies with fleet garages, and gas stations adding car wash or vacuum services. Customer acquisition relies on the company website (mcrolls.ee), phone inquiries (+372 659 9545), and email ([email protected]), with a named sales and service team of six individuals. The company claims 978 successful transactions and satisfied customers since inception, and serves customers exclusively within Estonia with no disclosed international operations.

Name

Balti Rehviseadmete Aktsiaselts

Legal name

Balti Rehviseadmete Aktsiaselts

Website

https://mcrolls.ee

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Balti Rehviseadmed is an Estonian B2B distributor of premium European automotive workshop and car wash equipment, representing brands such as WashTec, Beissbarth, and RemaTip-Top. Founded in 1993, it serves auto repair shops, dealerships, transport companies, and gas stations across Estonia.

Ownership category

akta.pro rank

Product category

Automotive Workshop Equipment Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Tire Retreading & Casing Management (TLAKADAE)

akta.pro secondary industry

Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM)

Keywords

• Automotive equipment distribution
• Tire service equipment
• Workshop machinery
• Car wash systems
• Vehicle service equipment

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of automotive workshop equipment including car wash systems, tire mounting and balancing machines, lifts, brake testing equipment, and related accessories from international brand partners.
2. Installation and Configuration Services: Professional installation, setup, and configuration of equipment at customer premises, including custom solutions for car wash facilities and workshop layouts.
3. Maintenance and Repair Services: Ongoing equipment maintenance and repair services, available by calling the main phone number or contacting specific technicians.
4. Training Services: Training services for equipment operation, provided to customer teams to ensure proper use of purchased devices.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Balti Rehviseadmete Aktsiaselts (trading as Balti Rehviseadmed) is an Estonian distributor and integrator that supplies and services tire, wheel, workshop, and car wash equipment for automotive businesses. The company is the authorized Estonian representative of leading European brands including WashTec, Beissbarth, RemaTip-Top, HPA Faip, Intellisens, Filcar, Haweka, Pasquin, and Mercur Handels, and offers equipment sales together with installation, configuration, maintenance, and staff training.

Product overview

Balti Rehviseadmete AS operates as a distributor and integrator of premium automotive service equipment, representing leading European manufacturers since 1993. The company offers three core product categories: Rehviseadmed (tire equipment including mounting/balancing benches, pressure sensors, and balancers featuring Beissbarth brand), Töökoja seadmed (workshop equipment for chassis, brake, and climate control work with Beissbarth, Haweka, and Pasquin brands), and Autopesu (car wash solutions including WashTec automatic systems and self-service stations, plus Mercur Handels vacuum/air-water stations). The company also distributes RemaTip-Top tire accessories and Intellisens tire pressure sensors. Products are designed for both large auto centers and small workshops, as well as transport company garages.

Differentiator

Problem solved

Functional benefit

Products and services

• Rehviseadmed (Tire Equipment)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• WashTeccoreTechnology or IntegrationWashTec is the world's leading car wash equipment manufacturer, with proven track record of tens of thousands of car washes across 70 countries. Balti Rehviseadmete uses WashTec equipment for complete car wash solutions including automatic car washes, tunnel washes, and self-service car washes.
• BeissbarthcoreTechnology or IntegrationGerman equipment manufacturer with over 100 years of history. Beissbarth provides tire fitting machines, wheel balancers, and workshop equipment. Balti Rehviseadmete offers Beissbarth products for both passenger vehicles and larger machines.
• RemaTip-TopcoreTechnology or IntegrationRemaTip-Top is the world market leader in tire repair segment. The company offers innovative and high-quality solutions for tire repair and accessories. Balti Rehviseadmete helps customers select appropriate equipment and accessories based on their needs.

Scale indicators2 records

Recent moves4 records

Expansion highlights1 record

Broad incumbents

• Snap-on Incorporated: Global manufacturer and distributor of tools, diagnostics, and equipment for automotive service professionals. A much larger incumbent with overlapping product lines (tools, diagnostics, lifts, tire equipment) but a far broader portfolio and global footprint serving the same end customers.
• Bosch Automotive Service Solutions: Major automotive aftermarket equipment and diagnostics supplier, part of Bosch. Offers broad portfolio of workshop equipment, diagnostic tools, and service solutions to the same auto service customer base, but as a global incumbent with much wider product breadth.

Emerging players

• Launch Tech Co., Ltd. China-origin manufacturer of automotive diagnostic equipment, ADAS calibration tools, and tire service equipment. Emerging player with growing European distribution, overlapping with parts of Balti Rehviseadmete's workshop equipment category but focused on diagnostics.

Others

• RemaTip-Top (Stahlgruber Group): World market leader in tire repair materials and accessories, also part of the Stahlgruber automotive aftermarket group. Active brand partner of Balti Rehviseadmete in the tire repair category; included as a peer due to direct product overlap and brand-portfolio adjacency.
• WashTec AG: World's leading manufacturer of car wash equipment (rollover, tunnel, self-service) with installations in 70+ countries. While WashTec is also an active brand partner of Balti Rehviseadmete (not a direct competitor), it is included as a peer because its car wash product line represents a core category for the subject company.

Direct peers

• Rotary Lift: Manufacturer of vehicle lifts (two-post, four-post, scissor, mobile column) for automotive service facilities. Directly comparable product category in workshop equipment, serving auto repair shops, dealerships, and fleet operators — the same customer base as Balti Rehviseadmete.
• John Bean (a Snap-on brand): Manufacturer of tire changers, wheel balancers, wheel alignment systems, and lifts for automotive service. Direct comparable in core tire and workshop equipment categories, sold through Snap-on's global distribution network to automotive workshops and dealerships.
• Hunter Engineering Company: US-based leading manufacturer of wheel alignment systems, tire changers, and wheel balancers for automotive workshops. Directly comparable product category (tire and wheel service equipment) sold to the same auto repair shop and dealership customer base that Balti Rehviseadmete serves in Estonia.
• MAHA Maschinenbau Haldenwang GmbH & Co. KG: German manufacturer of brake testers, vehicle lifts, play detectors, and workshop testing equipment. Direct comparable in automotive workshop equipment, serving the same type of inspection/service workshop customers as Balti Rehviseadmete.
• Beissbarth GmbH: German manufacturer of tire fitting machines, wheel balancers, and chassis/brake workshop equipment with over 100 years of history. Direct product-category peer; also an active brand partner of Balti Rehviseadmete, with overlapping product lines in tire and workshop equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balti Rehviseadmete Aktsiaselts