Honda Motor de Argentina

Name

Honda Motor de Argentina

Legal name

Honda Motor de Argentina S.A.

Website

https://honda.com.ar

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Automotive Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Motorcycle Manufacturing (ICE) (IMACAEAA)

akta.pro secondary industry

Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)

Keywords

• Automotive manufacturing
• Motorcycle production
• Power equipment
• Marine engines
• Automotive dealer network

Headquarters

HQ city

Campana

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Motorcycle Sales: Honda sells motorcycles through a network of authorized dealers. Honda does not sell directly to the public; dealers are independent businesses that negotiate final prices with customers.
2. Automobile Sales: Honda commercializes automobiles through official dealer network. Prices suggested to dealers include VAT but exclude freight, registration, and insurance.
3. Parts and Accessories: Sale of original Honda spare parts and accessories through official dealers and service centers. 35 years of uninterrupted presence in Argentina.
4. After-Sales Service and Maintenance: Official maintenance services, repairs, and warranty services performed at authorized dealers and service centers. Prices vary by dealer.
5. Honda Plan de Ahorro (Capital Management Services): New subsidiary Honda Plan Argentina (HPA) offers capital management services through savings plans that allow customers to purchase motorcycles through systematic monthly payments, with vehicles delivered via lottery or bidding system.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Honda Motor de Argentina manufactures and distributes Honda-branded motorcycles, automobiles, ATVs, power products (generators, pumps, and similar equipment), and marine engines (outboard motors) in Argentina. The company operates as the local subsidiary of Honda Motor Co., Ltd. (Japan), producing, importing, and selling these products through an authorized dealer and service network that has been active in the country since 1978.

Product overview

Honda Motor de Argentina operates as a diversified mobility company with four main business divisions: Motorcycles (motos), Automobiles (autos), Power Products (productos de fuerza), and Marine. The motorcycle division is the market leader in Argentina since 2018, manufacturing locally at the Campana plant with 3 production lines producing approximately 600 units daily. Current local production includes 9 models (Wave 110S SD and CD, NAVi, CB125F Twister, GLH150, CB300F Twister, XR150L, XR190L, XR300L Tornado). The automobile division offers a complete SUV lineup including WR-V, HR-V, ZR-V, CR-V, and hybrid variants (CR-V Advanced Hybrid, Accord Advanced Hybrid, Civic Advanced Hybrid). The Marine division covers outboard motors, while the Power Products division serves agricultural and commercial sectors. Honda Plan Argentina (HPA) provides savings plan services for motorcycle acquisition. The company is expanding into ATV production with the TRX420 starting March 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Honda Motorcycles

Quantifiable outcome

• 1.5 million motorcycles produced locally since 2006
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Honda Plan Argentina (HPA)coreOthers · 21 January 2026Newly established subsidiary of Honda Motor de Argentina offering capital management services through savings plans for motorcycle purchases. Shareholders: Honda South America (60%), Honda Motor de Argentina (40%). Capital: USD 5 million. President: Masaichi Kobayashi.
• YPFcoreStrategic or Co-development Partner · 1 January 2022Strategic alliance established in 2022 between Honda Argentina and YPF covering motorcycle division and renewable energy supply to Honda's Campana plant by YPF Luz. Expanded in subsequent years to include automobile division, marine motors, and competition teams. YPF provides INFINIA fuels for Honda vehicles and sponsors Honda YPF Racing teams in TC2000, TCR, Superbike, and MX competitions.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Suzuki Motor de Argentina: Local Argentine subsidiary of Suzuki Motor Corporation, distributing motorcycles, automobiles, and ATV/powersports products through an authorized dealer network. Directly comparable motorcycle and ATV competitor in Argentina.
• Haojue (Sichuan Haojue / Suzuki Haojue): China-based motorcycle manufacturer (Suzuki-Haojue partnership) with significant Argentine distribution. One of the strongest-volume motorcycle competitors to Honda in Argentina's entry-level segments — the closest direct threat to Wave-style volume share.
• Corven Motos: Argentine motorcycle brand assembling entry-level motorcycles locally. Competes head-to-head with Honda in commuter and utility motorcycle categories and is a relevant regional peer for the local-manufacturing model.
• Mondial Motos: Argentine motorcycle brand offering entry-level and mid-displacement motorcycles through local assembly. A domestic-volume competitor in the same price-sensitive motorcycle segments where Honda Wave dominates.
• Yamaha Motor Argentina: Argentine subsidiary of Yamaha Motor Company, manufacturing and selling motorcycles through an independent dealer network in Argentina. Directly comparable as Honda's primary motorcycle competitor in the same entry- and mid-displacement segments.
• Bajaj Auto (Bajaj Argentina): Indian motorcycle manufacturer with active distribution in Latin America including Argentina. Targets the same entry- and commuter motorcycle segments as Honda Wave and represents a price-disciplined competitive threat.

Broad incumbents

• Volkswagen Argentina: Argentine subsidiary of the Volkswagen Group, producing and importing passenger vehicles. Comparable broad-incumbent auto peer competing for the same SUV and passenger-car demand that Honda addresses with HR-V, ZR-V, and CR-V.
• Toyota Argentina: Argentine subsidiary of Toyota Motor Corporation, manufacturing and importing a broad passenger-vehicle lineup including hybrid models. Broad incumbent comparable on the automobile side of Honda Argentina's business and on hybrid technology positioning.
• Renault Argentina: Argentine subsidiary of Renault Group with local manufacturing and broad passenger-vehicle lineup. Comparable broad-incumbent auto peer competing in the compact- and mid-SUV segments (Kardian, Duster) that overlap with Honda's WR-V/HR-V.
• Ford Argentina: Argentine subsidiary of Ford Motor Company with historical manufacturing footprint and a current imported SUV/pickup lineup. Comparable broad-incumbent auto peer and historic regional manufacturing benchmark for Honda Argentina's local-production model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hondaargentina
• YouTubeyoutube.com/@HondaArgentina
• Facebookfacebook.com/HondaMotorArgentina
• Instagraminstagram.com/hondamotosargentina
• LinkedInlinkedin.com/company/honda-motor-de-argentina

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda Motor de Argentina