CFO Rentals

What CFO Rentals does

CFO Rentals Inc. is a privately held Canadian oilfield equipment rental and completion products company headquartered in Weyburn, Saskatchewan, founded in 2014 by Darcy Carter and Greg Fortune. The company rents drilling, fishing, pipe-handling, and well-servicing equipment and sells completion consumables to oilfield service companies and oil producers operating in Southeast Saskatchewan and Southwestern Manitoba. Its catalog spans approximately 87 distinct products across two categories (61 rental SKUs and 26 completion SKUs), including drill bits, reamers, jars, overshots, elevators, slips, power swivels, rod-pump components, stuffing boxes, tubing anchors, and specialized fiberglass handling tools, sourced as standardized, identical units from preferred manufacturers to ensure crew familiarity and to enable immediate like-for-like substitution.

The business operates on a usage-based, quote-driven pricing model, with customers requesting quotes through an online quote-cart on the company's mobile-responsive website or via direct phone and email contact; rentals are billed on a pay-as-you-go basis with no publicly disclosed price list. Service availability is 24/7/365, supported by a Weyburn warehouse and mobilization to the two-region service area. Distribution is direct-to-customer with no intermediaries, and the firm holds industry-standard contractor prequalifications (COR, ISNetworld, Avetta, Complyworks) plus Mission Zero safety membership, qualifying it as an approved supplier for major operators.

Revenue mechanics rest on equipment rental day rates, mobilization fees, and consumable completion product sales, with revenue concentrated in conventional Saskatchewan and Manitoba well-servicing activity. The company markets primarily through its website, an industry blog, and community sponsorship of local sports teams, and is privately held with no disclosed institutional capital, parent company, or M&A activity.

Name

CFO Rentals

Legal name

CFO Rentals Inc.

Website

https://cforentals.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

CFO Rentals is a privately held, founder-owned oilfield equipment rental and completion products company based in Weyburn, Saskatchewan, serving oilfield service companies and producers across Southeast Saskatchewan and Southwestern Manitoba with a catalog of approximately 87 standardized rental and consumable SKUs.

Ownership category

akta.pro rank

Product category

Oilfield Equipment Rental

NAICS

Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Oil & Gas Field Machinery & Equipment (3533)

akta.pro primary industry

Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG)

Keywords

• Oilfield equipment rentals
• Drilling tools supply
• Well servicing equipment
• Completion products
• Fishing tool rentals

Headquarters

HQ city

Weyburn

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Equipment Rentals: CFO Rentals generates revenue through renting oil industry equipment including drilling tools, completion tools, and production equipment to oilfield service companies and producers. The rental model provides customers with flexibility, reduced maintenance costs, and access to uniform, top-quality equipment without large upfront capital investments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

CFO Rentals rents and sells oilfield equipment including drilling tools, completion tools, and production equipment to oilfield service companies and producers in Southeast Saskatchewan and Southwestern Manitoba. The company maintains an inventory of approximately 87 distinct products across rentals (drilling tools, fishing tools, pipe handling) and completions (downhole components, rod pump accessories), sourced uniformly from preferred suppliers and delivered on a 24/7/365 basis.

Product overview

CFO Rentals is an oilfield equipment rental and completion products company based in Weyburn, Saskatchewan, serving Southeast Saskatchewan and Southwestern Manitoba. Founded in 2014, the company offers a comprehensive range of tools and equipment for rent and purchase organized into two main categories: Rentals (drilling tools and production equipment) and Completions (downhole components and rod pump accessories). The product portfolio includes approximately 87 distinct products spanning drilling equipment (drill bits, reamers, mud cans, power swivels), fishing tools (jars, overshots, magnets, spears), pipe handling equipment (elevators, slips, tongs, clamps), completion products (stuffing boxes, rod pumps, safety valves, tubing anchors), and specialty items (fiberglass equipment, rod rotators, analyzers). The company emphasizes uniform, top-quality equipment from preferred suppliers, maintaining large inventories for 24-7-365 availability with same-item substitution capabilities.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Mission ZerominorOthersCFO Rentals is a proud member of Mission Zero, an industry safety initiative focused on achieving zero incidents in the oil and gas industry.
• ISNetworldminorOthersCFO Rentals is a member of ISNetworld, a global resource for managing contractor safety, regulatory compliance, and quality assurance.
• CORminorOthersCFO Rentals holds COR (Certificate of Recognition) certification, demonstrating commitment to health and safety standards in the workplace.
• ComplyworksminorOthersCFO Rentals is registered with Complyworks, a contractor management platform for prequalification and compliance tracking.
• AvettaminorOthersCFO Rentals is a member of Avetta, a leading provider of contractor and supplier management solutions for safety, sustainability, and supply chain oversight.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Mullen Group Ltd. Diversified Canadian oilfield services, transportation, and logistics conglomerate with significant exposure to oilfield equipment rental and well-servicing support. Serves overlapping WCSB customers but operates across multiple service lines at much greater scale.
• Herc Rentals Inc. North American equipment rental provider serving industrial, infrastructure, and energy end markets including oil and gas. Comparable rental-economics and operating model, though diversified across many industries rather than focused on oilfield equipment.
• Ashtead Group plc (Sunbelt Rentals): UK-listed parent of Sunbelt Rentals, the second-largest equipment rental company globally, with growing Canadian footprint through Sunbelt Rentals of Canada. Broad industrial and specialty equipment rental model with limited but growing energy exposure.
• United Rentals, Inc. Largest equipment rental company in the world, with significant oilfield and industrial rental exposure in Canada. Demonstrates the ultimate scale benchmark for equipment-rental business models but operates a generic, multi-vertical fleet rather than oilfield-specialized.
• Wajax Corporation: Canadian distributor and rental provider of industrial and oilfield equipment, including well-servicing tools. Overlaps with CFO on industrial-equipment rental but spans a much broader industrial customer base across multiple provinces.

Direct peers

• Total Energy Services Inc. Canadian oilfield equipment and services company that rents drilling and well-servicing equipment to upstream operators across the Western Canadian Sedimentary Basin. Most directly comparable to CFO on rental scope and customer profile, though operating at significantly larger scale.
• Western Energy Services Corp. Calgary-based provider of contract drilling and well servicing in Western Canada with associated rental equipment. Comparable business model of supplying equipment and crews to oil and gas producers in the same WCSB geography as CFO Rentals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cfo-rentals-incorporated

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CFO Rentals