Lamborghini Genève

What Lamborghini Genève does

Lamborghini Genève is an authorized Lamborghini dealership (concession) operating a single showroom and service facility at Route de Saint-Julien 184 in Plan-les-Ouates, Geneva, Switzerland. It sells and services new Lamborghini vehicles, factory-certified Selezione pre-owned cars, accessories, and financing solutions, and operates as the official Lamborghini brand representative for the Geneva region under the Automobili Lamborghini parent. The customer base is concentrated among high-net-worth individuals and collectors in the Lake Geneva catchment who purchase supercars, SUVs, and limited-series vehicles, and who access Ad Personam customization and professional maintenance from factory-trained technicians using original Sant'Agata Bolognese parts.

The product range retailed through the dealership mirrors Lamborghini's current lineup: the flagship Revuelto V12 hybrid, the new Temerario hybrid V8 biturbo, the Huracán family (Sterrato, Tecnica, STO, Evo Spyder), the Urus Super SUV in SE (PHEV), S, and Performante variants, plus limited-series allocations (Sián FKP 37, Sián Roadster, Countach LPI 800-4) and concept showcase vehicles (Terzo Millennio, Asterion, Estoque). The dealership distributes the parent brand's supercapacitor hybrid V12 architecture, advanced driving dynamics (ANIMA modes, LDS, RWS), and connected services (Lamborghini Connect, UNICA app, integrated navigation with Google, WeChat, Apple CarPlay, Android Auto). The Selezione CPO program layers an additional revenue and loyalty stream via 12- to 24-month warranty coverage and 24/7 roadside assistance.

Commercially, Lamborghini Genève runs a quote-based, appointment-driven sales model targeting HNW buyers, layered with experiential events — Bull Runs, Track Days, the Lamborghini Genève Tour, golf days, and racing-fund activities — to build community and pipeline. Revenue is generated across five streams: new vehicle sales (retail margin on wholesale from Automobili Lamborghini), Selezione CPO sales, professional maintenance and repair, Ad Personam accessories and customization, and financing/leasing intermediation. Pricing is not publicly disclosed. The dealership supports a LinkedIn / Instagram / Facebook / YouTube digital presence, publishes a bilingual (French/English) news blog, and maintains strategic marketing alliances with Golf Club du Domaine Impérial and the RePeople Network, plus a Racing Fund for GT3 driver Rodrigo Testa.

Name

Lamborghini Genève

Legal name

Lamborghini Genève

Website

https://lamborghinigeneve.ch

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Lamborghini Genève is an authorized Lamborghini dealership in Geneva, Switzerland, selling and servicing new Lamborghini vehicles, Selezione certified pre-owned cars, and Ad Personam customizations for high-net-worth individuals in the Lake Geneva region.

Ownership category

akta.pro rank

Headquarters

HQ city

Plan-les-ouates

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sale of new Lamborghini vehicles including Temerario, Revuelto, Huracán variants, Urus models, and limited series vehicles. Revenue generated from the margin between wholesale acquisition from Automobili Lamborghini and retail sale to end customers.
2. Certified Pre-Owned Vehicle Sales (Selezione): Sale of meticulously inspected and certified pre-owned Lamborghini vehicles under the official Selezione program, providing warranty coverage up to 24 months and 24/7 roadside assistance.
3. Vehicle Maintenance and Service: Professional maintenance and repair services performed by factory-trained technicians using only original Lamborghini parts. Covers regular servicing, repairs, and bodywork.
4. Accessories and Customization: Personalization services allowing customers to customize vehicles according to their preferences, including Ad Personam customization options.
5. Financing Services: Leasing and credit solutions offered to customers for vehicle acquisition, facilitating high-value transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Lamborghini Genève is an authorized Lamborghini dealership that sells new Lamborghini vehicles (Temerario, Revuelto, Huracán variants, Urus models, and limited series) and certified pre-owned vehicles under the Selezione program. It provides factory-trained maintenance and repair, Ad Personam vehicle customization with original parts, and leasing and credit financing solutions, complemented by an event-driven ownership community program in the Geneva region.

Product overview

Lamborghini Genève is an authorized Lamborghini dealership offering a comprehensive portfolio of luxury sports cars and supercars. The current product lineup includes three core production models: the Revuelto (flagship hybrid V12 supercar), the new hybrid Temerario sports car, and the Urus Super SUV available in SE (PHEV hybrid), S, and Performante variants. The Huracán family offers multiple derivatives including Sterrato, Tecnica, STO, and Evo Spyder. Limited edition vehicles include the Sián FKP 37 and Roadster (hybrid V12 with supercapacitor), and Countach LPI 800-4. Concept cars showcase future direction with the electric Terzo Millennio and hybrid Asterion. Supporting services include the Selezione certified pre-owned program (with 12-24 month warranty), Lamborghini Connect connected services, UNICA mobile app, online configurator, vehicle financing, maintenance, and customization services.

Differentiator

Problem solved

Functional benefit

Products and services

• Temerario New hybrid sports car featuring biturbo V8 engine combined with 3 electric motors producing 920 HP total, capable of 10,000 rpm, positioned as Lamborghini's hybrid technology entry while preserving brand DNA. For individual buyers seeking a high-performance supersport.
• Revuelto Flagship hybrid supercar with electrified atmospheric V12 engine, the first Lamborghini model to combine a naturally aspirated V12 with hybrid technology. For affluent supercar buyers.
• Huracán V10-powered supercar available at Lamborghini Genève in multiple variants (Sterrato, Tecnica, STO, Evo Spyder). For individual buyers seeking V10 supercar performance across multiple derivatives.
• Urus Super Sport Utility Vehicle offered at Lamborghini Genève in SE (PHEV hybrid), S, and Performante variants. For individual buyers wanting SUV versatility with supercar performance.
• Limited Series Vehicles (Sián FKP 37, Sián Roadster, Countach LPI 800-4) Limited edition Lamborghini vehicles available through Lamborghini Genève, including the Sián FKP 37 and Sián Roadster (first supercars with hybrid V12 supercapacitor technology) and the Countach LPI 800-4 (commemorative 50th anniversary edition). For collectors and ultra-high-net-worth buyers.
• Urus SE First PHEV (plug-in hybrid) version of the Urus Super SUV with 800 CV combined ICE + EE power, 80% emission reduction versus predecessor, matrix LED headlights and new HMI interface.
• Selezione Certified Pre-Owned Program Official Lamborghini certified pre-owned program providing rigorous 150-point inspection, 12–24 month manufacturer warranty, 24/7 roadside assistance, and original Sant'Agata Bolognese parts, available exclusively at authorized dealerships including Lamborghini Genève.
• Vehicle Financing Leasing and credit solutions for vehicle acquisition provided through the Lamborghini Genève dealership, facilitating high-value transactions.
• Vehicle Maintenance & Repair Professional servicing and repairs of Lamborghini vehicles performed by factory-trained technicians at the Plan-les-Ouates workshop using only original Lamborghini parts.
• Accessories & Customization (Ad Personam) Personalization services allowing customers to customize vehicles to their preferences with genuine Lamborghini accessories and Ad Personam options.
• Lamborghini Configurator Online vehicle customization tool accessed via the Lamborghini Genève website, allowing customers to configure exterior colors, interior options, and accessories before visiting the dealership.
• Lamborghini Connect Connected vehicle services including remote vehicle control, real-time vehicle status, navigation updates, safety features, and stolen vehicle tracking for Lamborghini owners.

Quantifiable outcome

• Selezione program provides warranty coverage up to 24 months on certified pre-owned vehicles
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Golf Club du Domaine ImpérialcoreStrategic or Co-development Partner · 1 January 2025Lamborghini Genève partnered with Golf Club du Domaine Impérial, founded in 1987 and located in Gland, 30 minutes from Geneva. The partnership unites two luxury brands sharing values of precision, elegance, and community. Domaine Impérial features an 18-hole Pete Dye-designed course certified GEO for environmental respect, offering unique experiences for golfers. The partnership enables joint events combining driving experiences with golf activities.
• RePeople NetworkminorGTM or Marketing Partner · 1 January 2025RePeople Network organizes professional networking events that play a strategic role in the economic, commercial, and marketing development of participating companies. Lamborghini Genève participates in these events to engage with professionals and showcase vehicles like the Urus SE in exclusive settings.
• Lamborghini Genève Racing FundcoreOthersThe Racing Fund supports young racing talent, primarily Rodrigo Testa, in his career in GT3 racing. The fund enables participation in International GT Open and Italian GT Endurance Championship, supporting the driver's progression at the highest GT3 levels with Villorba Corse team. The initiative reflects Lamborghini Genève's commitment to nurturing future talent within the Lamborghini ecosystem.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ferrari N.V. Direct supercar-brand competitor with parallel authorized dealer networks in Geneva, comparable HNW customer base, and similar exclusive hybrid/ICE lineups. Competes head-to-head with Lamborghini on a per-deal basis in the same showroom corridor.
• Bugatti: Hypercar manufacturer with curated presence in the Geneva luxury corridor. Comparable as a sister VW Group ultra-premium marque competing at the upper price ceiling that Lamborghini Genève also targets with limited editions.
• Maserati: Italian luxury/exotic marque (Stellantis) with parallel authorized dealer footprint. Comparable product adjacency in the trident-versus-bull luxury segment and shared Mediterranean brand heritage.
• Automobili Lamborghini S.p.A. The Italian parent manufacturer (Sant'Agata Bolognese) controlling product allocation, brand strategy, and franchise rights for Lamborghini Genève. Comparable as the wholesale source of the dealership's entire inventory and the entity setting the technology roadmap (hybrid V12, supercapacitor systems, future BEV). Headquarters-level company offering broader portfolio depth than any single concession.
• Bentley Motors: Ultra-luxury brand with an authorized Geneva presence. Comparable as a Volkswagen Group stablemate with overlapping clientele on the luxury/performance axis and a similar authorized-dealer go-to-market model.
• Aston Martin Lagonda: Competing luxury sports brand with Geneva representation. Overlaps with Lamborghini on HNW collectors pursuing grand-touring performance and a similarly small production-run exclusivity proposition.
• Porsche AG: Premium performance brand with a Geneva Centre presence; the Cayenne/Taycan/Macan range competes directly with Lamborghini's Urus Super SUV at the high end. Comparable authorized-dealer economics and aftersales intensity.
• McLaren Automotive: Competing supercar manufacturer with authorized Geneva-area representation, overlapping target customer (collectors/HNW enthusiasts), and similar product positioning in the high-end performance segment.
• Rolls-Royce Motor Cars: Ultra-luxury manufacturer with Geneva-area representation serving the same HNW clientele. Comparable on exclusive authorized distribution, Bespoke personalization programs (analogous to Ad Personam), and high-margin recurring after-sales revenue.

Emerging players

• Pagani Automobili: Ultra-limited hypercar manufacturer with curated Geneva-area sales. Comparable at the apex of the limited-edition segment where Lamborghini Genève also competes with Sián FKP 37, Sián Roadster, Countach LPI 800-4, and similarly numbered allocations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpYp081So_TitRnJ4uXVokQ
• Facebookfacebook.com/lambogeneve
• LinkedInlinkedin.com/company/lamborghini-geneve
• Instagraminstagram.com/lamborghinigeneve

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lamborghini Genève