HORSE GYM USA®
HORSE GYM USA® designs, manufactures, and distributes equine treadmills and therapeutic rehabilitation equipment (WALK, WATER, SPA, RELAX, SUN) for professional equestrian competitors, veterinary clinics, and horse farms across the US and internationally, founded in 2004 and headquartered in Wellington, Florida.
- Company typePrivate
- Founded2004
- HeadquartersWellington, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What HORSE GYM USA® does
HORSE GYM USA® (Horsegym USA LLC) is a privately held, Wellington, Florida-based manufacturer and distributor of equine treadmills and therapeutic rehabilitation equipment founded in 2004 by Henrik Gundersen (President, FEI-ranked jumper rider) and Mikala Gundersen (international dressage competitor for Denmark). The company designs and sells five primary product lines — WALK (dry treadmill with adjustable speed up to 9.3 MPH and 10-degree incline, multi-language touch display, ten fixed plus up to 100 custom programs, shock-absorbent flooring, and hot-dip galvanized steel frame), WATER (variable-incline water treadmill up to shoulder height, usable dry), SPA (cold saltwater cryotherapy to 35°F with aeration and touch-controlled jet intensity), RELAX (programmable three-dimensional vibration plate), and SUN (infrared solarium with 15 lamps and four blowers). All equipment is FEI and USEF legal and approved for installation at major US horse shows including HITS Thermal, HITS Saugerties, VT Summer Festival, and Princeton.
The company generates revenue through one-time capital equipment sales (quote-based pricing across the WALK, WATER, SPA, RELAX & SUN lines), a seasonal Wellington/Loxahatchee, FL rental program for the WALK treadmill, lease-to-own financing through third-party partners, recurring parts and consumables (proprietary lubrication fluid at $95/unit), service and maintenance (general service fee $495 plus authorized repairs), and a certified pre-owned equipment resale channel. Marketing is event-driven, centered on equestrian show sponsorships (including presenting sponsorship of the HORSE GYM USA Top Equine Athlete Awards at the Adequan Global Dressage Festival), content marketing via company blog, and organic social on Facebook, Instagram, and YouTube.
HORSE GYM USA® reports a customer base of 3,000+ farms, veterinary clinics, and equestrian professionals worldwide and cumulative unit sales of 500+ equine gyms across disciplines including dressage, showjumping, racing, reining, and pleasure riding. Primary customer segments are professional equestrian competitors, equine rehabilitation centers and veterinary clinics, and horse farm owners/trainers; secondary segments include horse show organizers who host HORSE GYM USA equipment on-site. Distribution is direct via website quote forms, inside sales, and event presence, with no disclosed dealer network or institutional investment.
HORSE GYM USA® firmographics
Firmographics- Name
- HORSE GYM USA®
- Legal name
- Horsegym USA LLC
- Website
- https://horsegym.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HORSE GYM USA® designs, manufactures, and distributes equine treadmills and therapeutic rehabilitation equipment (WALK, WATER, SPA, RELAX, SUN) for professional equestrian competitors, veterinary clinics, and horse farms across the US and internationally, founded in 2004 and headquartered in Wellington, Florida.
- Ownership category
- akta.pro rank
HORSE GYM USA® industry classification
Industry- Product category
- Equine Fitness Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Equine Rehabilitation, Layup & Retirement Facilities (AFAEAGAJ)
- akta.pro secondary industries
- Racehorse Training & Conditioning Operations (AFAEAGAE), Sport/Show Horse Training & Performance Programs (AFAEAGAF)
Keywords
Where HORSE GYM USA® is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HORSE GYM USA® business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Equipment Sales: Sale of equine treadmills (WALK dry treadmill, WATER treadmill), SPA hydrotherapy units, and RELAX & SUN combination equipment. One-time capital purchase model with quote-based pricing.
- Equipment Rental: Rental of WALK treadmills for Wellington show season. Limited geographic availability in Wellington & Loxahatchee, FL. Seasonal rental program aligned with equestrian competition calendar.
- Financing Programs: Lease financing available to qualified customers through financing partners. Lease-to-own programs. Business plans available for barns to make ownership affordable or profitable.
- Parts and Supplies: Sale of replacement parts and consumables including lubrication fluid at $95 per unit.
- Service and Maintenance: Service acceptance form with $495 general service fee. Additional repairs billed separately with owner authorization required.
- Pre-Owned Equipment Sales: Certified and inspected pre-owned HORSE GYM USA products sold at various price points. Waterloo FL location showing available pre-owned inventory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | WALK Treadmill - Base Model |
| Unit Pricing | Pay-as-you-go | Lubrication Fluid |
| Other | Pay-as-you-go | General Service Fee |
| Quote-based/ custom | Multi-year contract | WATER, SPA, RELAX & SUN Products |
| Subscription | Monthly | Lease Financing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
HORSE GYM USA® product offering
Product offeringCore offering
HORSE GYM USA® manufactures and distributes equine treadmills and therapeutic rehabilitation equipment for horses. The product line includes the WALK dry treadmill, WATER treadmill, SPA cold saltwater hydrotherapy unit, RELAX programmable vibration plate, and SUN infrared solarium. Equipment is sold directly to professional equestrian competitors, horse farms, veterinary clinics, and rehabilitation centers, with additional rental services, financing, parts, and maintenance offerings.
Product overview
HORSE GYM USA® offers an integrated portfolio of equine treadmills and therapeutic equipment for training and rehabilitation across equestrian disciplines including racing, showjumping, dressage, reining, and pleasure riding. The core product line consists of four main categories: WALK (dry treadmill), WATER (water treadmill), SPA (cold saltwater therapy), and RELAX combined with SUN Solarium (vibration plate and infrared therapy). The WALK and WATER treadmills serve as the primary conditioning tools with programmable speed, incline, and session duration controls. The SPA provides cryotherapy and hydrotherapy recovery, while RELAX and SUN offer vibrational rehabilitation and infrared warming treatments. The company also offers accessories (lubrication fluid), pre-owned certified equipment, rental options, and financing programs. All products are FEI and USEF legal for use before, during, and after competitions, including installation at major horse shows.
Differentiator
Problem solved
Functional benefit
Products and services
- WALK Treadmill Dry equine treadmill that serves as the cornerstone of HORSE GYM USA® equipment, accommodating riders from hobbyhorse level to elite professionals. Features adjustable speed up to 9.3 MPH, 10-degree incline, touch display with multi-language support, ten fixed programs plus up to 100 additional custom slots, shock-absorbent flooring system, adjustable photocell and shock sensor for safety, one-person operation, and hot-dip galvanized steel frame for durability in all climates.
- WATER Treadmill Water treadmill that allows horses to be exercised at a walk with a variable 10-degree incline in water up to shoulder height. The water provides resistance, making workouts more intense and serving as a substitute for ridden exercise. Can also be used dry for flexible conditioning programs.
- SPA Cold Saltwater Hydrotherapy Cold saltwater spa utilizing cryotherapy, aeration, and saltwater therapy for healing and recovery. Features an all-in-one design with built-in cooling system that cools water down to 35°F, touch display for controlling treatment time, water level, and jet intensity, stainless steel construction, and one-hand door system. Effective for soft tissue damage, fungus treatment, hoof cracks, abscesses, joint infections, lacerations, and increased blood circulation.
- RELAX Programmable Vibration Plate Programmable vibration plate using three-dimensional vertical movement to evenly distribute pressure on all four limbs. Features oscillating vertical vibrating floor on airbags, hot-dipped galvanized frame for weather resistance, touch display with 10 programs for time and intensity control, and ability to customize programs for up to 100 horses. Used for pre-training warm-up or post-training recovery, strengthens muscles stabilizing joints, and is beneficial for horses with back and SI issues.
- SUN Solarium Infrared solarium equipped with deep penetrating IR lamps for warming back muscles, increasing blood circulation, and promoting healing. Features 15 IR lamps arranged in three rows of five with four blowers for heat distribution and an electroplated and powder-coated finish. Used before training to warm up and relax back muscles, after training for recovery, and for drying horses in any weather. The SUN prompts nitric oxide release for increased blood flow to injured tissues.
- HORSE GYM USA® Lubrication Fluid Lubrication fluid specifically formulated for HORSE GYM USA® treadmills to ensure proper operation and maintenance, sold at $95 per unit through the HORSE GYM Shop.
- Pre-Owned Certified Equipment Certified and inspected pre-owned HORSE GYM USA® products available for purchase, including spa and water treadmill units located in Wellington, FL, offered through an inquire-for-pricing sales model.
- WALK Treadmill Rental Program Rental program for the WALK Treadmill, currently available in Wellington and Loxahatchee, FL, including for the Wellington Show Season 2026, allowing customers short-term access to HORSE GYM USA® conditioning equipment during the equestrian show season.
Quantifiable outcome
- 500+ equine gyms sold across all disciplines since 2004
- +3 more outcomes
Companies that use HORSE GYM USA®
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
HORSE GYM USA® technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
HORSE GYM USA® partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MAC Sports International, LLCminorWebsite design partner credited for HORSE GYM USA website design and development.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
HORSE GYM USA® competitors and assessment
Company assessmentDirect peers
- ECB Equine: Manufacturer of equine water treadmills, comparable in design philosophy and use case to HORSE GYM USA's WATER treadmill. Sold to rehabilitation centers, universities, and elite training yards in Europe and North America.
- Aqua Pacer: Equine underwater treadmill manufacturer focused on rehabilitation and conditioning. Direct competitor in the water-treadmill category alongside HORSE GYM USA's WATER treadmill.
- Centurion Equine Spa: UK-based maker of cold saltwater equine spa systems (similar to HORSE GYM USA's SPA product), widely used in North American and European vet clinics for post-injury treatment of tendons and ligaments. Direct competitor in the equine hydrotherapy category.
- Horse Gym (original European brand): The German-origin Horse Gym that HORSE GYM USA represents/distributes in the Americas. They produce the same core equine treadmill and spa product family, share trademark lineages, and are the benchmark direct competitor for the WALK, WATER, and SPA product categories.
- TheraPlate: Whole-body vibration therapy platform used across human physical therapy and elite equine training facilities. Directly comparable to HORSE GYM USA's RELAX product for both therapeutic and conditioning use cases.
- Vitafloor: Manufacturer of equine vibration plates used for warm-up, recovery, and circulation. Overlaps directly with HORSE GYM USA's RELAX product line for rehab centers and high-performance training facilities.
Regional players
- Performance Equine Specialists: North American distributor and integrator of equine rehabilitation and conditioning equipment (including water treadmills and spa systems). A regional channel peer that competes with HORSE GYM USA on installation and after-sales service rather than on product design.
Broad incumbents
- Waldhausen: Long-established German manufacturer and distributor of equine products (saddlery, grooming, training equipment). Functions as a broad incumbent in the equine equipment space, including some training and rehabilitation product adjacencies where HORSE GYM USA also competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
HORSE GYM USA® social profiles
Digital presenceHORSE GYM USA® financial estimates
Financial estimateRevenue estimate
Valuation estimate
HORSE GYM USA® leadership team
Management profileNumber of profiles
Profiles3 records
HORSE GYM USA® funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HORSE GYM USA® M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HORSE GYM USA®
What does HORSE GYM USA® do?
HORSE GYM USA® manufactures and distributes equine treadmills and therapeutic rehabilitation equipment for horses. The product line includes the WALK dry treadmill, WATER treadmill, SPA cold saltwater hydrotherapy unit, RELAX programmable vibration plate, and SUN infrared solarium. Equipment is sold directly to professional equestrian competitors, horse farms, veterinary clinics, and rehabilitation centers, with additional rental services, financing, parts, and maintenance offerings.
Is HORSE GYM USA® a public or private company?
HORSE GYM USA® is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HORSE GYM USA® founded?
HORSE GYM USA® was founded in 2004. It employs 1 to 10 people.
Where is HORSE GYM USA® based?
HORSE GYM USA® is headquartered in Wellington, United States, in the North America region.
How does HORSE GYM USA® make money?
Six revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rental, financing Programs, parts and Supplies, service and Maintenance and pre-Owned Equipment Sales.
Who are HORSE GYM USA®'s main competitors?
Direct peers on record are ECB Equine, Aqua Pacer, Centurion Equine Spa, Horse Gym (original European brand), TheraPlate and Vitafloor. Performance Equine Specialists is listed as a regional player. Waldhausen is listed as a broad incumbent.
Does HORSE GYM USA® have an API?
No public API is recorded for HORSE GYM USA®.
What industry is HORSE GYM USA® in?
HORSE GYM USA®'s product category is Equine Fitness Equipment. Its primary akta.pro industry code is AFAEAGAJ, Equine Rehabilitation, Layup & Retirement Facilities, with a secondary code of AFAEAGAE, Racehorse Training & Conditioning Operations. Its NAICS code is 33992 and its SIC code is 3845.