Ific

What Ific does

IFIC Formations (Institut de Formation à l'Information et à la Communication) is a privately-held French educational institution founded by Marc-Alexis Roquejoffre, a veteran journalist with over 30 years of industry experience, and his co-founder Marité Roquejoffre. The school delivers higher education and professional training programs in journalism, communication, and audiovisual production, operating two campuses in Clermont-Ferrand (headquarters) and Vichy, with a pedagogical team of approximately 10 active-industry instructors. Its portfolio comprises five state-recognized programs: a 3-year Bachelor Journalisme, a 1-year Bachelor Communication, a 2-year Mastère Journalisme, a 20-month Mastère Communication, and a Titre Professionnel Monteur Audiovisuel, all registered with France Compétences under RNCP certifications (38125, 38752, 38950, 42186) and the institution holds Qualiopi quality accreditation.

The business model is tuition-driven, with two tracks: initial (full-time student) programs priced at €4,350–€7,700 per year, and alternance (work-study apprenticeship) programs priced at €8,500–€10,000, where tuition is fully or partially financed by employer OPCOs. The school supplements initial-track tuition income with apprenticeship-track revenue that is largely counter-cyclical to consumer disposable income. GTM is event-driven and relationship-led: orientation salons (Auversup), personalized appointment booking through the website, masterclass series with industry figures, and an organic social presence across Instagram, Facebook, LinkedIn, and TikTok, targeting higher education students seeking practice-oriented training in media and communication professions.

Technically, IFIC operates a standard WordPress/Elementor website with WooCommerce for enrollment and Stripe for payments, hosted on LiteSpeed via O2Switch; it does not maintain a mobile app or proprietary platform. The school's actual production infrastructure is educational: a newsroom, podcast studio, and filming studio on the Clermont-Ferrand campus, plus access to the Vichy Campus ecosystem (CROUS-affiliated services, housing, and disability-accessible facilities) shared with 15 other institutions serving 3,000+ students. International student exchange partnerships extend to Benin, Côte d'Ivoire, and Senegal. The institution is independently owned by the Roquejoffre family with no external investment, no parent company, and no subsidiaries, and is registered in France under SIREN 812492361.

Name

Ific

Legal name

IFIC Formations

Website

https://ific-formations.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

IFIC Formations is a privately-held French educational institution offering state-recognized (RNCP) Bachelor's, Master's, and vocational programs in journalism, communication, and audiovisual production across two campuses in Clermont-Ferrand and Vichy, serving higher education students through initial and alternance tracks.

Ownership category

akta.pro rank

Headquarters

HQ city

Vichy

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tuition fees - Initial training: IFIC generates revenue primarily through tuition fees charged to students in initial (full-time) training programs. Programs are priced per year/level with costs ranging from €4,350 to €7,700 annually depending on the program and year of study.
2. Tuition fees - Alternance (work-study): Revenue from students in apprenticeship/work-study programs where tuition is covered by OPCO (professional training funds), with program costs ranging from €8,500 to €10,000, partially or fully financed by employer OPCOs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

IFIC (Institut de Formation à l'Information et à la Communication) is a French private higher-education school that delivers state-recognized RNCP-certified programs in journalism, communication, and audiovisual editing. It offers five distinct programs — Bachelor Journalisme (3 years), Bachelor Communication (1 year), Mastère Journalisme (2 years), Mastère Communication (20 months), and Titre Professionnel Monteur Audiovisuel (10 months) — delivered through both initial training and apprenticeship (alternance) tracks at its Clermont-Ferrand and Vichy campuses.

Product overview

IFIC (Institut de Formation à l'Information et à la Communication) is an educational institution offering a portfolio of five distinct programs across communication and journalism disciplines. The programs include two Bachelor-level degrees (3-year Journalism and 1-year Communication), two Master's degrees (Journalism and Communication Management), and one vocational certification (Audiovisual Editing). The institution uses an alternating training model (apprentissage/alternance) combined with initial training formats, and all programs are registered with France Compétences (RNCP) ensuring state recognition.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor Journalisme 3 ans A 3-year post-Baccalaureate journalism Bachelor program (RNCP n\u00b0 38950) preparing students for multimedia journalism careers across television, radio, press, and digital media. Includes practical training in reporting, writing, audio-visual production, and digital journalism, taught by industry professionals.
• Bachelor Communication 1 an A 1-year professional Bachelor program (RNCP n\u00b0 38125) in Communication Project Management, training students to develop, implement, and evaluate communication strategies for businesses, covering digital, event, public relations, and influence marketing.
• Mast\u00e8re Journalisme A 2-year professional Master's program (RNCP n\u00b0 38950) in Journalism for Bac+3 holders, focusing on editorial project management, investigative journalism, cross-media production, and journalistic innovation including AI in journalism practices.
• Mast\u00e8re Communication A 20-month Master's program (RNCP n\u00b0 42186) in Omnichannel Communication Management, preparing students to design, pilot, and deploy comprehensive communication strategies across digital, physical, and relational channels. Includes courses on AI prompt usage and graphic AI creation.
• Titre Professionnel Montage Audiovisuel A Level 5 (Bac+2) professional certification (RNCP 38752) in Audiovisual Editing, covering video editing, color grading, compositing, sound mixing, and post-production techniques for various broadcast platforms, delivered as a 10-month BTS-equivalent program.

Quantifiable outcome

• 100% certification success rate for Bachelor Communication (2024 and 2025 cohorts)
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ISCPA – IGScoreStrategic or Co-development PartnerISCPA is the certificateur (certification body) for IFIC's state-recognized RNCP journalism programs. This partnership provides accreditation and certification for the Bachelor and Mastère Journalism programs.
• Vichy CommunautéminorStrategic or Co-development PartnerLocal government community partnership supporting IFIC's Vichy campus operations and student initiatives.
• CCI AllierminorStrategic or Co-development PartnerChambre de Commerce et d'Industrie (Chamber of Commerce) partnership providing industry connections and support for IFIC's communication and journalism programs.
• Région Auvergne-Rhône-AlpesminorStrategic or Co-development PartnerRegional council partnership supporting vocational education and training initiatives in the Auvergne-Rhône-Alpes region.
• Marc ProductioncoreStrategic or Co-development PartnerParent company and production company led by Marc-Alexis Roquejoffre. Provides industry expertise, professional network, and operational support to IFIC.
• International partners (Benin, Côte d'Ivoire, Senegal)minorStrategic or Co-development PartnerIFIC has partnerships with communication schools and media organizations in Benin, Côte d'Ivoire, and Senegal, offering students international exchange and professional immersion opportunities.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• ISCPA: ISCPA (part of Groupe IGS) is a Paris-based school of communication and journalism offering Bachelor and Master's programs; it is also IFIC's RNCP certification partner (certificateur) for the journalism programs, making it both a direct competitor and structural ally.
• CFJ (Centre de Formation des Journalistes): CFJ is one of France's most established journalism schools, offering recognized press, radio, TV, and web journalism programs in Paris; it directly competes with IFIC's Bachelor and Mastère Journalisme for the same French journalism-student pool.
• EFAP: EFAP is one of France's largest private communication schools with multiple campuses, offering Bachelor and Master's programs across communication specialties; it competes directly with IFIC's Bachelor Communication and Mastère Communication programs.
• ESJ Paris: ESJ Paris is a long-standing journalism school with campuses in Paris and Lille, delivering multi-year journalism degrees; it competes directly with IFIC for prospective journalism students and operates RNCP-recognized programs in the same category.
• Sup de Pub: Sup de Pub (part of INSEEC U.) is a major French school for advertising, brand, and communication strategy, offering RNCP-certified programs at Bachelor and Master's levels; it is a direct competitor for IFIC's Mastère Communication cohort.
• ISTC: ISTC is a French higher-education institution specializing in communication, marketing, and digital strategy, offering RNCP-certified programs; it is a direct peer competing for the same alternance-funded communication cohort as IFIC.
• CELSA (Sorbonne Université): CELSA is Sorbonne University's school of information and communication, offering Master's-level programs in journalism, corporate communication, and media; it competes with IFIC at the Master's level and is referenced as a credential benchmark (Léa Broquerie's alma mater).
• IPJ (Institut Pratique de Journalisme): IPJ, part of the Dauphine PSL ecosystem in Paris, is a practice-focused journalism school delivering Bachelor and Master's programs; it competes for the same target students seeking practice-oriented media training that IFIC emphasises.
• ESG (Groupe ESG): ESG is a network of private French schools (including ESG Luxe, ESG Sport, ESGCI) offering specialized Bachelor and Master's programs in communication, marketing, and digital; it competes with IFIC for the same alternance-funded communication students.

Broad incumbents

• Sciences Po: Sciences Po is a broad, prestigious French institution whose journalism programs (School of Journalism, Master in Journalism) compete with IFIC's Bachelor and Mastère Journalisme at the higher end of the market; while not a direct specialty competitor, it shapes student choices in the same journalism-education category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ificformations
• LinkedInlinkedin.com/company/ific-formations
• Instagraminstagram.com/ific_formations
• TikToktiktok.com/@ific.formations

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ific