Ntf Vast

What Ntf Vast does

NTF V\u00e4st is the western Sweden regional office of Nationella Trafiks\u00e4kerhetsf\u00f6rbundet (NTF), a non-profit, ideologically driven civil society organization founded in 1934 to advance road safety in Sweden. Operating from Gothenburg and Trollh\u00e4ttan, NTF V\u00e4st delivers a portfolio of educational content, professional services, and consumer products targeting four primary segments: Swedish municipalities (speed reviews, traffic environment inventories, school route and GCM passage assessments), schools (the Trafiken i skolan curriculum platform covering preschool through grade 9), parents and families (age-adapted safety information, babyskydd child car seat rentals, e-scooter and A-tractor guidance), and companies (Bilen som S\u00e4ker Arbetsplats work-environment training and safe/fuel-efficient driving courses).

Underlying capabilities combine a digital knowledge platform (ntf.se, trafikeniskolan.ntf.se, Liv och trafik podcast with SAFER/Link\u00f6ping University) with proprietary field measurement services (SDR radar for traffic flow and speed data) and a national media/communications operation that publishes original survey-based research on helmet use, e-scooter accidents, and child safety. Revenue is generated through a diversified mix of membership fees (100 SEK individual / 500 SEK organizational, annual), unit-priced babyskydd rentals (700-1,300 SEK per 9-month period), fee-based training and consulting services, and substantial project funding from government agencies including Trafikverket and V\u00e4stra G\u00f6talandsregionen. Notable partnerships include TFF (Trafiken i skolan), STR (A-tractor/moped car film series), SAFER (podcast), and S\u00e4ker Trafik D.E.T. AB (municipal project proposals).

Name

Ntf Vast

Legal name

Nationella Trafiksäkerhetsförbundet NTF

Website

https://www.ntf.se

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

1–10 employees

Short description

NTF V\u00e4st is a Swedish non-profit regional office of the National Road Safety Federation, founded 1934, delivering road safety education, traffic measurement services, and child seat rentals to municipalities, schools, parents, and companies across western Sweden.

Ownership category

akta.pro rank

Product category

Road Safety Education and Services

NAICS

Educational Support Services (61171), Support Activities for Road Transportation (4884)

SIC

Transportation Services (4700), Services-Educational Services (8200)

akta.pro primary industry

School Zone & Child Safety Systems (School Zone Flashers, Crossing Control, Speed Enforcement) (TLAJAGAJ)

akta.pro secondary industry

Accessibility & Mobility Equipment Provisioning (Car Seats, Harnesses, Securement Systems) (EDAKAOAJ)

Keywords

• Road safety education
• Traffic safety training
• Child car seat rental
• Traffic measurement services
• Municipal road safety consulting

Headquarters

HQ city

Goeteborg

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: Individual members and local associations pay an annual fee. Organizations, companies, municipalities, and district organizations pay a higher annual fee. Membership fees form a core part of the association's operating revenue.
2. Babyskjyd (child car seat) rental: NTF Väst and local branches rent rear-facing infant car seats (babyskydd) for approximately 9-month periods. NTF Väst charges 700 SEK for Axkid Babyfix (with Isofix base) and 1,300 SEK for Axkid Modukid. Additional fees apply for cleaning if returned dirty.
3. Traffic safety education and training services: Fee-based traffic safety training for companies (Bilen som Säker Arbetsplats - BSA), municipalities, schools, and individuals. Includes safe and fuel-efficient driving courses with follow-up coaching, speed and traffic flow measurements, school route and bus stop inventories, and traffic environment assessments.
4. Government and regional grants: NTF receives project funding from government agencies such as Trafikverket, Västra Götalandsregionen, and municipal governments for specific road safety initiatives, information campaigns, and educational programs.
5. Information packages and educational materials: Distribution of information packages on topics such as A-tractor/moped car safety, electric scooter safety for parents, and other road safety topics. Materials are produced with support from Trafikverket.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

NTF Väst is a regional office of Sweden's national road safety federation (NTF), delivering traffic safety education, information, measurement, and consulting services. Core offerings include the Trafiken i skolan school curriculum platform, child car seat (babyskydd) rentals via Axkid Babyfix and Modukid, temporary speed and traffic flow measurements using SDR radar, school route and GCM passage inventories, corporate traffic safety training (Bilen som Säker Arbetsplats), safe and fuel-efficient driver training, and the Liv och trafik podcast. It also runs age-adapted parent education programs and advocacy campaigns such as Kraftsamling för ökad cykelhjälmsanvändning.

Product overview

NTF Väst operates as a regional office of the Nationella Trafiksäkerhetsförbundet (National Road Safety Federation), offering a portfolio of traffic safety educational products and services. The core offerings include Trafiken i skolan (an educational platform with lesson plans and materials for schools), various Informationspaket (information packages) for parents covering electric scooters, A-tractors, and moped cars, and Konsumentupplysning (consumer information guides) on bicycles, car seats, and traffic safety. The organization provides practical services such as babyskydd (child safety seat) rental, traffic measurements and inventories for municipalities, and training programs including 'Bilen som Säker Arbetsplats' for companies and traffic safety education for schools. Additional resources include the 'Liv och trafik' knowledge podcast and campaigns like 'Kraftsamling för ökad cykelhjälmsanvändning'. The portfolio is organized around three target audiences: schools/educators, parents/families, and municipalities/companies.

Differentiator

Problem solved

Functional benefit

Brands

• Kraftsamling för ökad cykelhjälmsanvändning: A project aimed at engaging and gathering municipalities, regions, companies and other organizations to work on increasing bicycle helmet usage.
• Liv och trafik

Products and services

• Trafiken i skolan (Traffic in School) Educational platform providing lesson plans, films, quizzes, and teaching materials for preschool through grade 9 to integrate traffic safety into school curricula.
• Informationspaket för elsparkcykelföräldrar (Electric Scooter Parents Information Package) Information package for parents of children riding electric scooters, covering rules, safety tips, accident statistics, and purchase guidance.
• Informationspaket för A-traktorförare, mopedbilsförare och föräldrar (A-tractor and Moped Car Information Package) Film series for A-tractor and moped car drivers covering seatbelt use, speed, road placement, distraction, peer pressure, tuning, and alcohol.
• Uthyrning av babyskydd (Child Safety Seat Rental) Rental service for child safety seats (babyskydd) available through NTF local offices and partner retailers across Sweden, including Axkid Babyfix and Axkid Modukid models.
• Liv och trafik Podcast Knowledge podcast about traffic safety featuring interviews on current research, best practices, and traffic policy, produced by NTF Väst in collaboration with SAFER.
• Mätningar och inventeringar (Traffic Measurements and Inventories) Traffic measurements and inventories including speed measurements, cyclist flow measurements, school route inventories, and pedestrian/cyclist passage inventories.
• Bilen som Säker Arbetsplats (BSA) - The Car as a Safe Workplace Training program for companies covering traffic safety as an occupational health issue, addressing employers and employees who use company vehicles.
• Trafiksäker och sparsam körning (Safe and Fuel-efficient Driving) Driver training combining fuel-efficient driving with traffic safety expertise, including practical driving sessions with measurement equipment and coaching follow-up.
• Skolinformation (Grade 8 School Traffic Information) Traffic safety information sessions for 8th grade students covering traffic knowledge with focus on moped, A-tractor, and moped car rules.
• Råd och stöd till föräldrar (Age-Adapted Advice and Support for Parents) Age-adapted traffic safety information and exercises delivered via email subscription for children at ages 1, 3, 4.5, 6, 10, and 14 years.
• NTF Membership (Individual and Organizational) Annual membership subscription providing individuals and organizational supporters access to NTF's knowledge resources, advocacy efforts, and policy positions on road safety.

Quantifiable outcome

• 45% of cyclists use helmet always or often; 35% of e-scooter riders use helmet always or often; 79% of cyclists believe helmet is important (gap between attitude and behavior).
• +6 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Trafikförsäkringsföreningen (TFF)coreStrategic or Co-development PartnerTFF (Trafikförsäkringsföreningen / Swedish Motor Insurance Association) is a co-development partner in the Trafiken i skolan project, contributing to educational materials for schools on traffic safety topics.
• Sveriges Trafikutbildares Riksförbund (STR)coreStrategic or Co-development PartnerSTR (Swedish Association of Traffic Educators) co-developed the information film series on A-tractors and moped cars with NTF. The films serve as a complement to AM driver training. Produced with funding from Trafikverket.
• SAFER (Vehicle and Traffic Safety Centre)coreStrategic or Co-development PartnerSAFER is a research center at Linköping University focused on vehicle and traffic safety. NTF Väst collaborates with SAFER on the 'Liv och trafik' (Life and Traffic) podcast, producing interviews on current research and traffic policy.
• Trafikverket (Swedish Transport Administration)coreOthersTrafikverket provides project funding to NTF for road safety information campaigns and educational material production, including the A-tractor and moped car film series and the Trafiken i skolan initiative.
• Västra GötalandsregionencoreOthersVästra Götalandsregionen has commissioned NTF FyrBoDal to operate the babyskydd (infant car seat) rental service in the region and funds the traffic safety information sessions for Grade 8 students in schools.
• Säker Trafik D.E.T. ABminorStrategic or Co-development PartnerSäker Trafik D.E.T. AB collaborates with NTF Sörmland-Örebro län-Östergötland on project proposals specially designed for municipalities, including traffic environment assessments and school route inventories.

Scale indicators9 records

Recent moves6 records

Expansion highlights12 records

Broad incumbents

• Royal Automobile Club (RAC): UK motoring organization offering breakdown cover, insurance, and road safety education including school programs and driver training. Comparable to NTF on consumer road safety information and educational outreach, but commercial in nature and UK-focused.
• ADAC: Germany's largest automobile club with ~21M members and a broad portfolio (breakdown assistance, insurance, travel, road safety advocacy, driver education). Overlaps with NTF on traffic safety education, child passenger safety, and policy advocacy, but operates at vastly greater scale and as a commercial motoring club rather than a focused non-profit.
• ANWB: Dutch mobility association offering roadside assistance, insurance, travel, and road safety education. Comparable to NTF on the traffic-safety education and consumer-information side, but bundled into a much broader member-services platform serving the Netherlands.
• American Automobile Association (AAA): U.S. federation of automobile clubs with 60M+ members providing roadside assistance, insurance, travel, and driver education. Shares NTF's traffic safety education and consumer advocacy mission but operates as a federated commercial motoring organization rather than a pure non-profit.
• European Transport Safety Council (ETSC): Brussels-based independent non-profit that produces the annual PIN Flash Report on EU road safety performance and advocates for EU-level transport safety policy. Comparable to NTF on the policy advocacy and data-publishing dimensions, but operating at EU level rather than national.

Regional players

• Rådet for Sikker Trafik: Denmark's national road safety council, a non-profit that runs educational programs in schools, campaigns for vulnerable road users, and partners with municipalities. Functionally the Danish twin of NTF, with comparable funding mix (government grants + membership).
• Liikenneturva: Finland's national road safety organization providing traffic safety education, training, and information services to municipalities, schools, and families. Directly comparable to NTF in mission, audience, and non-profit structure, serving the Finnish market.
• Trygg Trafikk: Norway's national road safety organization with an essentially identical mandate to NTF: educational campaigns, school programs, parental guidance, and municipal traffic-safety services. Operates in a different geography (Norway) but is structurally the closest analog to NTF's federation model and product portfolio.

Others

• Trafikverket (Swedish Transport Administration): Swedish government agency responsible for long-term planning of transport infrastructure and operations, and NTF's largest funder. Adjacent rather than competitive — Trafikverket procures road safety services from NTF while also conducting its own campaigns.
• Statens väg- och transportforskningsinstitut (VTI): Sweden's national road and transport research institute, conducting applied research on traffic safety, vehicle technology, and infrastructure. Adjacent enabler comparable to NTF's research-side partnerships (e.g., SAFER) but operating as a government research agency.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ntf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ntf Vast