Niagara Foundation, The

What Niagara Foundation, The does

The Niagara Health Foundation (formerly OneFoundation for Niagara Health System, rebranded in fall 2017) is a Canadian registered charity (Charitable Registration No. 89940 2697 RR0001) that raises and stewards funds exclusively for Niagara Health's five hospital sites — Marotta Family Hospital (St. Catharines), Welland, Niagara Falls, Fort Erie, and Port Colborne — serving approximately 450,000 residents of the Niagara region in Ontario. It is the sole institutional fundraising channel for the hospital system, as Ontario government funding does not cover hospital medical equipment. The Foundation operates a multi-modal fundraising platform spanning one-time and recurring online donations, planned giving through legacy gifts and securities, community and signature events, lottery programs, and a structured Major Gifts program with dedicated Development Officers by giving tier. Core event products include Niagara's Big Move Cancer Ride (18 years, $4M+ raised since 2008), Kids Ultimate Challenge (14 years, 900+ participants in 2026), the Elimination Draw, and an annual black-tie Gala ($720K raised at 2025 Fashion & Philanthropy Gala).

The Foundation's underlying technology is a conventional WordPress-hosted donation and event-registration platform with online ticketing for lotteries and events, CRM-driven donor management, and email/newsletter marketing. It is not a technology company; the platform is operational infrastructure for fundraising rather than a productized offering. Distribution is fully regional (Niagara Region only), executed through direct donor engagement (website, monthly giving portal, phone), on-site hospital touchpoints (Vendor Program at hospital sites, Baby Wall displays in labour/delivery units), and an extensive event calendar. Revenue mechanics include one-time and recurring individual donations (suggested $20-$100 CAD), Baby Wall commemorative donations ($200/$500), lottery ticket sales with prize payout splits, event registrations ($35/child Kids Ultimate Challenge, $110/person Elimination Draw), and seven-figure transformational gifts from families and corporations ($15M Marotta family, $2M Haj-Ahmad, $2M Walker Industries, $500K Desjardins). The organization is led by President & CEO Andrea Scott (CPA, CA, CFRE) and Board Chair Rachel Stuchberry (recently appointed, formerly Managing Director of Accenture Operations), with a professional staff of approximately 14-23 across development, communications, events, finance, and administration.

Name

Niagara Foundation, The

Legal name

Niagara Health Foundation

Website

https://niagarahealthfoundation.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The Niagara Health Foundation is a Canadian registered charity that exclusively raises and stewards community funds for Niagara Health's five hospital sites in Ontario, funding medical equipment and capital projects that government healthcare funding does not cover. It serves individual donors, corporate partners, and the 450,000+ residents of the Niagara region through donations, planned giving, lotteries, and signature events.

Ownership category

akta.pro rank

Product category

Healthcare Philanthropy / Hospital Fundraising

NAICS

Grantmaking Foundations (813211), Voluntary Health Organizations (813212)

SIC

Services-Health Services (8000)

akta.pro primary industry

Health & Medical Research Grantmaking Foundations (BPAGAKAL)

akta.pro secondary industries

Community Health, Prevention & Health Education (BPAGACAC), Community Health & Prevention Program Funding (HLAJALAF)

Keywords

• Healthcare fundraising
• Charitable donations
• Community philanthropy
• Hospital fundraising
• Planned giving

Headquarters

HQ city

Saint Catharines

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. One-Time Donations: Individual donors make single contributions at various amount levels ($20-$100 or other custom amounts) supporting Niagara Health equipment and programs
2. Monthly Giving Program: Recurring monthly donations from dedicated donors providing steady revenue stream for ongoing healthcare funding needs
3. Legacy Giving / Planned Gifts: Bequests, gifts in wills, life insurance policies, and RRSPs/RRIFs designated to the Foundation for long-term sustainable support
4. Gifts of Securities: Donation of publicly traded stocks, mutual funds, bonds, and other securities; provides tax advantages for donors while generating funds
5. Lottery Programs: Community 50/50 Lottery, Staff Fast Cash Lottery, and Split the Pot Lottery generating funds from ticket sales with prize payouts
6. Major Gifts: Large-scale donations from families, businesses, foundations, and organizations; includes six-figure contributions and transformational gifts ($1M+)

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

The Niagara Health Foundation raises and stewards charitable funds to support high-quality patient care, education, and research at Niagara Health's five hospital sites (St. Catharines/Marotta Family Hospital, Welland, Niagara Falls, Fort Erie, Port Colborne). The Foundation's offerings include one-time and recurring donation programs, legacy/planned giving (including bequests, gifts of securities, and life insurance), major gift cultivation, signature fundraising events (Big Move Cancer Ride, Kids Ultimate Challenge, Elimination Draw, Annual Gala), lottery programs (Community 50/50, Staff Fast Cash, Split the Pot), a commemorative Baby Wall program, and a hospital-based vendor program. One hundred percent of equipment funding comes from community donations as Ontario government healthcare funding does not cover hospital equipment.

Product overview

The Niagara Health Foundation is a charitable organization that operates as a unified fundraising platform rather than a traditional technology product. Its core offerings consist of donation programs (one-time, monthly, in-memory, in-honour), planned giving through legacy gifts and securities, and event-based fundraising including Niagara's Big Move Cancer Ride, Kids Ultimate Challenge, Elimination Draw, and Annual Gala. Additional programs include lottery systems (Community 50/50, Staff Fast Cash, Split the Pot), a Vendor Program at hospital sites, Baby Wall recognition program, and community fundraising support tools. The Foundation serves to fund equipment, capital development, and patient care programs for Niagara Health's five hospital sites.

Differentiator

Problem solved

Functional benefit

Products and services

• Donate Today (One-Time Donation)

Quantifiable outcome

• Over $8.6 million raised since 2006 for Rankin Cancer Run alone
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Calhoun SportswearcoreStrategic or Co-development Partner · 8 July 2026Longtime ride supporter Calhoun Sportswear partnered with Big Move Cancer Ride to launch the Niagara's Big Move Collection - a brand-new line of apparel and cycling gear. Partnership includes retail availability at Calhoun Store and event merchandise.
• Marotta Family HospitalcoreOthersFourth floor Baby Wall display location at Marotta Family Hospital in St. Catharines for the Niagara Health Baby Wall program celebrating newborn births.
• Charities Aid Foundation America (CAF)minorStrategic or Co-development PartnerCAF America partnership enables Niagara Health Foundation to provide IRS-compliant tax receipts to US donors. Donors make gifts to CAF America designating funds to Niagara Health Foundation and receive US tax receipts.
• Plain Bay Polo CentreminorGTM or Marketing PartnerAnnual Polo for Health event hosted by Plain Bay Polo Club, with donations benefiting the Children's Health Unit at Niagara Health.
• Mayor's Office (Niagara Falls)minorGTM or Marketing PartnerMayor Jim Diodati hosting Charity Community BBQ event on August 9, 2026 at St. George Serbian Orthodox Church, with donations collected for South Niagara Site.
• White Meadows FarmscoreGTM or Marketing PartnerHost venue for annual Big Move Cancer Ride (18th annual September 13, 2026) in Pelham, Ontario.
• Croatian National HomecoreGTM or Marketing PartnerVenue partner for annual Elimination Draw event featuring homemade meals and fundraising for Welland Hospital Site.
• Firemen's Park (Niagara Falls)coreGTM or Marketing PartnerNew location for 2026 Kids Ultimate Challenge event, hosting 900+ children for obstacle course.

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SickKids Foundation: Canadian hospital foundation raising philanthropic funds exclusively for The Hospital for Sick Children. Closely comparable model: sole-beneficiary health foundation with major gifts, events, lottery, and planned giving programs serving a defined regional/pediatric mandate.
• Vancouver General Hospital & UBC Hospital Foundation: BC-based hospital foundation supporting Vancouver General Hospital and UBC Hospital. Comparable hospital-exclusive philanthropy model with major gift cultivation, signature events, and legacy giving programs.
• Hamilton Health Sciences Foundation: Regional multi-site hospital foundation raising funds for Hamilton Health Sciences' hospital network in Ontario. Closely comparable multi-site Ontario hospital foundation with capital campaigns, signature events, and lottery programs.
• Sunnybrook Foundation: Foundation supporting Sunnybrook Health Sciences Centre, a major Toronto academic hospital. Comparable structure: hospital-exclusive philanthropy organization with signature events, major gifts, and capital campaigns for equipment and research.
• St. Joseph's Healthcare Foundation (Hamilton): Ontario hospital foundation raising funds for St. Joseph's Healthcare Hamilton. Comparable regional Ontario hospital foundation model with major gifts, signature events, and capital campaigns for equipment and patient care programs.
• London Health Sciences Foundation: Ontario-based hospital foundation raising philanthropic funds for London Health Sciences Centre. Comparable model: multi-site hospital system foundation with major gifts, planned giving, events, and capital campaigns in a mid-sized Canadian city.
• Royal Columbian Hospital Foundation: British Columbia hospital foundation supporting Royal Columbian Hospital with major gifts, signature events, and planned giving. Comparable single-hospital-system foundation with capital campaigns and community-driven fundraising.
• Toronto General & Western Hospital Foundation (UHN Foundation): Single-hospital-system fundraising foundation supporting University Health Network hospitals. Comparable structure: hospital-exclusive foundation with capital campaigns, major gifts, events, and legacy society — but at significantly larger scale.
• Trillium Health Partners Foundation: Ontario multi-site hospital foundation supporting Trillium Health Partners (Mississauga Hospital, Credit Valley Hospital, Queensway Health Centre). Comparable multi-site Ontario hospital foundation model with active capital campaigns, major gifts, and signature events.

Broad incumbents

• Alberta Health Services Foundation: Provincial-scale health foundation supporting multiple hospital sites across Alberta. Broader incumbent peer — operates at provincial scale rather than single-region, but follows the same hospital-system fundraising model with major gifts and events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NiagaraHealthFd
• Instagraminstagram.com/niagarahealthfd
• LinkedInlinkedin.com/company/niagara-health-foundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Niagara Foundation, The