Husse France

What Husse France does

Husse France (legally SARL ALIMENTATION CHIENS ET CHATS) is a French private limited company headquartered in Grandchamps-des-Fontaines, operating since 1993 as the French arm of the Swedish-founded Husse network established in Stockholm in 1987 by Tom Eliasson. The company sells premium pet food, dietary supplements, hygiene and care products, and accessories for dogs, cats, and horses, with recipes formulated, tested, and continuously improved by Swedish veterinarians and nutritionists based in Stockholm. The portfolio spans dry kibble and wet food (including therapeutic diets such as Renal pâtée for dogs with chronic kidney disease), functional treats, a natural phytotherapy and aromatherapy supplement range, hygiene items, and accessories, with a particularly deep equine catalogue (joint, digestive, intestinal hygiene, circulation, respiratory, liver, antistress, recovery, and hoof regeneration supplements).

The company's go-to-market is a hybrid direct-to-consumer model that combines a franchise/VDI (Vendeurs à Domicile Indépendants) network of approximately 150 independent advisers covering all of Metropolitan France with the husse.fr e-commerce storefront. Advisers take orders, deliver products, and provide personalized nutritional consultation at the customer's home or office; online orders in uncovered areas are fulfilled by postal courier with online pre-payment. Pricing is unit-based across a wide assortment ranging from approximately €5.90 for treats to €63.50 for premium joint supplements, with free delivery above €30 and a points-based husse Family loyalty and referral programme (10 points per euro, 1000-point referrer bonus, 20% new-customer discount) driving repeat purchase and word-of-mouth acquisition.

Husse France generates revenue exclusively through product sales (no subscription licensing) across three primary consumer segments — dog owners, cat owners, and horse owners (including professional equestrian operations) — with a secondary channel via specialized distributors for areas without adviser coverage. The legal entity has share capital of €6,097.96, no disclosed subsidiaries, no disclosed funding rounds, and operates as part of the broader Husse family-owned network spanning 50+ countries, with founder Tom Eliasson's sons Petter and Tim working alongside him in the business. Revenue is not publicly disclosed.

Name

Husse France

Legal name

SARL ALIMENTATION CHIENS ET CHATS

Website

https://husse.fr

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Husse France is a French direct-to-consumer premium pet nutrition company selling Swedish-veterinarian-formulated food, supplements, and care products for dogs, cats, and horses through a network of approximately 150 independent home-delivery advisers and the husse.fr e-commerce site, serving individual pet owners across Metropolitan France.

Ownership category

akta.pro rank

Product category

Pet Food & Animal Nutrition

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119), Pet and Pet Supplies Retailers (459910)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Functional & Veterinary Diet Pet Food (CRADAFAF)

akta.pro secondary industries

Weight Management & Metabolic Support Supplements (HLAMALAH), Urinary & Kidney Support Supplements (HLAMALAI), Calming & Behavioral Support Supplements (HLAMALAD), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Pet Treats & Chews (AFADAFAF), Companion Animal Therapeutic Diets (Prescription Diets) (HLAMAHAA)

Keywords

• Premium pet food
• Animal nutrition
• Pet dietary supplements
• Home delivery service
• Veterinary formulations

Headquarters

HQ city

Grandchamp-des-fontaines

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Pet Food & Supplement Sales: Husse France generates revenue through the sale of premium dry food (croquettes), wet food (pâtées), treats, dietary supplements, hygiene and care products, and accessories for dogs, cats, and horses. Products are sold exclusively via the franchise adviser network, specialized distributors, and the husse.fr online store. Customers pay upon delivery to the adviser or online via secure payment. Repeat orders are driven by a loyalty programme (husse Family) and adviser relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Husse France sells premium pet food and nutritional supplements for dogs, cats, and horses, including dry kibble, wet food, treats, dietary supplements, hygiene/care products, and accessories. Products are formulated by Swedish veterinarians and nutritionists and are delivered directly to customers' homes by a network of approximately 150 trained independent advisers who also provide personalized nutritional advice. The husse.fr e-commerce site and specialized distributors complement the adviser channel for areas outside adviser coverage.

Product overview

Husse France is a direct-to-consumer animal nutrition company specializing in high-quality pet food and supplements delivered to customers' homes through a network of advisors. The product portfolio encompasses three core animal categories—dogs, cats, and horses—with a comprehensive range of dry kibble (croquettes), wet food (pâtées), treats, dietary supplements, hygiene/ care products, and accessories. The offering is organized as a unified product ecosystem with specialized formulations addressing specific life stages (puppy/kitten, adult, senior), health conditions (weight management, joint support, urinary health, sensitive digestion, renal support), and breed sizes. Horse products include specialized feeds, supplements targeting joints (Artiflex, Flex ND), digestion (Stomach Plus, Equiflora), intestinal hygiene (Vermi Minus, Ail Lamelles), circulation (Veno Flow), respiration (Respiration Plus), liver health (Hepatic Plus), stress (Calm), recovery (Electrolyte Booster), hoof health (Biotine Plus), and general nutrition (CMV Sport, Himalaya Salt). Dog and cat products feature therapeutic foods (Renal for kidney disease), functional treats, dental care (Dental Care Powder), digestive supplements (Digestion+), salmon oil, and cat litter. Products are exclusively available through Husse advisors or the husse.fr website, with no retail distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Croquettes Chien (Dog Dry Kibble) Dry kibble formulated for dogs across life stages (puppy, adult, senior) with specialized variants addressing weight control, joint support, sensitive digestion, skin & coat health, breed sizing and therapeutic needs.
• Croquettes Chat (Cat Dry Kibble) Dry kibble for cats across life stages (kitten, adult, senior) with variants for sterilized, overweight, urinary support, anti-hairball, sensitive digestion and active cats.
• Pâtées et Morceaux en Sauce Chien (Wet Dog Food) Wet food in pâté and chunk-in-sauce formats for dogs, including standard and therapeutic-diet formulations for specific health conditions.
• Pâtées Chat (Wet Cat Food) Wet cat food including pâtés, chunks in sauce, sliced/filets and mousse formats for cats.
• Aliments Cheval (Horse Feed) Feed for horses including fibrous feeds and professional-grade formulations.
• Friandises Chien (Dog Treats) Premium treats for dogs including education/reward treats, dental hygiene chews and functional treats supporting specific health needs.
• Friandises Chat (Cat Treats) Treats for cats including kitten treats and functional treats for cats.
• Friandises Cheval (Horse Treats) Treats and snacks for horses.
• Compléments Alimentaires Chien Chat (Dog & Cat Supplements) Dietary supplements for dogs and cats addressing dental hygiene, intestinal health, antistress, skin & coat, digestion, joints, urinary support and liver hygiene.
• Compléments Alimentaires Cheval (Horse Supplements) Comprehensive supplements for horses addressing intestinal health, digestion & transit, antistress, muscle development, joints, vitamins & minerals, circulation, respiratory health, hoof & mane, skin & coat, recovery and liver hygiene.
• Hygiène et Soins Chien (Dog Hygiene & Care) Grooming and care products for dogs including flea treatments, shampoos, ear care, eye care, nose & paw balm, anti-itch spray and healing cream.
• Hygiène et Soins Chat (Cat Hygiene & Care) Grooming and care products for cats including flea treatments, eye care, ear care, shampoos and nose & paw balm.
• Soins Cheval (Horse Care Products) Care products for horses including fly/insect repellents, shampoos, mud mite treatments, summer dermatitis care, hoof care, mane/tail care, wound care and tendon care.
• Litières Chat (Cat Litter) Cat litter products including mineral litter, plant-based litter and litter boxes.
• Accessoires Chien Chat (Dog & Cat Accessories) Accessories for dogs and cats including toys, food bowls, food storage, beds and environmental maintenance products.
• Accessoires Cheval (Horse Accessories) Horse accessories including grooming brushes, measuring cups, buckets and saddlery equipment.
• Friandises Confort Articulaire Chien - Pillow Treats Mobility Care Functional treat for dogs supporting joint comfort and mobility, available for purchase.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SOS PoulainsminorStrategic or Co-development Partner · 1 January 2021Since 2021, Husse France has partnered with SOS Poulains, a platform that connects orphaned foals with adoptive mare mothers. Husse France sponsors and supports the initiative, which has to date saved over 2,300 orphaned foals. This partnership reflects Husse's commitment to animal welfare and aligns with its equine product line.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Equistro (Vetoquinol): Veterinary-grade equine supplement brand owned by Vetoquinol; overlaps with Husse on joint, digestive, and respiratory supplements for sport and leisure horses, and shares the veterinary-formulation credibility.
• Croquettes.com / Wanimo: French online-first pet retailer offering competitive premium brands and DTC delivery — directly comparable to the husse.fr channel and pressure-testing the home-delivery value proposition.
• Audevard: French equine nutrition and care specialist with a deep supplement range targeting joints, digestion, respiratory health, and competition horses. Directly competes with Husse's horse supplement portfolio in the French market.
• Royal Canin: Premium pet nutrition brand owned by Mars, with deep veterinary-formulation roots (similar Swedish-vet heritage claim to Husse). Directly comparable on therapeutic diets, breed/life-stage segmentation, and premium price positioning across dog and cat food.
• Hill's Pet Nutrition: Colgate-Palmolive-owned clinical nutrition brand built around veterinarian-recommended therapeutic diets (renal, urinary, digestive). Most direct competitor to Husse on the prescription/functional diet side of the range.
• Acana / Orijen (Champion Petfoods): Premium natural/ancestral pet food brands emphasizing fresh regional ingredients and condition-specific ranges. Comparable to Husse on premium positioning, "natural ingredient" messaging, and biologically appropriate formulations.
• Advance (Affinity Petcare): Premium European pet food brand owned by Agrolimen; competes with Husse on life-stage and condition-specific formulations across dogs and cats, with strong Spanish/European distribution parallels.

Emerging players

• Virbac: French animal health company with veterinary and nutritional ranges that increasingly overlap with therapeutic pet diets and supplements. Comparable on the vet-channel and clinical-nutrition overlap with Husse's therapeutic SKUs.

Broad incumbents

• Pro Plan (Nestlé Purina): Mass-market premium pet food brand from Nestlé Purina with extensive life-stage and functional ranges. Competes with Husse on premium tier but at much larger scale and broader distribution (grocery + specialty + vet).

Regional players

• Maxi Zoo (Fressnapf): Largest specialty pet retail chain in France with broad premium assortment. Competes with Husse for the same French pet owner but through a brick-and-mortar discount-superstore model rather than advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/HusseFrance
• Facebookfacebook.com/HusseFrance
• Instagraminstagram.com/husse_france/?hl=fr
• LinkedInlinkedin.com/company/husse-france

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Husse France