Highland ISD

What Highland ISD does

Highland Park Independent School District (Highland Park ISD) is a public K-12 school district serving the Highland Park area of Amarillo, Texas. It operates three schools co-located at 15300 Amarillo Blvd. East: Highland Park Elementary School (Pre-K through 5th grade), Highland Park Middle School (6th through 8th grade), and Highland Park High School (9th through 12th grade). The district is a Texas government state entity governed by an elected board of trustees, and is not a privately held or publicly traded company; it is funded through local property taxes and state education funding, providing tuition-free K-12 instruction to resident students.

The district's product set is structured entirely around its three schools. The Elementary School delivers foundational academic programs, music, special education, reading and math intervention, and Pre-K through 5th grade instruction. The Middle School offers core academics (English language arts, mathematics, science, social studies) plus band, art, special education, coaching, and extracurricular activities. The High School provides a broader academic catalog including foreign language (Spanish), career and technical education (Agriculture Science, Technology Education, Law Enforcement), advanced science and mathematics courses, English, History, Government, Economics, art, and band, alongside athletic programs. Special education and dyslexia services are available across levels.

The district's digital infrastructure is built on the Apptegy CMS platform (hpisd.net) with iOS and Android companion apps, and it integrates PayK12 for online event ticket sales. Its go-to-market and distribution model is geographic and non-commercial: students attend designated schools based on residence within the district's legislatively defined attendance zone. Outreach to families is conducted through the website, mobile apps, Facebook, and standard K-12 administrative services (student transfers, registration, cafeteria management). No revenue, enrollment, or budget figures are disclosed in the available sources.

Name

Highland ISD

Legal name

Highland Park Independent School District

Website

https://hpisd.net

Company type

Private

Operating status

Operating

Short description

Highland Park ISD is a public K-12 school district in Amarillo, Texas, operating three co-located schools (Elementary, Middle, High School) that provide tuition-free academic instruction, special education, athletics, and extracurricular programs to resident students.

Ownership category

akta.pro rank

Product category

Public K-12 Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public School Districts (K–12) (EDADABAA)

akta.pro secondary industry

Public Elementary Schools (EDAJAAAB)

Keywords

• Public K-12 education
• Elementary school services
• Secondary school instruction
• Special education programs
• Student support services

Headquarters

HQ city

Amarillo

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels3 records

Core offering

Highland Park Independent School District provides tuition-free public K-12 education to students residing within its Amarillo, Texas district boundaries, operating three schools (Elementary Pre-K-5, Middle 6-8, High School 9-12) that deliver core academic instruction, special education, dyslexia services, intervention programs, career and technical education, electives (band, art, Spanish), and athletics. The district is funded by local property taxes and state education funding, with supporting digital services for registration, transfers, cafeteria management, and online ticket sales.

Product overview

Highland Park ISD is a public school district providing comprehensive K-12 educational services through a three-school structure: Highland Park Elementary School (Pre-K through 5th grade), Highland Park Middle School (6th through 8th grade), and Highland Park High School (9th through 12th grade). The district offers academic instruction across core subjects, specialized programs (including special education, dyslexia services, reading and math intervention), elective courses (music, art, band, agriculture science, technology education, world language), athletic programs, and career and technical education pathways. The district's digital presence is powered by the Apptegy platform, with online services including student registration, transfers, cafeteria management, and ticket sales through PayK12 integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Highland Park Elementary School

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Recent moves4 records

Expansion highlights1 record

Direct peers

• Frenship ISD: Public K-12 district serving west Lubbock County. Comparable as a Texas panhandle-region independent school district with similar athletic, CTE, and elementary-to-high-school program structure.
• River Road ISD: Public K-12 district located just east of Amarillo. Comparable as a nearby Texas independent school district of similar rural/small-city profile competing for the same panhandle families.
• Canyon ISD: Public K-12 district immediately adjacent to Amarillo. Directly comparable in scale, Texas-panhandle funding environment, and CTE/athletics program offerings for the same regional market.
• Dumas ISD: Public K-12 district serving Dumas in the Texas panhandle. Comparable as a similar-size independent school district facing the same funding model, demographic pressures, and CTE program structure.
• Amarillo ISD: The largest public K-12 district in Amarillo, Texas. Directly comparable as a Texas public school district serving the same metropolitan market with overlapping student recruitment boundaries.
• Bushland ISD: Small public K-12 district serving the Bushland community adjacent to Amarillo. Comparable as a similar-size Texas independent school district competing for the same regional student pool.
• Hereford ISD: Public K-12 district serving Hereford, Texas in the panhandle. Comparable as a similar-scale independent school district competing in the same regional labor and property-tax environment.

Others

• PowerSchool: Largest K-12 student information system and EdTech provider serving U.S. school districts. Adjacent ecosystem participant that supplies SIS, registration, and analytics infrastructure to public districts similar in profile to Highland Park ISD.
• Apptegy: K-12 communications and digital platform vendor whose CMS, mobile apps, and mass-notification products power Highland Park ISD's website and family-facing apps — a technology enabler rather than direct competitor.

Broad incumbents

• Lubbock ISD: Larger urban Texas public K-12 district in Lubbock. Comparable as a Texas-independent-school-district operator in the broader panhandle/south plains region, though at materially greater scale and program breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hpisd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highland ISD